Author : Weiping Wu
Publisher : SAGE
Page : 1356 pages
File Size : 10,79 MB
Release : 2018-07-09
Category : Business & Economics
ISBN : 1526455617
An exploration of the transformations of contemporary China, firmly grounded in both disciplinary and China-specific contexts.
Author : Chenglu Wang
Publisher :
Page : 0 pages
File Size : 43,55 MB
Release : 2011
Category : Consumer behavior
ISBN : 9781617616891
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Author : Jing Wang
Publisher : Harvard University Press
Page : 436 pages
File Size : 15,54 MB
Release : 2010-04-10
Category : Business & Economics
ISBN : 9780674044821
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author : Yunshan Ye
Publisher : American Library Association
Page : 249 pages
File Size : 26,10 MB
Release : 2014-03-28
Category : Language Arts & Disciplines
ISBN : 0838919545
Covering modern China, not just Chinese culture from an historical perspective, this important new book fills a sizeable gap in the literature.
Author : Sarah Biddulph
Publisher : Edward Elgar Publishing
Page : 759 pages
File Size : 14,51 MB
Release : 2019
Category : Political Science
ISBN : 1786433680
This Handbook gives a wide-ranging account of the theory and practice of human rights in China, viewed against international standards, and China’s international engagements around human rights. The Handbook is organised into the following sections: contested meanings; international dimensions; economic and social rights; civil and political rights; rights in/action and access to justice; political dimensions of human rights in Greater China; and new frontiers.
Author : Beatriz Carrillo
Publisher : Edward Elgar Publishing
Page : 0 pages
File Size : 17,6 MB
Release : 2017
Category : China
ISBN : 9781783472734
This Handbook is a timely compilation dedicated to exploring a rare diversity of perspectives and content on the development, successes, reforms and challenges within China's contemporary welfare system. It showcases an extensive introduction and 20 original chapters by leading and emerging area specialists who explore a century of welfare provision from the Nationalist era, up to and concentrating on economic reform and marketisation (1978 to the present). Organised around five key concerns (social security and welfare; emerging issues and actors, including gender issues, NGOs, and philanthropy; gaps; and future challenges, such as population ageing and environmental pressures) chapters draw on original case-based research from diverse disciplines and perspectives, engage existing literature and further key debates. Key historical insights into welfare provision in the Chinese context serve as a starting point with the remaining chapters combining a review of the literature with original case studies. The book offers novel empirical research and includes topics often not discussed in the literature on welfare in China, including: mental health, highly educated rural-to-urban migrants, NGOs as welfare providers, China's overseas welfare aid, environmental challenges and welfare, amongst others. This comprehensive and multidisciplinary Handbook will be of immense value to researchers and scholars in the fields of China Studies, social policy, the welfare state, politics and related areas. Accessible to a non-specialist audience interested in China's welfare development and welfare states more broadly, it will also serve as a useful resource for undergraduates. Contributors Include: E. Baum, M. Blaxland, O. Bruun, B. Carrillo, J. Chen, S. Cook, X.-y. Dong, T.D. DuBois, M.W. Frazier, K.R. Fisher, R. Hasmath, T. Hesketh, J. Hood, J.Y.J. Hsu, H. Jia, E. Jeffreys, P.I. Kadetz, B. Li, Y. Li, J. Liu, S.-h. Liu, Y. Liu, A.W. MacDonald, A. Saich, X. Shang, D.J. Solinger, K. Suda, Y. Zeng, J. Zhao, Z. Zhao
Author : Malcolm Warner
Publisher : Routledge
Page : 273 pages
File Size : 50,99 MB
Release : 2013-11-12
Category : Social Science
ISBN : 1134703597
China has become one of the fastest-growing economies ever seen in the world in recent times. In the last three decades, China has transformed itself from a command economy to a market one, albeit a nominally socialist one, and its management systems have been reformed accordingly. In the light of these changes, Malcolm Warner, one of the leading authorities on management in China, explores the past, present and future of Chinese management. The first part of the work examines the history of management practices in the ‘Middle Kingdom’, outlining the influence of traditional Chinese values, especially the Confucian inheritance, and the legacy of the imperial bureaucracy with its meritocratic examination system, as well as the role of industrialization and the influx of foreign-owned businesses in the late nineteenth century and the twentieth century. It next goes on to consider the current state of China’s management, showing how a new breed of manager has evolved since the beginning of Deng Xiaoping’s reforms in the late 1970s and 1980s. The resulting impact of this strategy which has continued into the 1990s and the 2000s, up to the present day, is then examined. The final part of the book concludes with reflections on how management in China is likely to develop in the near future, especially on how far it will converge with global practices or to what degree an indigenous form of management 'with Chinese characteristics' will prevail.
Author : Huiyao Wang
Publisher : Edward Elgar Publishing
Page : 521 pages
File Size : 40,46 MB
Release : 2019
Category : China
ISBN : 1785366084
An excellent guide for understanding the trends, challenges and opportunities facing China through globalization, this Handbook answers the pertinent questions regarding the globalization process and China’s influence on the world.
Author : David S.G. Goodman
Publisher : Edward Elgar Publishing
Page : 574 pages
File Size : 12,93 MB
Release : 2015-11-27
Category : Political Science
ISBN : 1782544372
The Handbook of the Politics of China is a comprehensive resource introducing readers to the very latest in research on Chinese politics. David Goodman provides an introduction to the key structures and issues, providing the foundations on which later learning can be built. Including a comprehensive bibliography, it is an ideal reference work for undergraduate and postgraduate students and academics. The Handbook contains four sections of new and original research, dealing with leadership and institutions, public policy, political economy and social change, and international relations. Each of the 26 chapters has been written by a leading internationally-established authority in the field and each reviews the literature on the topic, and presents the latest findings of research. Presenting the state of the art of the field, this reader-oriented Handbook is an essential primer for the study of China’s politics.
Author : David Der-wei Wang
Publisher : Brandeis University Press
Page : 233 pages
File Size : 38,49 MB
Release : 2020-11-14
Category : Education
ISBN : 1684580277
Contemporary discussions of China tend to focus on politics and economics, giving Chinese culture little if any attention. Why Fiction Matters in Contemporary China offers a corrective, revealing the crucial role that fiction plays in helping contemporary Chinese citizens understand themselves and their nation. Where history fails to address the consequences of man-made and natural atrocities, David Der-Wei Wang argues, fiction arises to bear witness to the immemorial and unforeseeable. Beginning by examining President Xi Jinping’s call in 2013 to “tell the good China story,” Wang illuminates how contemporary Chinese cultural politics have taken a “fictional turn,” which can trace its genealogy to early modern times. He does so by addressing a series of discourses by critics within China, including Liang Qichao, Lu Xun, and Shen Congwen, as well as critics from the West such as Arendt, Benjamin, and Deleuze. Wang highlights the variety and vitality of fictional works from China as well as the larger Sinophone world, ranging from science fiction to political allegory, erotic escapade to utopia and dystopia. The result is an insightful account of contemporary China, one that affords countless new insights and avenues for understanding.
