Author : Phil Harris
Publisher : SAGE
Page : 628 pages
File Size : 32,34 MB
Release : 2005-07-15
Category : Business & Economics
ISBN : 9780761943938
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author : Alison Theaker
Publisher : Routledge
Page : 377 pages
File Size : 21,27 MB
Release : 2004-08-02
Category : Business & Economics
ISBN : 1134369220
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author : Eduardo Araral
Publisher : Routledge
Page : 554 pages
File Size : 38,96 MB
Release : 2013
Category : Political Science
ISBN : 0415782457
This Handbook provides a comprehensive global survey of the policy process. Written by an outstanding line up of distinguished scholars and practitioners, the Handbook covers all aspects of the policy process including: Theory - from rational choice to the new institutionalism; Frameworks - network theory, advocacy coalition and development models; Key stages in the process - formulation, implementation and evaluation; Agenda setting and decision making; The roles of key actors and institutions. This is an invaluable resource for all scholars, graduate students and practitioners in public policy and policy analysis.-- Publisher description.
Author : Robert L. Heath
Publisher : SAGE
Page : 820 pages
File Size : 50,94 MB
Release : 2001
Category : Business & Economics
ISBN : 9781412909549
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author : Donijo Robbins
Publisher : Routledge
Page : 796 pages
File Size : 37,43 MB
Release : 2017-09-25
Category : Political Science
ISBN : 135156434X
The Handbook of Public Sector Economics builds an understanding of the role of public economics in public administration, public policy, and decision making. The handbook introduces a wide variety of current issues related to the public provision and production of goods and services. The volume documents the history of economics and fiscal doctrine, explores the theory of public goods and the structures from which resources are collected and expanded, and analyzes heavily debated issues of economics that are important to current and future practitioners of public policy and administration. It focuses on the effects of fiscal policy on savings and investment, consumer behavior, labor supply, wealth, property, and trade. Written in a simple and straightforward style, the initial chapters establish the foundation of public economics, with the subsequent chapters addressing the collection and distribution of government resources and market reactions to fiscal policies.
Author : Phil Harris
Publisher : SAGE
Page : 1011 pages
File Size : 49,92 MB
Release : 2016-12-06
Category : Business & Economics
ISBN : 1473959071
This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Author : Robert Lawrence Heath
Publisher : SAGE
Page : 793 pages
File Size : 18,73 MB
Release : 2010
Category : Business & Economics
ISBN : 1412977819
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Author : Frank Fischer
Publisher : Routledge
Page : 608 pages
File Size : 22,90 MB
Release : 2017-09-25
Category : Political Science
ISBN : 1351564366
The study of public policy and the methods of policy analysis are among the most rapidly developing areas in the social sciences. Policy analysis has emerged to provide a better understanding of the policymaking process and to supply decision makers with reliable policy-relevant knowledge about pressing economic and social problems. Presenting a broad, comprehensive perspective, the Handbook of Public Policy Analysis: Theory, Politics, and Methods covers the historical development of policy analysis, its role in the policy process, and empirical methods. The handbook considers the theory generated by these methods and the normative and ethical issues surrounding their practice. Written by leading experts in the field, this book- Deals with the basic origins and evolution of public policy Examines the stages of the policy-making process Identifies political advocacy and expertise in the policy process Focuses on rationality in policy decision-making and the role of policy networks and learning Details argumentation, rhetoric, and narratives Explores the comparative, cultural, and ethical aspects of public policy Explains primary quantitative-oriented analytical methods employed in policy research Addresses the qualitative sides of policy analysis Discusses tools used to refine policy choices Traces the development of policy analysis in selected national contexts The Handbook of Public Policy Analysis: Theory, Politics, and Methods describes the theoretical debates that have recently defined the field, including the work of postpositivist, interpretivist, and social constructionist scholars. This book also explores the interplay between empirical and normative analysis, a crucial issue running through contemporary debates.
Author : Clarke Caywood
Publisher : McGraw Hill Professional
Page : 612 pages
File Size : 43,54 MB
Release : 1997-05
Category : Business & Economics
ISBN : 9780786311316
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author : Nikolaos Zahariadis
Publisher : Edward Elgar Publishing
Page : 513 pages
File Size : 13,57 MB
Release : 2016-09-28
Category : Political Science
ISBN : 1784715921
Setting the agenda on agenda setting, this Handbook explores how and why private matters become public issues and occasionally government priorities. It provides a comprehensive overview and analysis of the perspectives, individuals, and institutions involved in setting the government’s agenda at subnational, national, and international levels. Drawing on contributions from leading academics across the world, this Handbook is split into five distinct parts. Part one sets public policy agenda setting in its historical context, devoting chapters to more in-depth studies of the main individual scholars and their works. Part two offers an extensive examination of the theoretical development, whilst part three provides a comprehensive look at the various institutional dimensions. Part four reviews the literature on sub-national, national and international governance levels. Finally, part five offers innovative coverage on agenda setting during crises.
