Latino Boom!


Book Description

A guide to succeeding in the Hispanic market that offers business owners tips for appealing to the three dominant Latino groups, influencing Hispanic teens, choosing the right market location, and more.




State of Hispanic Small Business in America


Book Description




Hispanic Business


Book Description




Beyond Bodegas


Book Description

The real competition for Hispanic market share takes place at the local level. Regardless of the nature of your business--retail, convenience stores, banks, supermarkets--if you want to be a successful and profitable player in the Hispanic marketplace, you need to understand the dynamics of the community at the local level. In this ground-breaking book, retail expert, Jim Perkins, offers scores of insight into the mindset and shopping behavior of Hispanic consumers. Discover why a sleek modern store may turn off Hispanic consumers. Learn the importance of diversifying the workforce in your store. Listen in on neighborhood conversations around the simple pleasures of ice cream. Learn about cultural nostalgia, and when and when not to rely on Spanish as an advertising language.




Latinx Business Success


Book Description

An inspiring new message of resilient leadership Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority. The book explores the authors’ DIGITAL framework—which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage—and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders. Readers will also find: Interviews with renowned and accomplished leaders from the Latinx community, including Ramiro Cavazos, President and CEO of the US Hispanic Chamber of Commerce, Esther Aguilera, President & CEO at Latino Corporate Directors Association (LCDA), and Silvina Moschini, Executive Producer at The Unicorn Hunters Show, and Cofounder, President, & Chairwoman of the Board of Transparent Business. Discussions of what it means to achieve a truly diverse and inclusive society and how we’ll know when we’ve realized that goal Coverage of a wide variety of industry sectors, including healthcare, media, education, finance, tech, and athletics Perfect for managers, executives, and business leaders of all kinds who seek a new and refreshing perspective on leadership, Latinx Business Success is also required reading for any member of the Latinx community who hopes to make innovative contributions to the business world.







Hispanic Heritage


Book Description

There are many reasons that attention should be devoted to Hispanic culture and its influence on American society. The most obvious is that Hispanics are the largest ethnic minority in the U.S. The importance of this population was recognized in 1988 by the establishment of National Hispanic American Heritage Month. For this reason, it is essential to learn what it means to be Hispanic in the U.S. This modern-day reference is ideal for educators and students as well as stakeholders who want to learn more about the rich and invaluable influence Hispanics have on America's society. An educational preparation will likely begin by seeking answers to the following questions. What should I know about the Hispanic population in the U.S. - e.g., demographics, schooling, and employment? What is the history of Hispanic habitation in the U.S. - e.g., how does immigration play a part? What were the challenges and accomplishments of Hispanics who earned renown for careers in commercial, scientific, and legal fields? What are good sources of information about such matters? You will find answers to these and similar questions in the following eight chapters and discussion guide. In these times troubled by divisiveness and anger, such cultural broadening is especially important. To this end, many educational programs have been initiated that are intended to create and sustain mutual understanding. This understanding fosters equity, empathy, and belonging. These chapters were prepared to develop a well-informed understanding and appropriate appreciation of Hispanics in America.




Hispanic Engineer & IT


Book Description

Hispanic Engineer & Information Technology is a publication devoted to science and technology and to promoting opportunities in those fields for Hispanic Americans.




Hispanic Engineer & IT


Book Description

Hispanic Engineer & Information Technology is a publication devoted to science and technology and to promoting opportunities in those fields for Hispanic Americans.




Hispanic Entrepreneurs in the 2000s


Book Description

Hispanics account for more than half the population growth in the United States over the last decade. With this surge has come a dramatic spike in the number of Hispanic-owned businesses. Hispanic Entrepreneurs in the 2000s is a pioneering study of this nascent demographic. Drawing on rich quantitative data, authors Alberto Dávila and Marie T. Mora examine key economic issues facing Hispanic entrepreneurs, such as access to financial capital and the adoption and vitality of digital technology. They analyze the varying effects that these factors have on subsets of the Hispanic community, such as Mexican Americans, Puerto Ricans, Cubans, and Salvadorans, while considering gender and immigrant status. This account highlights key policies to drive the success of Hispanic entrepreneurs, while drawing out strategies that entrepreneurs can use in order to cultivate their businesses. Far-reaching and nuanced, Hispanic Entrepreneurs in the 2000s is an important study of a population that is quickly becoming a vital component of American job creation.