Handbook of Consumer Motivations
Author : Ernest Dichter
Publisher :
Page : 486 pages
File Size : 40,94 MB
Release : 1964
Category : Motivation research (Marketing)
ISBN :
Author : Ernest Dichter
Publisher :
Page : 486 pages
File Size : 40,94 MB
Release : 1964
Category : Motivation research (Marketing)
ISBN :
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
Page : 1784 pages
File Size : 33,78 MB
Release : 2018-12-07
Category : Psychology
ISBN : 1136676201
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : James Y. Shah
Publisher : Guilford Publications
Page : 658 pages
File Size : 16,35 MB
Release : 2013-12-09
Category : Psychology
ISBN : 1462515118
Integrating significant advances in motivation science that have occurred over the last two decades, this volume thoroughly examines the ways in which motivation interacts with social, developmental, and emotional processes, as well as personality more generally. The Handbook comprises 39 clearly written chapters from leaders in the field. Cutting-edge theory and research is presented on core psychological motives, such as the need for esteem, security, consistency, and achievement; motivational systems that arise to address these fundamental needs; the process and consequences of goal pursuit, including the role of individual differences and contextual moderators; and implications for personal well-being and interpersonal and intergroup relations.
Author : Kathryn R. Wentzel
Publisher : Routledge
Page : 1050 pages
File Size : 25,80 MB
Release : 2009-09-10
Category : Education
ISBN : 1135592918
The Handbook of Motivation at School presents the first comprehensive and integrated compilation of theory and research on children’s motivation at school. It covers the major theoretical perspectives in the field as well as their application to instruction, learning, and social adjustment at school. Key Features: Comprehensive – no other book provides such a comprehensive overview of theory and research on children’s motivation at school. Theoretical & Applied – the book provides a review of current motivation theories by the developers of those theories as well as attention to the application of motivation theory and research in classrooms and schools. Chapter Structure – chapters within each section follow a similar structure so that there is uniformity across chapters. Commentaries – each section ends with a commentary that provides clear directions for future research.
Author : Richard M. Ryan
Publisher : Oxford University Press
Page : 1805 pages
File Size : 25,81 MB
Release : 2013-12-15
Category : Psychology
ISBN : 019936625X
Motivation is that which moves us to action. Human motivation is thus a complex issue, as people are moved to action by both their evolved natures and by myriad familial, social and cultural influences. The Oxford Handbook of Human Motivation collects the top theorists and researchers of human motivation into a single volume, capturing the current state-of-the-art in this fast developing field. The book includes theoretical overviews from some of the best-known thinkers in this area, including chapters on Social Learning Theory, Control Theory, Self-determination theory, Terror Management theory, and the Promotion and Prevention perspective. Topical chapters appear on phenomena such as ego-depletion, flow, curiosity, implicit motives, and personal interests. A section specifically highlights goal research, including chapters on goal regulation, achievement goals, the dynamics of choice, unconscious goals and process versus outcome focus. Still other chapters focus on evolutionary and biological underpinnings of motivation, including chapters on cardiovascular dynamics, mood, and neuropsychology. Finally, chapters bring motivation down to earth in reviewing its impact within relationships, and in applied areas such as psychotherapy, work, education, sport, and physical activity. By providing reviews of the most advanced work by the very best scholars in this field, The Oxford Handbook of Human Motivation represents an invaluable resource for both researchers and practitioners, as well as any student of human nature.
Author : Jim Cathcart
Publisher :
Page : 306 pages
File Size : 42,21 MB
Release : 2016-08-24
Category : Business & Economics
ISBN : 9781628653137
Do what needs to be done... Even when you don't feel like doing it. From the author of the international best-seller The Acorn Principle, comes the newest book on motivating yourself to reach the highest levels of success.
Author : Thomas S. Robertson
Publisher : Prentice Hall
Page : 640 pages
File Size : 28,69 MB
Release : 1991
Category : Business & Economics
ISBN :
An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
Author : Andrew J. Elliot
Publisher : Guilford Publications
Page : 722 pages
File Size : 41,54 MB
Release : 2013-10-15
Category : Psychology
ISBN : 1462514723
This important handbook provides a comprehensive, authoritative review of achievement motivation and establishes the concept of competence as an organizing framework for the field. The editors synthesize diverse perspectives on why and how individuals are motivated in school, work, sports, and other settings. Written by leading investigators, chapters reexamine central constructs in achievement motivation; explore the impact of developmental, contextual, and sociocultural factors; and analyze the role of self-regulatory processes. Focusing on the ways in which achievement is motivated by the desire to experience competence and avoid experiencing incompetence, the volume integrates disparate theories and findings and sets forth a coherent agenda for future research.
Author : Nathan C. Hall
Publisher : Emerald Group Publishing
Page : 206 pages
File Size : 29,31 MB
Release : 2013-07-01
Category : Education
ISBN : 1781907110
This handbook is a user-friendly resource for pre-service and new practicing teachers outlining theoretical models and empirical research findings concerning the nature and effects of emotions, motivation, and self-regulated learning for students and teachers alike.
Author : K. Ann Renninger
Publisher : Cambridge University Press
Page : 1172 pages
File Size : 44,75 MB
Release : 2019-02-14
Category : Psychology
ISBN : 1316832473
Written by leading researchers in educational and social psychology, learning science, and neuroscience, this edited volume is suitable for a wide-academic readership. It gives definitions of key terms related to motivation and learning alongside developed explanations of significant findings in the field. It also presents cohesive descriptions concerning how motivation relates to learning, and produces a novel and insightful combination of issues and findings from studies of motivation and/or learning across the authors' collective range of scientific fields. The authors provide a variety of perspectives on motivational constructs and their measurement, which can be used by multiple and distinct scientific communities, both basic and applied.