Invisible Influence


Book Description

You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals




Hidden Influence


Book Description

Hidden Influence: Unveiling the Truth is a spellbinding novel about a young woman with visions that come true.Nineteen-year-old Mel Jones, a conservative psychology student, is curious when a man’s face appears before her in a vision. What she doesn’t know is that the man is a detective named Chris, who will soon become important in her life. Divorced and fifteen years her senior, Chris takes on a case that Mel brings him, and then he falls for her charms.Chris is one of the very few who believes in Mel, as her subsequent visions lead to a group of teenagers who are planning bizarre acts of rebellion. Animosity develops between group members when one of the boys discovers that his friend’s girlfriend has been cheating on him. The teens panic and lives are lost in their desperation.Mel wonders why she was given the gift of sight if the deaths couldn’t be stopped, until she learns the background of one of the teens. More of Mel’s Hidden Influence is revealed as the story reaches its stunning conclusion.




Hidden Persuasion


Book Description

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!




L.A. Under the Influence


Book Description

In the American city, property rights involve not one but numerous stakeholders, some connected to the parcel by title and others through less formal arrangements, whether political, economic, or cultural. Negotiations between these stakeholders over the use of property are frequently complicated, even convoluted. In L.A. under the Influence, Roger Sherman contends that it is these negotiations, rather than more commonly accepted factors like history, symbolism, and planning, that not only shape a city but also influence the development of its smallest common increment: the individual parcel. Through a series of case studies in Los Angeles, Sherman applies game theory to scrutinize the behavior of these intersecting private and public interests, revealing an alternative logic of architectural composition. Making extensive use of diagrams, photographs, and a range of negotiation models employed within game theory, including pecking order, negotiated access, multilateral exchange, and tit for tat, he identifies the characteristic features and behaviors of this new spatial logic. For Sherman, these models offer an exciting new role for architecture in urban planning and design. Sherman urges architects to utilize design strategy as a means of mediating between the various stakeholders involved in a project, identifying and creating affiliations between otherwise conflicting interests. The architect's willingness to engage with these negotiations, he argues, has the potential to produce formally and spatially audacious projects as well as recover the social and political relevance of architecture itself.Roger Sherman is director of Roger Sherman Architecture and Urban Design and adjunct associate professor of architecture and urban design at UCLA, where he also is codirector of cityLAB, a think tank studying contemporary urbanism and its implications for architecture.




Persuasion


Book Description

Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.




The Hidden Half


Book Description

Why does one smoker die of lung cancer but another live to 100? The answer is 'The Hidden Half' - those random, unknowable variables that mess up our attempts to comprehend the world. We humans are very clever creatures - but we're idiots about how clever we really are. In this entertaining and ingenious book, Blastland reveals how in our quest to make the world more understandable, we lose sight of how unexplainable it often is. The result - from GDP figures to medicine - is that experts know a lot less than they think. Filled with compelling stories from economics, genetics, business, and science, The Hidden Half is a warning that an explanation which works in one arena may not work in another. Entertaining and provocative, it will change how you view the world.




Speak to Influence


Book Description

The foolproof results of a polished and professional verbal delivery illustrate how the voice can be used to achieve greater confidence, credibility, professional success, and sales in this handbook on applying voice-control techniques used by voice-over artists in business communications. From a comprehensive voice evaluation to a step-by-step voice improvement plan, a range of activities provide information on how to improve diction and articulation, speak with greater warmth and enthusiasm, and make a lasting impression. Practical tips include how to leave a voice-mail message that is 40 percent more likely to be returned and how to make outgoing messages sound professional. Insider secrets about the influence of the spoken word will help speakers acquire and practice the skills necessary to sound more credible, tell great stories, and add a more musical quality to speech by mastering voice pitch and inflection.




Scorecasting


Book Description

In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost. Drawing from Moskowitz's original research, as well as studies from fellow economists such as bestselling author Richard Thaler, the authors look at: the influence home-field advantage has on the outcomes of games in all sports and why it exists; the surprising truth about the universally accepted axiom that defense wins championships; the subtle biases that umpires exhibit in calling balls and strikes in key situations; the unintended consequences of referees' tendencies in every sport to "swallow the whistle," and more. Among the insights that Scorecasting reveals: • Why Tiger Woods is prone to the same mistake in high-pressure putting situations that you and I are • Why professional teams routinely overvalue draft picks • The myth of momentum or the "hot hand" in sports, and why so many fans, coaches, and broadcasters fervently subscribe to it • Why NFL coaches rarely go for a first down on fourth-down situations--even when their reluctance to do so reduces their chances of winning. In an engaging narrative that takes us from the putting greens of Augusta to the grid iron of a small parochial high school in Arkansas, Scorecasting will forever change how you view the game, whatever your favorite sport might be.




Hidden Hand


Book Description

Headline: The Globe and Mail: Legal challenge halts Canadian, U.S. and U.K. release of book critical of Chinese Communist Party by Robert Fife That said it all. The hands of the Chinese Communist Party were going on the offence. The 48 Group Club a China friendly group of former UK ambassadors and Prime Ministers were embarrassed by their connections to a Club founded by key members of the Chinese Communist Party of Britain who's chair Stephen Perry suggested that China's approach to world order and rule was superior to democracy and the UK should embrace them. Asked if he believed the lawsuit was an effort by the Chinese government to stop the publication of his book, Mr. Hamilton said: “I have no evidence of that, although it should be noted that the Chinese government has used lawfare in the past.” Lawfare is the use of legal action as part of a campaign against a target. Governments around the world are in the early stages of a repositioning of power, as China rises and the United States is drawn into direct competition. However, some are beginning to wonder whether, for all of the economic benefits, engaging with China carries unseen dangers. The Chinese Communist Party is now determined to reshape the world in its image. The party is not interested in democracy. It divides the world into those who can be won over and enemies. They have already lured many leaders to their corner; others are weighing up a devil's bargain. Through its exercise of ‘sharp power,’ the party is weakening global institutions, aggressively targeting individual corporations, and threatening freedom of expression from the arts to academia. At the same time, security services are increasingly worried about incursions into our communications infrastructure. Indeed, the vaunted Great Firewall is a temporary measure, only necessary until the party has transformed the global conversation. In December 2019, the CCP's obsession with social control led it to suppress expert warnings about the coronavirus outbreak in Wuhan. Most alarming for the West was the active collaboration of the WHO in spreading the CCP's version of events. It was a shocking example of the widespread co-optation of global institutions by the CCP, as described in Hidden Hand. As soon as Beijing thought it had the virus under control, it began a global propaganda blitz, presenting China's authoritarian system as a model for the rest of the world. Western media and pundits soon began echoing the Party line. Hidden Hand is a detailed and devastating expose of Chinese Communist Party influence in the West, including Canada. It could not arrive at a better time in Canada, with relations between Ottawa and Beijing reaching breaking point after two years of mounting tension. China's bullying behaviour, and the mobilising of people loyal to the Chinese Communist Party on the streets of Canada's cities, has caused deep disquiet among Canadians. But the government seems paralyzed. Hidden Hand shows how Canada's political, business, academic and cultural elites have over many years been co-opted by the Chinese Communist Party and its agencies. They are confused about what is in Canada's national interests and frequently do Beijing's bidding. Hidden Hand shows how the Chinese Communist Party represents a profound threat to Western democracy. It's vital reading for Canadians who want to understand what is really happening, and points to a way of carving out a new diplomatic course with China. But the question remains: Does the government have the will to stand up to Beijing and its proxies in Canada or is it too late?