Author : Hans Westerbeek
Publisher : Frontiers Media SA
Page : 136 pages
File Size : 13,56 MB
Release : 2023-03-27
Category : Medical
ISBN : 2832518885
Author : Michael L. Naraine
Publisher : Taylor & Francis
Page : 427 pages
File Size : 47,19 MB
Release : 2022-12-01
Category : Business & Economics
ISBN : 1000788156
The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.
Author : Peng Dou
Publisher : Springer Nature
Page : 957 pages
File Size : 13,48 MB
Release : 2024
Category : Electronic books
ISBN : 9464634413
Author : Windy Dees
Publisher : Human Kinetics
Page : 490 pages
File Size : 39,69 MB
Release : 2021-03-12
Category : Sports
ISBN : 1492594628
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Author : Michael J. J. Fetchko
Publisher : Taylor & Francis
Page : 527 pages
File Size : 19,40 MB
Release : 2024-01-31
Category : Business & Economics
ISBN : 1003819508
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.
Author : Leigh Robinson
Publisher : Routledge
Page : 710 pages
File Size : 31,13 MB
Release : 2013-03-01
Category : Business & Economics
ISBN : 1136660860
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
Author : Damon P. S. Andrew
Publisher : Human Kinetics Publishers
Page : 377 pages
File Size : 42,19 MB
Release : 2019-10-16
Category : Business & Economics
ISBN : 1492574910
Research Methods and Design in Sport Management, Second Edition, explains research design, implementation, and assessment criteria with a focus on procedures unique to the discipline of sport management.
Author : Hajli, Nick
Publisher : IGI Global
Page : 462 pages
File Size : 23,46 MB
Release : 2015-04-30
Category : Business & Economics
ISBN : 1466683546
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Author : Kenon A. Brown
Publisher : Rowman & Littlefield
Page : 257 pages
File Size : 28,2 MB
Release : 2021-08-18
Category : Language Arts & Disciplines
ISBN : 1793650632
Revolution of the Modern Sports Fan explores the elements of the sports fan that have markedly changed in the past few years. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of one’s opinions. As such, Revolution of the Modern Sports Fan offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.
Author : Ken Kaser
Publisher : Cengage Learning
Page : 0 pages
File Size : 26,11 MB
Release : 2008
Category : Entertainment events
ISBN : 9780538445146
This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.
