Radio Advertising
Author : Bob Schulberg
Publisher : N T C Business Books
Page : 232 pages
File Size : 37,56 MB
Release : 1989
Category : Business & Economics
ISBN :
Author : Bob Schulberg
Publisher : N T C Business Books
Page : 232 pages
File Size : 37,56 MB
Release : 1989
Category : Business & Economics
ISBN :
Author : Pete Schulberg
Publisher : Contemporary Books
Page : 264 pages
File Size : 36,39 MB
Release : 1996
Category : Business & Economics
ISBN :
A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Author : Jonne Murphy
Publisher :
Page : 252 pages
File Size : 21,50 MB
Release :
Category :
ISBN : 9780608154718
Author : Jonne Murphy
Publisher :
Page : 260 pages
File Size : 46,27 MB
Release : 1980
Category : Business & Economics
ISBN :
Author :
Publisher :
Page : 39 pages
File Size : 14,41 MB
Release : 19??
Category : Radio advertising
ISBN :
Author : Marc G. Weinberger
Publisher : Lexington Books
Page : 210 pages
File Size : 29,90 MB
Release : 1994
Category : Business & Economics
ISBN : 9780669250039
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Martin Padley
Publisher :
Page : 42 pages
File Size : 26,15 MB
Release : 1969
Category : Radio advertising
ISBN :
Author : Andrew Ingram
Publisher : John Wiley & Sons
Page : 132 pages
File Size : 10,88 MB
Release : 2006-02-03
Category : Business & Economics
ISBN : 0470016116
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Author : Radio Advertising Bureau
Publisher :
Page : pages
File Size : 14,8 MB
Release : 1995
Category :
ISBN :
Author : Frank Parke Wright
Publisher :
Page : 21 pages
File Size : 19,43 MB
Release : 1944
Category : Advertising
ISBN :