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Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients

Author : Adam Zilko

Publisher : Createspace Independent Publishing Platform

Page : 252 pages

File Size : 25,38 MB

Release : 2018-03-26

Category :

ISBN : 9781986877039

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Book Description

One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing "Treatment Plan" What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.



The Entrepreneur Dentist

Author : Dr. Jerry Lanier DDS, Exec. MBA

Publisher : Greenleaf Book Group

Page : 245 pages

File Size : 33,36 MB

Release : 2019-05-14

Category : Business & Economics

ISBN : 1626346372

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Book Description

Your Niche Can Make You Rich! Make Your Dental Practice into a Multi-Million-Dollar Business. ​For years, Dr. Jerry Lanier, DDS, has wanted to write a book for dentists about exiting their dental businesses rich. And now that he has become an eminently successful entrepreneur, he has fulfilled that wish with the publication of The Entrepreneur Dentist. Dr. Lanier's book is for every dentist whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life--with absolutely no concerns about money. Aspiring dental entrepreneurs will find Dr. Lanier's book thorough, accessible, and informative. The Entrepreneur Dentist contains everything successful dentists with big dreams need to know about building a dental business and exiting with wealth. Dr. Lanier shows how the future you've dreamed for yourself and your family can become reality--because you've planned for that future with advice from this exceptional entrepreneur. In 1994, Dr. Jerry Lanier opened his first Kids Dental Kare office, and by 2017, he had 14 offices, employed close to 150 employees, twenty-five associate dentists, and was generating $20 million per year in revenue. When he sold that business, he was on the way to living the life of his dreams. He wants to show you how to plan ahead so you can do the same with your dental practice. This strategy-and-tactics field manual shows future dental entrepreneurs how to take the right steps so you can carve out successful enterprises over the long term. Dr. Lanier covers the ins and outs of building a thriving dental business, both from macro and micro perspectives, and includes practical steps you should take and pitfalls you can avoid. This valuable book will take you from being an aspiring dental entrepreneur with a sole proprietorship to business ownership--and finally, to a lucrative exit to the life of your dreams. Major topics in the book include: • Defining the dental market and learning how to take advantage of opportunities in it • Breaking down the dental niche strategy • Choosing a location (markets, demographics, and other practical considerations • Marketing and messaging • Infrastructure (staffing, processes and procedures, systems) • Building a team (becoming the boss, hiring dentists, managers, and other key players) • Growth and expansion and getting ready to exit



How to Grow Your Dental Membership Plan

Author : Christopher Phelps

Publisher :

Page : 108 pages

File Size : 25,5 MB

Release : 2016-09-25

Category :

ISBN : 9780692788097

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Book Description

GET MORE NEW PATIENTSAfter reading you will know:-How to break free from the 3 major tensions facing private practice-How to increase new ideal patient flow-How to market to the virtually untouched fee-for-service market-How to find the freedom and financial stability in your dental practice you never thought possibleNew patients are the life blood and catalyst for growth for any dental practice. Then why is it that when I talk to Dentists all over the country, the vast majority are having trouble finding and getting new patients in the door? To compensate, more and more Dentists are signing up with dental insurance plans in the hope that this will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups areleveraging their size and power in negotiating higher reimbursements for themselves while reimbursement rates for the solo practitioner keep getting less and less.What are we as a group to do?For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor. That's why I wrote this book. It identifies what that hurdle to getting these patients inthe door is, as well as provides you a solution to the problem that over a two year period, allowed me to add over $1,400,000 in revenue to my practice. It helped get me out of the dental insurance business and I know it can do the same for you!



How To Grow Your Dental Practice In The New Economy

Author : John Cotton

Publisher : Advantage Media Group

Page : 128 pages

File Size : 36,30 MB

Release : 2014-05-19

Category : Business & Economics

ISBN : 1599324857

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Book Description

WANT TO GROW YOUR PRACTICE IN THE NEW ECONOMY? Examine what you are doing today and diagnose the best treatment for your practice moving forward. You know the Great Recession created big problems for many dentists. It exposed dental practices to inefficient and ineffective processes, protocols and skills that suppressed production growth. The problem areas, primarily, are: No-shows and cancellations, fewer new patients and referrals, and fewer cases completed There is no leeway in today's dental practices for operational inefficiencies. Inside these pages, you'll discover the 5 key strategies to predictable, significant and sustainable results! 1. HOW to create consistently exceptional Patient Experiences 2. WHY a Strategic Plan is a “must have” to predict your future 3. HOW to Fill-the-Schedule and keep it full 4. CASE Completion, not case acceptance: the magic wand to big increases in production 5. HOW to Lead your team to Performance, instead of managing work.



Dentistry's Business Secrets

Author : Edward M. Logan Dds

Publisher : AuthorHouse

Page : 462 pages

File Size : 11,74 MB

Release : 2011

Category : Business & Economics

ISBN : 1452025711

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Book Description

Whether you are a new dentist opening your first practice or an experienced dentist looking to take your current practice to the next level, Dr. Edward Logan's new book on dental practice growth will help you achieve your goals. Written by a dentist for dentists, Dentistry's Business Secrets reveals the vital business truths Dr. Logan perfected while growing three successful dental practices from scratch.



The Ultimate Guide to Doubling and Tripling Your Dental Practice Production

Author : Wendy Briggs

Publisher : Createspace Independent Publishing Platform

Page : 140 pages

File Size : 48,60 MB

Release : 2015-02

Category :

ISBN : 9781507858363

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Book Description

What if everything you have been told about building a dental practice was wrong? Wendy Briggs and Dr. John Meis challenge dentists with this daily. Two top producers in their own practices reveal their 5-step system that any doctor can follow to double their production. They are showing you how you can create the income needed to grow your practice from what you already have! This means there is no output of money, until you have made the revenue and determined to re-invest that into your practice. That is the beauty of the system that they have laid out.



Fully Booked

Author : Carolyn S. Dean

Publisher : Michael Hanrahan Publishing

Page : 264 pages

File Size : 12,12 MB

Release : 2015-10-01

Category :

ISBN : 9780994289704

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Book Description

Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices. - In this book you will learn how best to: - Attract new patients to your dental practice - Retain existing patients and grow referrals - Use marketing in a well thought out and consistent way to grow your practice revenue. Fully Booked explains all the major aspects of traditional and online dental marketing, allowing dental professionals to put these learnings to immediate use in their practice. Dental marketing expert Carolyn S. Dean presents a proven nine-step process, delivering valuable insights, useful tactics, and essential dental marketing knowledge. This material is presented with examples, case studies, and checklists, informed by her extensive experience in the industry and sector-specific research. Dental professionals will gain a keen understanding of how to vastly improve their dental practice's marketing strategy, online visibility, reputation, and, ultimately, revenue. Carolyn S. Dean is a highly acclaimed dental marketing specialist, dynamic seminar speaker, engaging trainer, and the founder and director of My Dental Marketing and Wellsites. She is passionate about helping dental practices deliver great marketing, build relationships with their patients, and grow their revenue.



Everything is Marketing

Author : Fred Joyal

Publisher : Futuredontics Incorporated

Page : 266 pages

File Size : 21,29 MB

Release : 2009

Category : Dental care

ISBN : 9780615276816

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Book Description



DSO Secrets: The Ultimate Guide to Building Your Dental Empire

Author : Emmet Scott

Publisher : Deo Dental Media Publishing

Page : 194 pages

File Size : 19,31 MB

Release : 2021-11-16

Category : Business & Economics

ISBN : 9781544526034

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Book Description

Dental practice owners and their teams often dream of growing a successful dental group or DSO. Then complexity sets in. Today, successful practitioners have to survive the world of business: Marketing, Messaging, HR, Finance, Compliance. It's a lot for any team to manage. But there are DSOs out there that have already overcome these challenges-DSOs that hold the SECRETS dental groups need. DSO Secrets: The Ultimate Guide to Building Your Dental Empire uncovers those secrets, walking you step by step through the process of creating the doctor, team, and patient experience you've always wanted. Whether your goal is to be a top clinician in a single practice or to build your own multi-practice portfolio, this book has the resources you're looking for. Written by Emmet Scott, Co-Founder and CEO of Community Dental Partners, DSO Secrets shares the knowledge he used to build the brand into a $100 million DSO.



Dental Practice Hero

Author : Dr Paul Etchison

Publisher : Dental Practice Hero

Page : 264 pages

File Size : 10,51 MB

Release : 2017-12-30

Category :

ISBN : 9780999786307

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Book Description

Dr. Etchison is not your average dentist. A visionary leader, he combines marketing and business knowledge, clinical excellence, and leadership to create a thriving growing practice. And he wants to share this special knowledge with you. It's time to set off on a quest to implement systems that take your practice to the next level inspire your team to greatness and help you become the visionary leader who can transform your practice and your life. In Dental Practice Hero, the reader will learn the systems Dr. Etchison used: -to grow his startup to 1M in collections the first year, and continue to grow 30-40% each year after to almost 3M in just 5 years and still growing! And all out of 5 ops! -to destress the day to day of running his practice, so that he could only do 3 days/week of clinical. -to become the leader that influences practice culture so positively, that practice growth becomes organic. Reviews: "Paul's book has all the elements necessary to assess your practice as well as your life and make it exceptional. Most books written for dentists, are designed to provide some cheerleading, give you a few helpful nuggets to improve you practice, and then motivate you to sign up with their consulting services. This book, however, breaks down piece-by-piece every component of a highly functioning practice and provides the tools and insight to take your practice the highest level possible. You get ALL the nuggets needed to redesign your practice and in-effect create the life you desire. Thank you Paul for providing this book at a critical time when many dentists are scrambling to find the answers to an ever-changing field." - Dr. Lance Pietropola "Dr. Paul's Book "Dental Practice Hero" is an easy to digest, real world entertaining look at the way all of us private practitioners should be practicing. He provides humor insight and a lot of great and easy to understand examples of what he is trying to get across to the reader. He organizes the book into subcategories that make it simple to tackle the issues we face in our dental offices one problem at a time. What I really enjoyed was how he uses a different perspective on how to view things we see as road blocks and turns them into manageable "bumps in the road." A great read. Definitely recommend. Picked up a lot of great information that I should have implemented when I started working in private practice years ago." - Dr. David Sanders "Dental Hero, is a must read for any entrepreneur. A truly inspiring and enjoyable piece of literature. Dr Etchison's philosophies are now at the core of how we practice/manage our business." - Dr. Sunil Kurup "Great Guide for modern methods combined with compassionate dentistry. Comprehensive methods to differentiate your dental practice and increase you income! I have implemented the methods in the book and it has helped my office grow past 1.5M in a 1 doc practice with room to grow." - Dr. Joe Lee