Author : Richard Pettinger
Publisher : Business Science Reference
Page : 450 pages
File Size : 11,38 MB
Release : 2022
Category : Information technology
ISBN : 9781799897644
"The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--
Author : Pettinger, Richard
Publisher : IGI Global
Page : 765 pages
File Size : 28,33 MB
Release : 2022-06-30
Category : Business & Economics
ISBN : 1799897656
Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Author : Barbosa, Belem
Publisher : IGI Global
Page : 614 pages
File Size : 45,70 MB
Release : 2022-03-11
Category : Business & Economics
ISBN : 1799890104
In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.
Author : Erdem Öngün
Publisher : Information Science Reference
Page : 0 pages
File Size : 38,49 MB
Release : 2021-11-12
Category : Language Arts & Disciplines
ISBN : 9781799884217
"Beginning with a refined definition of the concept of digital citizenship and the related literacy, this research book endeavors to cover many other different components engaged with the digital world responsibilities, creating awareness as a digital citizen capable of helping or conflicting with others in the digital world especially during a period of crisis"--
Author : El-Gohary, Hatem
Publisher : IGI Global
Page : 471 pages
File Size : 35,74 MB
Release : 2021-06-25
Category : Business & Economics
ISBN : 1799871940
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Author : Wynn, Martin George
Publisher : IGI Global
Page : 487 pages
File Size : 15,45 MB
Release : 2021-10-15
Category : Business & Economics
ISBN : 1799877140
Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
Page : 412 pages
File Size : 40,94 MB
Release : 2022-06-24
Category : Business & Economics
ISBN : 166844612X
Cities, economies, and societies around the world must address the urgent global challenges such as climate change or the transition towards a greener and digital economy. It is important that economies are transformed into resource-efficient, competitive, and resilient ones. In the context of rapid change, transformative technologies like artificial intelligence (AI), blockchain, or the internet of things (IoT) play a key role in this digital transition across a wide range of areas. The Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change discusses global challenges like the transition towards a circular, greener, and digital economy. It proposes actions to advance the agenda towards climate-friendly businesses and economies. The book fosters cooperation among researchers, companies, and policymakers to share national initiatives and disseminate relevant knowledge. Covering topics such as cross-cultural communication, green product consumption, and organization performance strategies, this major reference work is an essential resource for business leaders and managers, entrepreneurs, government officials, politicians, policymakers, environmentalist organizations, students and faculty of higher education, researchers, and academicians.
Author : Anunciação, Pedro Fernandes
Publisher : IGI Global
Page : 529 pages
File Size : 48,18 MB
Release : 2021-02-19
Category : Computers
ISBN : 1799842029
Heavily dominated by the sector of information and communication technologies, economic organizations pursue digital transformation as a differentiating factor and source of competitive advantage. Understanding the challenges of digital transformation is critical to managers to ensure business sustainability. However, there are some problems, such as architecture, security, and reliability, among others, that bring with them the need for studies and investments in this area to avoid significant financial losses. Digital transformation encompasses and challenges many areas, such as business models, organizational structures, human privacy, management, and more, creating a need to investigate the challenges associated with it to create a roadmap for this new digital transformation era. The Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy presents the main challenges of digital transformation and the threats it poses to information security and privacy, as well as models that can contribute to solving these challenges in economic organizations. While highlighting topics such as information systems, digital trends, and information governance, this book is ideally intended for managers, data analysts, cybersecurity professionals, IT specialists, practitioners, researchers, academicians, and students working in fields that include digital transformation, information management, information security, information system reliability, business continuity, and data protection.
Author : Sandhu, Kamaljeet
Publisher : IGI Global
Page : 443 pages
File Size : 43,72 MB
Release : 2021-04-02
Category : Business & Economics
ISBN : 1799850161
From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.
Author : Theng, Yin-Leng
Publisher : IGI Global
Page : 690 pages
File Size : 47,24 MB
Release : 2009-02-28
Category : Business & Economics
ISBN : 1599048809
"This book is an in-depth collection aimed at developers and scholars of research articles from the expanding field of digital libraries"--Provided by publisher.
