Hands-On Guide to Video Blogging and Podcasting


Book Description

For all of your video and audio blogging business and professional communication needs, this book is it! The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet. This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications.




Hands-on Guide to Webcasting


Book Description

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.




Hands-on Guide to Streaming Media


Book Description

Streaming media technology is growing into an indispensable part of a successful business communications strategy. This volume gives a professional boost to individuals new to the technology.




Hands-On Guide to Windows Media


Book Description

Hands-On Guide to Windows Media is a practical guide that teaches how to distribute audio and video efficiently and effectively over computer networks. This book enables you to get up and running quickly and focuses on one of the most popular tools in the streaming media universe, Windows Media. This book will help you to understand the unique characteristics and demands of streaming audio and video information over packet-switched networks. Ideal even for non-technical readers.




Creating Flash Advertising


Book Description

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com




Citizen-Soldier Handbook: 101 Ways Every American Can Fight Terrorism


Book Description

"Citizen Soldier Handbook: 101 Ways for Every American to Fight Terrorism" is a How-To Guide for Americans to fight the greatest threat to Western Civilization - Radical Islam. Terrorists declared every man, woman and child to be a target. We have no choice but to become Citizen Soldiers. The Handbook's Five sections - Morale, Intelligence, Physical Training, Mental Training and Action - encourage Americans of all backgrounds, ages, and skills to do their part against Radical Islam. The Citizen Soldier Handbook is a Call to Arms in the spirit of Citizen Soldiers - at Lexington and Concord firing the 'Shot Heard Round the World' - brighten the glow of Freedom from the Torch of Liberty. --- ..". Citizen Soldier Handbook puts this power into the citizen's hands with knowledge about the threat of Radical Islam, how to empower yourself and how to use media to stop the threat of Radical Islam in the age of Information Warfare. This book will inspire you...." -John Ziegler Radio Show Host & Author "The Death of Free Speech" "We are engaged in a great war of Ideas - Freedom versus Tryanny, Democracy versus Islamic Totalitarianism. The weapon of ... is Information. As a writer, I understand the power of Ideas, Information and Humor. The Citizen-Soldier Handbook will help and inspire you, your friends, family, coworkers, fellow Americans to get the word out in dozens of ways." -Burt Prelutsky Former WGA President & Author "Conservatives Are from Mars, Liberals Are from San Francisco: 101 Reasons I'm Happy I Left the Left" "The Citizen-Soldier Handbook is an invaluable resource... at once an exhaustively researched compendium of strategies and a stirring reaffirmation of the meaning of citizenship, it is a clarion call to action in a time when too many have been lulled into a false sense of complacency." -Harry Stein - Author of "How I Accidentally Joined the Vast Right-Wing Conspiracy (and Found Inner Peace)' and is a Contributing Editor to "City Journal" ..".this is more than a handbook. It is a call to action. In this age of information and internet warfare, everyone can be a Citizen Soldier and everyone can join the fight. The Citizen Soldier Handbook will show you the way." -Brandon L. Millett Chairman and Co-Founder, "The GI Film Festival," Washington D.C. The Citizen Soldier Handbook's Five Sections has 101 Actions (even more if you include subheadings ) urging Americans to take action in their Lives, Communities and the World to fight Radical Islam. Morale - Believe in the Greatness of America and Fight For Her Intelligence - Learn about Radical Islam, its Roots, Adherents, Beliefs and Dangers Physical Training - As Physical Beings, We Must Be in Shape to Take Action Mental Training - Steel Yourself for the Mission Ahead. Take Action - Take Action With Suggestions, Ideas, Techniques, Methods and Resources, Organizations and More.... This Book is a Match to Light The Torch of Freedom that You - America's Citizen Soldier - Must Hold High to Stop the Encroaching Darkness. The Fight Is Yours."




Understanding the Internet


Book Description

A straightforward overview with minimum technical descriptions of the underlying networking principles, standards, applications and uses of the Internet. Understanding the Internet explains the underlying networking concepts, the protocols and standards which comprise the Internet, Internet trends and applications, the mobile Internet, security and the hidden Web. The Internet and World Wide Web are dramatically changing the world we live in and this book provides a holistic view of the Internet so that practitioners and users can more fully understand the concepts involved. - Written by a highly knowledgeable and well-respected practitioner in the field - Draws on the author's wide-ranging practical experience of developing web and mobile web applications and indeed teaching Internet technologies at a university for many years - Provides insight into how the Internet is put together and the novel applications which are currently residing on it




Content Rules


Book Description

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.







Podcasting for Teachers Revised 2nd Edition


Book Description

This book introduces and explains this important new technology from the perspective of educators. It also provides new insights into the ways that technology can provide solutions to instructional needs that have not been sufficiently addressed until now. Not only does it provide concrete explanations, examples, models, and details about methods and resources that are not currently illustrated in other publications, but it also reveals a new rationale for the use of technology in education. This book helps readers apprehend critical issues essential to understanding and taking advantage of podcasting and related technologies as an educational resource: What podcasting is How “to do” podcasting How to plan podcasting-based activities for students How to create podcasts as teaching resources How to use podcasting for professional development Models developed specifically by the authors regarding: Podcast development Educators’ learning curve in podcasting Cost/benefit decision making regarding podcasting projects K – 12 school district directors of curriculum and instruction and directors of professional development, as well as classroom teachers, principals, and instructional supervisors across the core curriculum and in the area of Instructional Technology; and teacher educators and other college faculty will find this book a valuable resource. Readers may use the book as part of their own efforts to expand their teaching or staff development practice. It can also be an important resource for Education courses in content instruction and Instructional Technology and serve as a valuable reference for educators interested in educational applications of technology. What you will find in this revised and updated edition? New for this edition are valuable additional insights and updates related to our additional years of experience in podcasting and new media. Critical updated URLs, screenshots, software comparisons, data, some fresh new curricular examples, and included references to our new series, The Teachers’ Podcast and Transformation Education LIVE! We have also upgraded statistical information, advancements from the podcasting world, references, and biographical information. In short, the book is better than ever, in part because of suggestions form our many readers who are, teachers learners, and podcast listeners of course! The 16 chapters of the book are divided into the following major sections: PART I. A REVOLUTION IN OUR POCKETS PART II. PODCASTING “HOW TO” BASICS PART III. BECOMING A PODCASTING EDUCATOR