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Handbook of Research on New Product Development

Author : Peter N. Golder

Publisher : Edward Elgar Publishing

Page : 469 pages

File Size : 34,77 MB

Release : 2018

Category : Business & Economics

ISBN : 1784718157

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Book Description

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.



The PDMA Handbook of New Product Development

Author : Kenneth B. Kahn

Publisher : John Wiley & Sons

Page : 375 pages

File Size : 10,59 MB

Release : 2012-11-28

Category : Technology & Engineering

ISBN : 1118415493

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Book Description

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.



Handbook of New Product Development Management

Author : Christoph Loch

Publisher : Routledge

Page : 560 pages

File Size : 15,31 MB

Release : 2008

Category : Business & Economics

ISBN : 0750685522

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Book Description

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.



Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives

Author : Silva, Arlindo

Publisher : IGI Global

Page : 608 pages

File Size : 26,91 MB

Release : 2010-07-31

Category : Computers

ISBN : 1615206183

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Book Description

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.



Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Author : Almunawar, Mohammad Nabil

Publisher : IGI Global

Page : 883 pages

File Size : 44,82 MB

Release : 2020-08-28

Category : Business & Economics

ISBN : 1799849856

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Book Description

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.



Handbook of Research on Ergonomics and Product Design

Author : Hernández Arellano, Juan Luis

Publisher : IGI Global

Page : 475 pages

File Size : 14,11 MB

Release : 2018-04-06

Category : Technology & Engineering

ISBN : 1522552359

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Book Description

Product design is an important field where ergonomics and human factors should be applied. To achieve this goal, effective strategies for process improvement must be researched and implemented. The Handbook of Research on Ergonomics and Product Design is a critical scholarly resource that provides new theories, methodologies, and applications of ergonomics and product design and redesign. Featuring a broad range of topics such as additive manufacturing, product analysis, and sustainable packing development, this book is geared towards academicians, practitioners, and researchers seeking current research on new theories, methods, and applications related to ergonomics and product design.



Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Author : Aiello, Lucia

Publisher : IGI Global

Page : 518 pages

File Size : 38,60 MB

Release : 2014-01-31

Category : Business & Economics

ISBN : 1466650087

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Book Description

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.



Handbook of Research on Integrating Social Media into Strategic Marketing

Author : Hajli, Nick

Publisher : IGI Global

Page : 462 pages

File Size : 49,38 MB

Release : 2015-04-30

Category : Business & Economics

ISBN : 1466683546

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Book Description

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.



Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Author : Bogueva, Diana

Publisher : IGI Global

Page : 482 pages

File Size : 15,23 MB

Release : 2018-03-02

Category : Business & Economics

ISBN : 1522547584

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Book Description

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.



Handbook of Research on Creativity and Innovation

Author : Zhou, Jing

Publisher : Edward Elgar Publishing

Page : 352 pages

File Size : 45,59 MB

Release : 2021-10-22

Category : Psychology

ISBN : 1788977270

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Book Description

This cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research.