› › Handbook Of Research On Consumerism In Business And Marketing Concepts And Practices

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Author : Kaufmann, Hans-Ruediger

Publisher : IGI Global

Page : 668 pages

File Size : 27,22 MB

Release : 2014-03-31

Category : Business & Economics

ISBN : 1466658819

Get eBook

Book Description

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.



Handbook of Research on Consumerism in Business and Marketing

Author : Hans Rüdiger Kaufmann

Publisher :

Page : 638 pages

File Size : 45,5 MB

Release : 2014

Category :

ISBN : 9781466658837

Get eBook

Book Description

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior".



Handbook of Research on Contemporary Consumerism

Author : Kaufmann, Hans Ruediger

Publisher : IGI Global

Page : 383 pages

File Size : 50,65 MB

Release : 2019-09-20

Category : Business & Economics

ISBN : 1522582711

Get eBook

Book Description

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.



Handbook of Research on Managing and Influencing Consumer Behavior

Author : Kaufmann, Hans-Ruediger

Publisher : IGI Global

Page : 764 pages

File Size : 16,15 MB

Release : 2014-10-31

Category : Business & Economics

ISBN : 1466665483

Get eBook

Book Description

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.



Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh

Publisher : IGI Global

Page : 532 pages

File Size : 17,68 MB

Release : 2019-11-15

Category : Business & Economics

ISBN : 1799801330

Get eBook

Book Description

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.



Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy

Author : Zakaria, Norhayati

Publisher : IGI Global

Page : 475 pages

File Size : 20,5 MB

Release : 2016-01-19

Category : Business & Economics

ISBN : 1466698071

Get eBook

Book Description

The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization. Providing insight into various economic factors impacting global businesses and international affairs, this publication is a critical reference source for students, policymakers, international diplomats, researchers, scholars, and practitioners interested in financial challenges in the era of globalization.



Handbook of Research on Race, Gender, and the Fight for Equality

Author : Prescott, Julie

Publisher : IGI Global

Page : 777 pages

File Size : 13,48 MB

Release : 2016-03-31

Category : Social Science

ISBN : 1522500480

Get eBook

Book Description

Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender. The Handbook of Research on Race, Gender, and the Fight for Equality provides a critical look at race, gender, and modern day discrimination. Focusing on workplace and educational dynamics, the research found within this book addresses equal opportunity and diversity requirements from a myriad of perspectives. This book is an essential reference source for professionals and researchers working in equality as well as managers and those in leadership roles.





Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Author : Bowen, Gordon

Publisher : IGI Global

Page : 428 pages

File Size : 40,5 MB

Release : 2014-10-31

Category : Business & Economics

ISBN : 1466665963

Get eBook

Book Description

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.



Handbook of Research on Developing a Post-Pandemic Paradigm for Virtual Technologies in Higher Education

Author : Loureiro, Sandra Maria Correia

Publisher : IGI Global

Page : 432 pages

File Size : 29,85 MB

Release : 2021-06-25

Category : Education

ISBN : 1799869652

Get eBook

Book Description

The COVID-19 pandemic has forced companies, institutions, citizens, and students to rapidly change their behaviors and use virtual technologies to perform their usual working tasks. Though virtual technologies for learning were already present in most universities, the pandemic has forced virtual technologies to lead the way in order to continue teaching and learning for students and faculty around the world. Universities and teachers had to quickly adjust everything from their curriculum to their teaching styles in order to adapt to an online learning environment. Online learning is a complex issue and one that comes with both challenges and opportunities; there is plenty of room for growth, and further study is required to better understand how to improve online education. The Handbook of Research on Developing a Post-Pandemic Paradigm for Virtual Technologies in Higher Education is a comprehensive reference book that presents the testimonials of teachers and students with various degrees of experience with distance learning and their utilization of current virtual tools and applications for learning, as well as the impact of these technologies and their potential future use. With topics ranging from designing an online learning course to discussing group work in an online environment, this book is ideal for teachers, educational software developers, IT consultants, instructional designers, administrators, professors, researchers, lecturers, students, and all those who are interested in learning more about distance learning and all the positive and negative aspects that accompany it.