Gregg College Keyboarding & Document Processing (GDP); Lessons 1-20 text


Book Description

Gregg College Keyboarding and Document Processing (GDP), 11e by Ober, Johnson, and Zimmerly: Your complete learning/teaching system. Your guide to success. GDP/11 is an integrated keyboarding system that cohesively lead students through each lesson to provide an easy path to success. As a solid product for over 50 years, this version of the GDP software has grown into an online functionality. The same program is now web-based with seamless updates to provide greater accessibility for use at home, in class, and in labs - perfect for distance learning! Strong enhancements to the book while maintaining key elements support the cohesive program's strong content. Skillbuilding is reinforced with MAP+ (Misstroke Analysis and Prescription). MAP+ is an individualized, diagnostic tool that is built into the software to help identify student's strengths and weaknesses while providing prescriptive drills to help them practice where they need it most. Also, MAP+ now has new, unlimited drill lines that begin at Lesson 1. GDP/11 automatically scores for keyboarding errors. As a result, instructors will appreciate the customization of course management tools in GDP/11, including the new GPS (Grade Posting System) which allows complete flexibility in setting up grades. GDP/11 your complete learning/teaching system. Your guide to success.




How I Became a Quant


Book Description

Praise for How I Became a Quant "Led by two top-notch quants, Richard R. Lindsey and Barry Schachter, How I Became a Quant details the quirky world of quantitative analysis through stories told by some of today's most successful quants. For anyone who might have thought otherwise, there are engaging personalities behind all that number crunching!" --Ira Kawaller, Kawaller & Co. and the Kawaller Fund "A fun and fascinating read. This book tells the story of how academics, physicists, mathematicians, and other scientists became professional investors managing billions." --David A. Krell, President and CEO, International Securities Exchange "How I Became a Quant should be must reading for all students with a quantitative aptitude. It provides fascinating examples of the dynamic career opportunities potentially open to anyone with the skills and passion for quantitative analysis." --Roy D. Henriksson, Chief Investment Officer, Advanced Portfolio Management "Quants"--those who design and implement mathematical models for the pricing of derivatives, assessment of risk, or prediction of market movements--are the backbone of today's investment industry. As the greater volatility of current financial markets has driven investors to seek shelter from increasing uncertainty, the quant revolution has given people the opportunity to avoid unwanted financial risk by literally trading it away, or more specifically, paying someone else to take on the unwanted risk. How I Became a Quant reveals the faces behind the quant revolution, offering you?the?chance to learn firsthand what it's like to be a?quant today. In this fascinating collection of Wall Street war stories, more than two dozen quants detail their roots, roles, and contributions, explaining what they do and how they do it, as well as outlining the sometimes unexpected paths they have followed from the halls of academia to the front lines of an investment revolution.




Homo Deus


Book Description

Official U.S. edition with full color illustrations throughout. NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.







Practical Data Analysis with JMP, Third Edition


Book Description

Master the concepts and techniques of statistical analysis using JMP Practical Data Analysis with JMP, Third Edition, highlights the powerful interactive and visual approach of JMP to introduce readers to statistical thinking and data analysis. It helps you choose the best technique for the problem at hand by using real-world cases. It also illustrates best-practice workflow throughout the entire investigative cycle, from asking valuable questions through data acquisition, preparation, analysis, interpretation, and communication of findings. The book can stand on its own as a learning resource for professionals, or it can be used to supplement a college-level textbook for an introductory statistics course. It includes varied examples and problems using real sets of data. Each chapter typically starts with an important or interesting research question that an investigator has pursued. Reflecting the broad applicability of statistical reasoning, the problems come from a wide variety of disciplines, including engineering, life sciences, business, and economics, as well as international and historical examples. Application Scenarios at the end of each chapter challenge you to use your knowledge and skills with data sets that go beyond mere repetition of chapter examples. New in the third edition, chapters have been updated to demonstrate the enhanced capabilities of JMP, including projects, Graph Builder, Query Builder, and Formula Depot.




Launch! Advertising and Promotion in Real Time


Book Description

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.




Ghost Work


Book Description

"A startling exposé of the invisible human workforce that powers the web--and how to bring it out of the shadows. Hidden beneath the surface of the internet, a new, stark reality is looming--one that cuts to the very heart of our endless debates about the impact of AI. Anthropologist Mary L. Gray and computer scientist Siddharth Suri unveil how the services we use from companies like Amazon, Google, Microsoft, and Uber can only function smoothly thanks to the judgment and experience of a vast human labor force that is kept deliberately concealed. The people who do 'ghost work' make the internet seem smart. They perform high-tech, on-demand piecework: flagging X-rated content, proofreading, transcribing audio, confirming identities, captioning video, and much more. The shameful truth is that no labor laws protect them or even acknowledge their existence. They often earn less than legal minimums for traditional work, they have no health benefits, and they can be fired at any time for any reason, or for no reason at all. An estimated 8 percent of Americans have worked in this 'ghost economy,' and that number is growing every day. In this unprecedented investigation, Gray and Suri make the case that robots will never completely eliminate 'ghost work' and the unchecked quest for artificial intelligence could spark catastrophic work conditions if not stopped in its tracks. Ultimately, they show how this essential type of work can create opportunity--rather than misery--for those who do it."--Dust jacket.




The Gregg Reference Manual


Book Description

The Gregg Reference Manual 9e by William Sabin is intended for anyone who writes, edits, or prepares material for distribution or publication. For nearly fifty years, this manual has been recognized as the best style manual for business professionals and for students who want to master the on-the-job standards of business professionals. Copyright © Libri GmbH. All rights reserved.




Stress R Us


Book Description

This book is a compilation of what a neuropsychiatrist learned about the causes and cures of human diseases in his 41 year medical practice. I treated 25,000 of my fellows and wrote 1,000,000 Rx in the process. The book is divided into 51 Topics (chapters) and contains over 100 references. It serves as an historical review of the field of stress research as well as animal crowding research, as the two morphed together in my theory of "population density stress". Human overpopulation is a fact, as we have far exceeded the earth's carrying capacity for our species and mother nature is attempting to cull our numbers through our multitude of "diseases of civilization". Our hunter-gatherer contemporaries, living in their traditional manner in their clan social groups widely distributed in their ecosystem, have none of our diseases. As our extreme gene based altruism has brought us tremendous compassion and technological advances in caring for the diseases of our fellows, it has also brought us tremendous overpopulation and brought us near to ecological collapse. We must face our need to restrict our reproduction or mother nature will do it for us. A case in point: infertility in America has increased 100% in just 34 years, from 1982 to 2016. During the same period, our sperm counts have fallen 60%. No-one is willing to look at the obvious cause: neuro-endocrine inhibition of human reproduction resulting from population density stress. If any of this touches a nerve, please find the time in your busy, stressful day to stop for an hour and read this ground-breaking book. You may never have heard any of this information from any of your healthcare providers or the mass media. Big Pharma rules the minds of your healthcare providers and the mass media. At the end of my career as a practicing psychiatrist, I had become little more than a prescription writing machine and was actually instructed to "stop wasting time talking to your patients and just write their prescriptions". So, I retired and spent the next 5 years writing this book. I hope you find it as illuminating as I did doing the research on our epidemic of stress diseases. No wonder that we are ever more anxious and depressed, in spite of taking our 4,300,000,000 Rx every year! The real cure for our diseases of civilization must be a worldwide reduction in family size and a concerted effort to increase the opportunities for women to access education and work, as well as birth control. The alternative is increasing human disease and infertility from population density stress. Please read this book and tell me if you don't agree with my surprising conclusions. Good luck and God bless us one and all!