Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 212 pages
File Size : 29,4 MB
Release : 1989
Category : Business & Economics
ISBN : 9780395502204
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Author : Jay Conrad Levinson
Publisher : Entrepreneur Press
Page : 266 pages
File Size : 50,69 MB
Release : 2010-08-31
Category : Business & Economics
ISBN : 1599183838
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Author : Jay Levinson
Publisher : Entrepreneur Press
Page : 202 pages
File Size : 47,67 MB
Release : 2013-02-01
Category : Business & Economics
ISBN : 1613081863
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Author : Bill Gallagher
Publisher : Houghton Mifflin Harcourt
Page : 230 pages
File Size : 27,23 MB
Release : 1992
Category : Business & Economics
ISBN : 9780395578209
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
Page : 441 pages
File Size : 40,10 MB
Release : 2008-08-01
Category : Business & Economics
ISBN : 160037526X
A comprehensive guide to creating low-cost, innovative, and unconventional marketing, featuring real-life stories from seasoned experts. Let thirty-five world-class guerrilla marketing coaches teach you their time-tested tactics and strategies for getting new customers and turning them into your most enthusiastic fans! Here is a taste of what you’re going to learn in Guerrilla Marketing on the Front Lines: Dozens of new high impact strategies for reaching and acquiring new customers . . . even on a shoestring budget Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!
Author : Jay Levinson
Publisher : Entrepreneur Press
Page : 362 pages
File Size : 11,27 MB
Release : 2010-07-01
Category : Business & Economics
ISBN : 1613080077
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
Author : Jay Conrad Levinson
Publisher : TipTec Development
Page : 280 pages
File Size : 30,96 MB
Release : 2007-04
Category : Business & Economics
ISBN : 9781600370250
Franchisees learn how to write a marketing plan, launch and maintain an ongoing marketing attack, understand their role as a franchisee, and reach sales and profit goals.
Author : Jay Conrad Levinson
Publisher : Plume Books
Page : 286 pages
File Size : 40,31 MB
Release : 1990
Category : Business & Economics
ISBN :
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
Author : Jay Conrad Levinson
Publisher : Morgan James Pub
Page : 136 pages
File Size : 30,63 MB
Release : 2005
Category : Business & Economics
ISBN : 9781933596075
The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 276 pages
File Size : 32,74 MB
Release : 1999
Category : Business & Economics
ISBN : 9780395908754
"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.
