Greenwashing Culture


Book Description

Greenwashing Culture examines the complicity of culture with our environmental crisis. Through its own carbon footprint, the promotion of image-friendly environmental credentials for celebrities, and the mutually beneficial engagement with big industry polluters, Toby Miller argues that culture has become an enabler of environmental criminals to win over local, national, and international communities. Topics include: the environmental liabilities involved in digital and print technologies used by cultural institutions and their consumers; Hollywood's 'green celebrities' and the immense ecological impact of their jet-setting lifestyles and filmmaking itself; high profile sponsorship deals between museums and oil and gas companies, such as BP's sponsorship of Tate Britain; radical environmental reform, via citizenship and public policy, illustrated by the actions of Greenpeace against Shell's sponsorship of Lego. This is a thought-provoking introduction to the harmful impact of greenwashing. It is essential reading for students of cultural studies and environmental studies, and those with an interest in environmental activism.




Green Culture


Book Description

Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.




Greenwashing Sport


Book Description

Professional sports promote their green credentials and yet remain complicit in our global environmental crisis Sports are responsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries—imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport. Toby Miller argues that such activities amount to "greenwashing". Scrutinizing motor racing, association football, and the Olympics, Miller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role of green citizenship and organic fan activism in promoting pro-environmental sports. This is a must-read for students and researchers in media, communications, sociology, cultural studies, and environmental studies.




Green Culture


Book Description

Green Culture: An A-to-Z Guide explores the on-going paradigm shift in culture and lifestyles toward promoting a sustainable environment. After years of discussion about the environment dating back to the 1960s counter-culture, the recent explosion of green initiatives has induced the general public to embrace all things green, from recycling in the home to admiring green celebrities. This volume assesses the green cultural transformations by presenting some 150 articles of importance to students of sociology, history, political science, communications, public relations, anthropology, literature, arts and drama. Presented in A-to-Z format, the articles include appealing topics from green Hollywood to green spirituality, green art, and green restaurants. This work culminates in an outstanding reference available in both print and electronic formats for academic, university, and public libraries. Vivid photographs, searchable hyperlinks, numerous cross references, an extensive resource guide, and a clear, accessible writing style make the Green Society volumes ideal for classroom use as well as for research.




After Greenwashing


Book Description

Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.




Organizational Culture and Behavioral Shifts in the Green Economy


Book Description

Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous cultural diversity of the world and it is essential to consider the specific cultural values in managerial strategy and business practice worldwide. Organizational Culture and Behavioral Shifts in the Green Economy provides emerging research on the relationships between organizations in the context of culture and diversity within a sustainable economy. This book provides important insights into topics such as circular economy, green advertising, and sustainable development. Additionally, it addresses the significance of concepts such as culture, organizational culture, individual culture, and the style of leadership, which have been the concern of many management professionals and scholars. This publication is a vital resource for business managers, professionals, practitioners, students, and researchers seeking current research on the impact of organizational culture and behavioral shifts on sustaining a green economy.




Commercial Communication in the Digital Age


Book Description

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.




Greenwashing Sport


Book Description

Professional sports promote their green credentials and yet remain complicit in our global environmental crisis Sports are responsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries—imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport. Toby Miller argues that such activities amount to "greenwashing". Scrutinizing motor racing, association football, and the Olympics, Miller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role of green citizenship and organic fan activism in promoting pro-environmental sports. This is a must-read for students and researchers in media, communications, sociology, cultural studies, and environmental studies.




Nature and the Environment in Twentieth-Century American Life


Book Description

Americans during the twentieth-century became more disconnected from the environment and nature than ever before. More Americans lived in cities rather than on farms; they became ever more reliant on technology to interact with the world around them and with each other. Perhaps paradoxically, the twentieth-century also became the period in which environmental issues played an ever-increasing role in politics and public policy. Why is this so? Perhaps because, despite what many people believe, nature and the environment remains central to everyone's daily life. Pollution, environmental degradation, urban sprawl, loss of wildlife and biodiversity - all of these issues directly impact how everyone - even city dwellers - live their lives. Nature and the Environment in Twentieth-Century America addresses a wide variety of the environmental issues that impacted the lives of people of all classes, races, and regions: ; The expansion of the National Park system and the increased desire for leisure time spent in the great outdoors ; The devastation of the Dust Bowl and its impetus toward conservation and a greater understanding of ecology ; Grassroots activism and environmental politics from Rachel Carson to Love Canal ; The impact of globalization and its environmental consequences on the daily lives of Americans Part of the Daily Life through History series, this title joins Nature and the Environment in Nineteenth-Century Americain a new branch of the series-titles specifically looking at how science innovations impacted daily life.




Green Media and Popular Culture


Book Description

This comprehensive survey of green media and popular culture introduces the reader to the key debates and theories surrounding green interpretations of popular film, television and journalism, as well as comedy, music, animation, and computer games. With stimulating and original case studies on U2, Björk, the animated films of Disney, the computer game Journey, and more, this engaging text reveals the complicated and often contradictory relationship between the media and environmentalism. Examining the ways in which green media can influence the public's awareness of environmental issues, this innovative textbook is a critical starting point for students of Media, Film and Cultural Studies, and anyone else researching and studying in the rapidly growing field of green media and cultural studies.