Handbook of Church Advertising (Classic Reprint)


Book Description

Excerpt from Handbook of Church Advertising The science of advertising, applied to the problems of church publicity, is not only a legitimate and fasci nating subject; it has come to be a practical necessity. The task of bringing the work of the church to the attention of all the people of the community is an essential factor in the success of the church. Other and competing institutions have been quick to take advantage of the technique of advertising as perfected by experts. Such institutions are getting the crowds. Their increased patronage is due not to superior service always, but to shrewd adoptions of the principles and methods of advertising. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.




Handbook of Church Advertising


Book Description

Excerpt from Handbook of Church Advertising The science of advertising, applied to the problems of church publicity, is not only a legitimate and fascinating subject; it has come to be a practical necessity. The task of bringing the work of the church to the attention of all the people of the community is an essential factor in the success of the church. Other and competing institutions have been quick to take advantage of the technique of advertising as perfected by experts. Such institutions are getting the crowds. Their increased patronage is due not to superior service always, but to shrewd adoptions of the principles and methods of advertising. The purpose of the author has been the preparation of a handbook which will be of greatest service to the busy pastor or committeeman who is facing immediate and practical problems. Many principles and practical suggestions included in the treatise have been wrought out in the experiences of successful religious publicists. Whenever practicable the original phrasing has been preserved, for it reflects the personal attitude as well as the thoughts of those who have felt strongly about this matter. The backlying principles of sociology, psychology, and scientific management have been kept in the background. The chief concern has been with their application to the particular problems of placing the church effectively before its entire and rightful constituency. This volume has a distinct place as one of the Abingdon Religious Education Texts. Church publicity is essentially an educative project. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.




Church Advertising, 1917


Book Description

Excerpt from Church Advertising, 1917: Its Why and How; Papers Delivered Before the Church Advertising Section of the Twelfth Annual Convention of the Associated Advertising Clubs of the World Church history is repeating itself. Advertising is having the same hard road to the favor of the Church as did music. But it is the hard road that leads to success. You could no more divorce those churches that are using advertising from the practice than you can separate the churches of the land from the use of music. And the churches that are the present pioneers in the field of religious advertising are performing the same great service to all the others as did those few bold and inspired congregations that defied custom and prejudice, and installed the organ and the choir in the church service. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.




The Oxford Handbook of Church and State in the United States


Book Description

21 essays present a scholarly look at the intricacies and past and current debates that frame the American system of church and state, within 5 main areas: history, politics, sociology theology/philosophy and law.




Handbook of Advertising


Book Description

Excerpt from Handbook of Advertising: A Manual for Those Who Wish to Become Acquainted With the Principles and Practice of Advertising This work has been designed to aid those who wish to become acquainted with the principles and practice of advertising, and its place in commerce. It contains a review of the present position of advertising, a plain statement of facts proved by actual experience, backed up by data, which will prove of considerable interest to those directly interested in the manufacture and sale of goods. The book will be of the greatest value to manu facturers and others contemplating an advertising cam paign for. The purpose of increasing their opportunities of output, as it contains the advice of an expert, both from the financial and practical standpoints, while students of business problems will find in it much that is sound and logical - the outcome of wide experience and careful observation. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.










The Key of Truth


Book Description

Excerpt from The Key of Truth: A Manual of the Paulician Church of Armenia Opinion. Its antiquity evidenced by John of Otzun, and by (lxxxvn) Lazar of Pharp (e. The organic unity of beliefs with rites seen in the Key is a proof of age and primitiveness. - (lxxxviii) Coherence of Paulician Christology with baptismal usages and with rite of election. - (lxxxix) The Key a monument of the Adoptionist Church, of which T fie Skep/zera' of Hermas is also a monument. - (xc) The Christology of latter book examined and shown to agree with that of Theodotus. - (xci) Traces of Adoptionism in Justin Martyr. - (xcii) Its identity with ebionitechristology. Hippolytus' account of Theodotus. - (xciii) Proba bility that Theodotus, like the Paulicians, accepted John's Gospel; though the Alogi, his predecessors, rejected ir. - (xciv) Adoptionism in Melito. Condemnation of Paul of Samosata. - (cxv) The latter's teaching - (xcvi) Traces of Adoptionism in Lactantius. Evolution of Christian dogmas in the great centres of culture. - (xcvii) The Disputa tion of Archelaus with Mani is an Adoptionist monument, for it teaches that Jesus was merely man before his baptism - (xcviii) and that he was not God incarnate. It excludes the ordinary interpretation of the miraculous birth. - (xcix) Jesus was filz'us fier profeetzem. Parallel descent of Holy Spirit on the faithful. - (c) Jesus became Christ and Son of God at his baptism. - (ci) Karkhar the see of Archelaus was near Arabion Castellum on the Stranga, or - (cii) upper Zab - (ciii) and was therefore an Armenian see. Antiquity of Christianity in south east Armenia. - (civ) The early Christianity of the Taurus range was Adoptionist, and - (cv) the name Paulician originally meant a follower of Paul of Samosata. - (cvi) The Paulicians, therefore, the same as the Pauliani of the Nicene fathers and of Ephrem. The Paulianist heresy reappeared in the empire in eighth century as a characteristically Armenian heresy. - (cvii) Early conflict in Armenia of the Adoptionist Christology with the Nicene, which came in from Cappadocia. (cviii) The Adoptionists under name of Messa'lians condemned in Armenian council of Shahapivan (a. D. Lazar of Pharp's descrip tion (a. D. 480) of Armenian heresy. - (cix) The heresy condemned at Shahapivan was the primitive Syriac Christianity of south-east Armenia, which - (cx) the grecizing Armenian fathers ignored, though it provided them with their earliest version of New Testament. (cxi) Gregory the Illuminator was probably an Adoptionist believer, but his 'teaching' has been falsified. - (cxii) Evidence of St. Basil's letters as to the conflict in Armenia in fourth century of the rival schools of Christology. St. Nerses (died a. Basil's lieutenant, de posed by King Pap, who - (cxiii) effected the final rupture with Caesarea. - (cxiv) Basil's description of the popular heresy of Armenia proves that it was Adoptionist. - (cxv) It affirmed, like Eunomius' creed, that Jesus Christ was a created being. - (cxvi) The orthodox Armenians shifted their ecclesiastical centre to Valarshapat from Taron, because of the prevalence of Adoptionists in latter region. Constantine V a Paulician. - (cxv11) The role of Smbat. He did not create the heresy of the Thonraki, but only organized the old believers of Taron. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com




Publicity Manual


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The Advertising Handbook


Book Description

Excerpt from The Advertising Handbook: A Reference Work Covering the Principles and Practice of Advertising It is frequently said, by those whose advertisements are criticized that the advertisement in question had a successful record. It is undoubtedly often true that an advertisement poor in some respect is nevertheless good enough as a whole to produce a satisfactory result. But this is no argument against having the weakness corrected; the same effort, with the fault removed, might be twice as successful as it was in its original form. A stammering salesman may have a good sales-record, but it stands to reason that with his speech impediment removed, he could do much better. The material here presented represents the gleanings of some twenty years in advertising practice, business research and writing, and considerable experience as a teacher of advertising and salesmanship. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.