Handbook of Research on Media Literacy Research and Applications Across Disciplines


Book Description

The digital age has made it easy for anyone, even those with limited technology proficiency, to create some form of media. With so many different types of media and the sheer volume of information coming from a wide array of sources, media literacy has become an essential skill that can be very difficult to learn and teach. The Handbook of Research on Media Literacy Research and Applications Across Disciplines aims to present cross-disciplinary examinations of media literacy, specifically investigating its challenges and solutions and its implications for P-20 education. An assemblage of innovative findings centered on national and international perspectives, with topics including critical thinking and decision-making processes, smart consumerism, recognizing point-of-view, media influence, responsible media creation, cyber threats, media literacy instruction, among others, this book is ideally designed for educators, researchers, activists, instructional designers, media specialists, and professionals.




Handbook of Research on Media Literacy Research and Applications Across Disciplines


Book Description

The digital age has made it easy for anyone, even those with limited technology proficiency, to create some form of media. With so many different types of media and the sheer volume of information coming from a wide array of sources, media literacy has become an essential skill that can be very difficult to learn and teach. The Handbook of Research on Media Literacy Research and Applications Across Disciplines aims to present cross-disciplinary examinations of media literacy, specifically investigating its challenges and solutions and its implications for P-20 education. An assemblage of innovative findings centered on national and international perspectives, with topics including critical thinking and decision-making processes, smart consumerism, recognizing point-of-view, media influence, responsible media creation, cyber threats, media literacy instruction, among others, this book is ideally designed for educators, researchers, activists, instructional designers, media specialists, and professionals.




Handbook of Research on New Media Applications in Public Relations and Advertising


Book Description

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.




Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce


Book Description

The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.




Handbook of Research on Media Literacy in the Digital Age


Book Description

With the current ubiquity of technological tools and digital media, having the skillset necessary to use and understand digital media is essential. Integrating media literacy into modern day education can cultivate a stronger relationship between technology, educators, as well as students. The Handbook of Research on Media Literacy in the Digital Age presents key research in the field of digital media literacy with a specific emphasis on the need for pre-service and in-service educators to become familiar and comfortable with the current digital tools and applications that are an essential part of youth culture. Presenting pedagogical strategies as well as practical research and applications of digital media in various aspects of culture, society, and education, this publication is an ideal reference source for researchers, educators, graduate-level students, and media specialists.




Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media


Book Description

Increasing health literacy among patients is a difficult task as medical jargon and healthcare directions can be overwhelming and difficult to comprehend. In today’s digital world, people are more connected than ever before and have the ability to find healthcare information in a way that was not possible in recent years. Mass media and social media have become particularly influential in conveying health information to the public. With the amount of misinformation being spread, coupled with poor health literacy skills, it is imperative that new strategies and policies are undertaken to ensure that patients and the general public receive accurate information and are appropriately educated in order to provide them with the best possible knowledge and care. The Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media provides an overview of the importance of health literacy and the various means to achieve health literacy for patients using several strategies and elements such as patient communication and mass media. The book covers health awareness challenges that have been faced recently and historically and pushes for better patient-provider communication. The book also examines the use of social media, virtual support groups, and technological tools that aid in the facilitation of health knowledge. Covering a range of key topics such as patient safety, health illiteracy, and eHealth, this anthology is crucial for healthcare professionals, researchers, academicians, students, and those interested in understanding the importance of health literacy and how it connects to media and communication.




Universal Codes of Media in International Political Communications: Emerging Research and Opportunities


Book Description

Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.




New Approaches to Data Analytics and Internet of Things Through Digital Twin


Book Description

Even though many data analytics tools have been developed in the past years, their usage in the field of cyber twin warrants new approaches that consider various aspects including unified data representation, zero-day attack detection, data sharing across threat detection systems, real-time analysis, sampling, dimensionality reduction, resource-constrained data processing, and time series analysis for anomaly detection. Further study is required to fully understand the opportunities, benefits, and difficulties of data analytics and the internet of things in today’s modern world. New Approaches to Data Analytics and Internet of Things Through Digital Twin considers how data analytics and the internet of things can be used successfully within the field of digital twin as well as the potential future directions of these technologies. Covering key topics such as edge networks, deep learning, intelligent data analytics, and knowledge discovery, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.




Utilizing Virtual Communities in Professional Practice


Book Description

In an era dominated by the demands of the 21st-century workforce, the imperative for distributed and asynchronous work has never been more pronounced. Global organizations grapple with the challenge of fostering connections for diverse purposes, ranging from team building to promoting inclusivity in the context of diversity, equity, and inclusion (DEI), and addressing collaborative operational needs. A deep dive into the creation and utilization of virtual communities, illuminating their effectiveness in various professional settings across industries is necessary to empower leaders to connect with their teams. From informal social learning environments to formal organizational structures, more knowledge is needed to showcase how professionals can leverage authentic connections to inform and support modern professional practice. Utilizing Virtual Communities in Professional Practice serves this purpose and stands as a comprehensive guide that seeks to support professionals in exploring the latest theoretical frameworks underpinning successful virtual communities. Each chapter of the book combines theoretical insights with practical applications, rooted in research and supported by relevant literature. By providing examples from diverse industries, the book empowers individuals to consider new virtual community approaches for their unique professional settings. The objective is to equip readers with new ideas and considerations, enabling them to customize and implement virtual communities effectively in realms such as education, business, and community engagement.




Global Perspectives on the Strategic Role of Marketing Information Systems


Book Description

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.