Author : Mao Tse-tung
Publisher : Courier Corporation
Page : 130 pages
File Size : 33,24 MB
Release : 2012-03-06
Category : History
ISBN : 0486119572
The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 228 pages
File Size : 10,33 MB
Release : 2001
Category : Business & Economics
ISBN : 9780618104680
The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
Author : Bill Gallagher
Publisher : Houghton Mifflin Harcourt
Page : 230 pages
File Size : 37,96 MB
Release : 1992
Category : Business & Economics
ISBN : 9780395578209
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Author : Alexander L. George
Publisher : US Institute of Peace Press
Page : 124 pages
File Size : 15,18 MB
Release : 1991
Category : Law
ISBN : 9781878379146
George examines seven cases--from Pearl Harbor to the Persian Gulf--in which the United States has used coercive diplomacy in the past half-century.
Author :
Publisher :
Page : 336 pages
File Size : 27,76 MB
Release : 1962
Category : Government publications
ISBN :
Author : Jay Levinson
Publisher : Entrepreneur Press
Page : 202 pages
File Size : 40,74 MB
Release : 2013-02-01
Category : Business & Economics
ISBN : 1613081863
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Author : Tayacan
Publisher :
Page : 74 pages
File Size : 25,77 MB
Release : 1995-10-01
Category :
ISBN : 9781575550237
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 404 pages
File Size : 29,12 MB
Release : 1994
Category : Business & Economics
ISBN : 9780395700136
Marketing strategy for maximum return, for large & small businesses.
Author : Terry O'Reilly
Publisher : Catapult
Page : 304 pages
File Size : 31,4 MB
Release : 2010-03-10
Category : Business & Economics
ISBN : 1582436606
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Author : Jay Conrad Levinson
Publisher : Trafford Publishing
Page : 296 pages
File Size : 23,8 MB
Release : 2003
Category : Business & Economics
ISBN : 1412003997
Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you build your business and make more as a financial advisor than you ever thought possible. Jay Conrad Levinson, author of the highly successful Guerrilla Marketing series of books has teamed up with financial advisor consultant and coach Grant W. Hicks, CIM, FCSI , to uncover all aspects of marketing for financial advisors. This work is a collection of fourteen years of researching and testing the best ideas for financial advisors. Grant's educational website www.financialadvisormarketing.com has additional resources to help any advisor at any level become more successful. This easy to read book will be an abundance of resources advisors need to dramatically change and grow their business. Inside you will find nine chapters including samples and templates to help build your business. The following is a chapter summary that will take the reader through forty business and marketing ideas, principles and examples that have been used successfully and step by step on how to apply them to your business. 1. Build a Better Business and Marketing Plan 2. Getting New Clients from Outside Sources 3. Getting New Clients from Internal Marketing 4. Welcoming New Clients 5. Wowing Clients 6. Mastering Service for All Clients 7. Taking Your Business to the Next Level 8. Marketing Principles for Financial Advisors 9. Guerrilla Marketing Tools and Marketing Action Plan Worksheets If you want to be a successful advisor in your market and improve your client service levels, then Guerilla Marketing For Financial Advisors is your marketing blueprint. It is time for advisors to take action.
