UX Redefined


Book Description

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.




The Heartbeat of the Prophetic


Book Description

In volume one of this multi-volume series, Marc Ellis explores the essence of the prophetic by intertwining the context of ordinary life and the explosive reality of Jewish identity, the Holocaust and Israel-Palestine. But Ellis's prophetic challenge extends to people of all faiths and backgrounds. For Jews, Christians and Muslims, where does the prophetic come from and how do we define it? Is the heartbeat of the prophetic, God or our own commitment? In our time where belief in God is more difficult does the prophetic suggest only the possibility of God? With or without God is the prophetic worth the suffering that comes the exile's way? Ellis's unfolding narration of the prophetic is unique and probing for those who take life, justice and faith seriously.




The Amazon


Book Description

The Amazon is a land of superlatives. The complex ecosystem covers an area about the size of the continental U.S. The Amazon River discharges 57 million gallons of water per second--in two hours, this would be enough to supply all of New York City's 7.5 million residents with water for a year. Its flora and fauna are abundant. Approximately one of every four flowering plant species on earth resides in the Amazon. A single Amazonian river may contain more fish species than all the rivers in Europe combined. It is home to the world's largest anteater, armadillo, freshwater turtle, and spider, as well as the largest rodent (which weighs over 200 lbs.), catfish (250 lbs.), and alligator (more than half a ton). The rainforest, which contains approximately 390 billion trees, plays a vital role in stabilizing the global climate by absorbing massive amounts of carbon dioxide--or releasing it into the atmosphere if the trees are destroyed. Severe droughts in both Brazil and Southeast Asia have been linked to Amazonian deforestation, as have changing rainfall patterns in the U.S., Europe, and China. The Amazon also serves as home to millions of people. Approximately seventy tribes of isolated and uncontacted people are concentrated in the western Amazon, completely dependent on the land and river. These isolated groups have been described as the most marginalized peoples in the western hemisphere, with no voice in the decisions made about their futures and the fate of their forests. In this addition to the What Everyone Needs to Know® series, ecologist and conservation expert, Mark J. Plotkin, who has spent 40 years studying Amazonia, its peoples, flora, and fauna. The Amazon offers an engaging overview of this irreplaceable ecosystem and the challenges it faces.




Advanced Elasticsearch 7.0


Book Description

Master the intricacies of Elasticsearch 7.0 and use it to create flexible and scalable search solutions Key FeaturesMaster the latest distributed search and analytics capabilities of Elasticsearch 7.0Perform searching, indexing, and aggregation of your data at scaleDiscover tips and techniques for speeding up your search query performanceBook Description Building enterprise-grade distributed applications and executing systematic search operations call for a strong understanding of Elasticsearch and expertise in using its core APIs and latest features. This book will help you master the advanced functionalities of Elasticsearch and understand how you can develop a sophisticated, real-time search engine confidently. In addition to this, you'll also learn to run machine learning jobs in Elasticsearch to speed up routine tasks. You'll get started by learning to use Elasticsearch features on Hadoop and Spark and make search results faster, thereby improving the speed of query results and enhancing the customer experience. You'll then get up to speed with performing analytics by building a metrics pipeline, defining queries, and using Kibana for intuitive visualizations that help provide decision-makers with better insights. The book will later guide you through using Logstash with examples to collect, parse, and enrich logs before indexing them in Elasticsearch. By the end of this book, you will have comprehensive knowledge of advanced topics such as Apache Spark support, machine learning using Elasticsearch and scikit-learn, and real-time analytics, along with the expertise you need to increase business productivity, perform analytics, and get the very best out of Elasticsearch. What you will learnPre-process documents before indexing in ingest pipelinesLearn how to model your data in the real worldGet to grips with using Elasticsearch for exploratory data analysisUnderstand how to build analytics and RESTful servicesUse Kibana, Logstash, and Beats for dashboard applicationsGet up to speed with Spark and Elasticsearch for real-time analyticsExplore the basics of Spring Data Elasticsearch, and understand how to index, search, and query in a Spring applicationWho this book is for This book is for Elasticsearch developers and data engineers who want to take their basic knowledge of Elasticsearch to the next level and use it to build enterprise-grade distributed search applications. Prior experience of working with Elasticsearch will be useful to get the most out of this book.




Pulse


Book Description

The ultimate guide to mining the Internet for real-time assessment of trends and data Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away. This timely book also puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision making in business and government. Shows how the Internet can be used as an incredibly powerful measurement tool Reveals how to mine the Internet to measure and forecast business progress Written by leading expert in business analytics and performance management Pulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.




Model Management and Analytics for Large Scale Systems


Book Description

Model Management and Analytics for Large Scale Systems covers the use of models and related artefacts (such as metamodels and model transformations) as central elements for tackling the complexity of building systems and managing data. With their increased use across diverse settings, the complexity, size, multiplicity and variety of those artefacts has increased. Originally developed for software engineering, these approaches can now be used to simplify the analytics of large-scale models and automate complex data analysis processes. Those in the field of data science will gain novel insights on the topic of model analytics that go beyond both model-based development and data analytics. This book is aimed at both researchers and practitioners who are interested in model-based development and the analytics of large-scale models, ranging from big data management and analytics, to enterprise domains. The book could also be used in graduate courses on model development, data analytics and data management. - Identifies key problems and offers solution approaches and tools that have been developed or are necessary for model management and analytics - Explores basic theory and background, current research topics, related challenges and the research directions for model management and analytics - Provides a complete overview of model management and analytics frameworks, the different types of analytics (descriptive, diagnostics, predictive and prescriptive), the required modelling and method steps, and important future directions




Where Will My Heart Beat?


Book Description

Born into a prominent and affluent family, Adel Jacob eventually learns that wealth has no bearing on happiness. At age seventeen, he falls prey to his brother’s animosity and becomes forever handicapped. Betrayed by his parents’ shortcomings, Adel realizes he must leave home, abandoning his innocence and with it, his first love, Mona. Twenty-five years later, a painful yearning brings Adel back to his hometown where things are no longer the same. As he discovers how purposeful his journey will be, Adel’s insights slowly unravel realms of wonderment. When his path unexpectedly crosses with Mona’s again, their adoration for each other brings them back into each other’s arms in a circuitous way as Adel realizes his love for her transcends time and place and resides beyond the horizons of his consciousness. Although their second encounter is shorter than their first, Mona manages to crack open windows to his past and reveal demonic realities. Distraught about failing her twice, Adel must now strive to redeem himself and hold onto her memory until the end. In this poignant story of good and evil and loss and redemption, a man returns to his past where he reconnects with a former love and searches his soul for intuitive guidance.




Pandemic Providers


Book Description

Emanating from a working group of the American Psychological Association, this comprehensive volume provides a blueprint for pandemic preparedness for health and mental health professionals. It reviews the actual experiences faced by practitioners during the current Covid crisis, and provides historical context of past health crises, such as the 1918 flu epidemic. Lessons learned from previous health disasters are utilized to provide guidelines and best practices for managing large scale health crises. The goal of this book is to offer the tools for health providers to mobilize, collaborate and provide effective and compassionate services. Relevant to psychologists, psychiatrists, nurses, social workers and others, this volume is an invaluable resource for the present and for the inevitable pandemics to come.





Book Description