Guerilla Guide to the Music Business: 2nd Edition


Book Description

Containing interviews with industry experts in the US and the UK, this guide gives tips on almost every aspect of gigging. It takes you through the process of recording, from home-made demos to releasing your own finished product and radio promotion. It also explains what managers, publishers, PR people, accountants, and lawyers can do for you.




All You Need to Know about the Music Business


Book Description

A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.




Guerilla Guide to the Music Business


Book Description

A companion to the successful "Guerilla Film Maker's Handbook", this book deals with every aspect of professional music making in today's popular music industry on both sides of the Atlantic. In creating music and developing a career, almost everyone starts out "independently", that is without the support of a large company. However, independent music making can be defined in a broad sense as a particular attitude towards creating and distribution of music held by professional people. The attitude involves a commitment to retaining control over your work as far as it is practically comaptible with getting it to the larget possible relevant audience. This does not necessarily mean that the independent musician does everything him or herself. One of the most important dimensions of the book will be the checklists of questions musicians need to ask themselves in order to decide whether they need outside help from a manager, lawyer, accountant, record company, music publisher, agent, press officer, plugger etc. The book is divided into six sections, each of which includes brief interviews with key experts. The first two deal with the main areas of musical activity - live performance and recording. Section three explains other aspects of musical activity while section four gets down to the nitty-gritty of the business aspects of making music. Section five summarizes the whole area through some well-chosen real life examples of independent musical activity. Finally, a toolkit section will provide examples of key documents (recording contracts, PRS membership agreements, etc) and other relevant data.




Guerilla Guide to Performance Art


Book Description

The Guerilla Performance and Multimedia Handbook is the ultimate guide for artists at all stages of their careers engaged in creating original performance and multimedia work, including hybrids of theatre, visual art, installation, physical theatre, dance, CD-Rom and web design. It covers all aspects of artist support including starting up a company, funding, multimedia tools, and documentation and marketing, and incorporates a useful Yellow Pages section with contact information for production, funding, venues, galleries, publications, festivals, printers, equipment hire, technical support, artists organizations, performance archives, copyright offices and software support. The book is lavishly illustrated and interviews from major artists and directors of some of the leading artist support groups in the UK and US along with illuminating case studies address practical questions and offer indispensable insights into how to succeed in the performance arts.




The Music Industry Handbook


Book Description

The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising. The Music Industry Handbook, Second edition also includes: in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry profiles presenting interviews with key figures workings in the music industry detailed further reading for each chapter and a glossary of essential music industry terms.




Guerrilla Music Marketing Online


Book Description

An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.




Guerrilla Street Team Guide


Book Description

The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.




Guerrilla Music Marketing Handbook


Book Description

Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.




Minimanual of the Urban Guerrilla


Book Description

Minimanual of the Urban Guerrilla is a call to action, no matter how small. It is a small book which gives advice on how to overthrow an authoritarian regime, aiming at revolution. Minimanual was written to be concise and and to describe the ways for successful revolution. This book has been fought over to keep in print time and time again after being banned in multiple countries, and while there are a few copies consistently recurring in print today, we wish to spread this important revolutionary text further. Eliminating its copyright. Do not let this minimanual be an isolated event, share it, keep it in your pocket to read, and spread it. If you have the means, print it from home as well from our zine library.




The Small Business Guerrilla Guide to Six Sigma


Book Description

Thinking about Six Sigma, but worried about the exorbitant costs? The Small Business Guerrilla Guide to Six Sigma will show you why the conventional "big business" strategy for implementing Six Sigma is wrong for small business. So how can small businesses out fox the big ones? By doing the opposite: - To get big benefits fast, set big hairy audacious goals, not incremental ones - To boost return on investment, narrow your focus - To increase adoption of Six Sigma, reduce the number of people involved - To accelerate Six Sigma, get commitment from your informal leaders, not the formal ones - To maximize learning, minimize training According to the SBA, small businesses: - provide 75 percent of the net new jobs added to the economy - represent 99.7 percent of all employers - employ 50.1 percent of the private work force - provide 40.9 percent of private sales in the country. - account for 39.1 percent of jobs in high technology sectors in 2001 - account for 52 percent of private sector output in 1999 - represent 97 percent of all U.S. exporters If Six Sigma is truly yielding huge savings for the companies that use it, then it stands to reason that small businesses need Six Sigma in order to achieve the kind of cost savings and increased profitability enjoyed by large-company Six Sigma practitioners. - Dirk Dusharme.