A View of Early Typography


Book Description

This book examines the production and use of type in Europe from c1450-1600. Topics covered include the technicalities of the production of type, the diversity of letterforms (blackletter, roman, italic, and more), the tensions between Latin and the vernacular languages, and the establishment of standards and norms in type design.




Typographically Speaking


Book Description

In a career that has spanned more than forty years, Matthew Carter has designed many of the typefaces that we see every day in and on publications, books, signs, and screens. Carter's celebrated typefaces include such stalwarts as Galliard, Mantinia, and Verdana. In 1975, he created the now-pervasive Bell Centennial specifically for use in phone books. Publications including Sports Illustrated, the Daily News, Wired, and the Washington Post, along with cultural institutions such as the Walker Arts Center and The Victoria & Albert Museum, have all commissioned Carter fonts. Typographically Speaking: The Art of Matthew Carter entered the field in the days of hand-cut punches and hot-metal type, and has continued to innovate through the eras of photocomposition and digital design. Essays discuss the form of his work, his position and use of typographic history, and his technological innovation. All of his fonts are reproduced in full for reference, and illustrations place his designs in context. Published in conjunction with the University of Maryland Baltimore County.




Type Specimens


Book Description

Type Specimens introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers. This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice. Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.




The Chinese Typewriter


Book Description

How Chinese characters triumphed over the QWERTY keyboard and laid the foundation for China's information technology successes today. Chinese writing is character based, the one major world script that is neither alphabetic nor syllabic. Through the years, the Chinese written language encountered presumed alphabetic universalism in the form of Morse Code, Braille, stenography, Linotype, punch cards, word processing, and other systems developed with the Latin alphabet in mind. This book is about those encounters—in particular thousands of Chinese characters versus the typewriter and its QWERTY keyboard. Thomas Mullaney describes a fascinating series of experiments, prototypes, failures, and successes in the century-long quest for a workable Chinese typewriter. The earliest Chinese typewriters, Mullaney tells us, were figments of popular imagination, sensational accounts of twelve-foot keyboards with 5,000 keys. One of the first Chinese typewriters actually constructed was invented by a Christian missionary, who organized characters by common usage (but promoted the less-common characters for “Jesus" to the common usage level). Later came typewriters manufactured for use in Chinese offices, and typewriting schools that turned out trained “typewriter girls” and “typewriter boys.” Still later was the “Double Pigeon” typewriter produced by the Shanghai Calculator and Typewriter Factory, the typewriter of choice under Mao. Clerks and secretaries in this era experimented with alternative ways of organizing characters on their tray beds, inventing an input method that was the first instance of “predictive text.” Today, after more than a century of resistance against the alphabetic, not only have Chinese characters prevailed, they form the linguistic substrate of the vibrant world of Chinese information technology. The Chinese Typewriter, not just an “object history” but grappling with broad questions of technological change and global communication, shows how this happened. A Study of the Weatherhead East Asian Institute Columbia University




The History of the Book in the West: 1455–1700


Book Description

Beginning with one of the crucial technological breakthroughs of Western history - the development of moveable type by Johann Gutenberg - The History of the Book in the West 1455-1700 covers the period that saw the growth and consolidation of the printed book as a significant feature of Western European culture and society. The volume collects together seventeen key articles, written by leading scholars during the past five decades, that together survey a wide range of topics, such as typography, economics, regulation, bookselling, and reading practices. Books, whether printed or in manuscript, played a major role in the religious, political, and intellectual upheavals of the period, and understanding how books were made, distributed, and encountered provides valuable new insights into the history of Western Europe in the fifteenth, sixteenth, and seventeenth centuries.







The Work of Print


Book Description

The Work of Print traces a shift in the very definition of literature, from one that encompasses the material conditions of the production and distribution of books to the more familiar emphasis on the solitary author's ownership of an abstract text. Drawing on contemporary accounts of those involved in the trade - printers, booksellers, publishers, and distributors - Lisa Maruca examines attitudes about the creative process and approaches to the commodification of writing. The "work of print" describes the labors through which literature was produced: both the physical labor of making books and the underlying cultural work performed by a set of ideologies about who counted as a maker of texts. Printers' manuals, tracts on typography, legal documents, and booksellers' autobiographies reveal that print workers conceived of their roles as central to the production of literature. Maruca's insightful readings of these documents alongside traditional works of fiction and authors' correspondence show that the claims of print workers and booksellers were part of a struggle for ownership and control as the concept of author as proprietor of his or her intellectual property began to take hold in the mid-1700s, gradually eclipsing print workers' contributions to the process of textual creation. The print trade asserted its authority using a rhetoric of hierarchical and binary sexuality and gender, which affected women working in the industry and limited the type of work they were allowed to perform. In response, women developed strategies to redeploy conventional ideas of gender to gain concessions for themselves as publishers and distributors of printed material, strategies that formed a foundation for the rise of female authorship later in the eighteenth century. Encompassing the histories of literature, labor, technology, publishing, and gender, The Work of Print ultimately offers significant insights into the ideology of authorship and intellectual property and our understanding of textuality and print in the digital age.




Print Culture and Music in Sixteenth-Century Venice


Book Description

This volume discusses the commerce of music and its connection to the printing and publishing industry in mid-sixteenth century Venice. Music printers occupied a unique niche in the Renaissance printing world because their product appealed to those with sophisticated taste and was not readable by the entire literate public. Bridging the gap between music and other disciplines, Bernstein demonstrates here that the role of a music printer can be discussed as part of the larger cultural and economic question of the success of a commercial enterprise.




The Invention of Rare Books


Book Description

When does a book that is merely old become a rarity and an object of desire? David McKitterick examines, for the first time, the development of the idea of rare books, and why they matter. Studying examples from across Europe, he explores how this idea took shape in the sixteenth and seventeenth centuries, and how collectors, the book trade and libraries gradually came together to identify canons that often remain the same today. In a world that many people found to be over-supplied with books, the invention of rare books was a process of selection. As books are one of the principal means of memory, this process also created particular kinds of remembering. Taking a European perspective, McKitterick looks at these interests as they developed from being matters of largely private concern and curiosity, to the larger public and national responsibilities of the first half of the nineteenth century.