Author : Shuhua Zhou
Publisher : Ingram
Page : 0 pages
File Size : 20,9 MB
Release : 2011
Category : Communication
ISBN : 9781885219411
Covers the methods used to do research in various areas of mass communication
Author : Donald G. Godfrey
Publisher : Routledge
Page : 431 pages
File Size : 43,21 MB
Release : 2006-08-15
Category : History
ISBN : 1135607419
Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written. Divided into five parts, this book: *addresses the challenges in the application of the historical methods to broadcast history; *reviews the various methods appropriate for electronic-media research based on the nature of the object under study; *suggests new approaches to popular historical topics; *takes a broad topical look at history in broadcasting; and *provides a broad overview of what has been accomplished, a historian's challenges, and future research. Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.
Author : William David Sloan
Publisher :
Page : 370 pages
File Size : 12,91 MB
Release : 2010-02-15
Category : History
ISBN : 9781885219381
Author : Irving Fang
Publisher : Taylor & Francis
Page : 315 pages
File Size : 36,92 MB
Release : 1997-02-27
Category : Performing Arts
ISBN : 1136046828
This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.
Author : Thomas R. Lindlof
Publisher : SAGE
Page : 401 pages
File Size : 45,29 MB
Release : 2011
Category : Business & Economics
ISBN : 1412974720
There are not many textbooks available (if any) that can match [this book's] intelligence.
Author : Marshall T. Poe
Publisher : Cambridge University Press
Page : 483 pages
File Size : 18,50 MB
Release : 2010-12-06
Category : History
ISBN : 1139495577
A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.
Author : James D. Startt
Publisher : Routledge
Page : 232 pages
File Size : 22,79 MB
Release : 1989
Category : Language Arts & Disciplines
ISBN :
Handbook of the research methods used to study the history of mass communication.
Author : Traian Stoianovich
Publisher : Cornell University Press
Page : 265 pages
File Size : 32,73 MB
Release : 2019-05-15
Category : History
ISBN : 1501744860
No detailed description available for "French Historical Method".
Author : Madhukar R.K.
Publisher : Vikas Publishing House
Page : 490 pages
File Size : 38,27 MB
Release :
Category : Business & Economics
ISBN : 9352710894
It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for work place challenges.
Author : Alan Albarran
Publisher : Routledge
Page : 747 pages
File Size : 50,71 MB
Release : 2006-04-21
Category : Business & Economics
ISBN : 113561167X
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
