Hizmet Pazarlaması (Sağlıkta Güncel Konular, İnceleme ve Deneyimler)


Book Description

Dünya ve teknoloji çok hızlı süreçlerde değişiyor. İnsanlar teknolojiyi geliştiriyor ve güncelliyor. Uygulamalar, deneyimler ve sermaye bilgi ve bilim sayesinde değişiyor. Bütün bu değişme ve gelişmeler bilgi sayesinde olmakta, bilgi de bilimle örgütlenmektedir. Bilgi doğuştan başlamakta ve sonraki süreçlerde devam etmektedir. Bilgiyi sağlamak ve edinmeye çalışmak, sermaye ve kurumsallaşma ile sağlanır. Bilgi, kurum ve kuruluşlarda örgütlenir, güncellenir, uygulanır ve üretimde hizmet olarak şekillenir. Hizmet üretimi ve eylemini bilgi ve deneyimle, paylaşımlar sağlar. Bilgiler saklanmaz ve saklanmamalıdır. Paylaşılmayan bilgi ve deneyim kendisine zarar verir. Bilginin yazıldığı ve koruma altına alındığı değişkenler yazılı ve dijital kaynaklardır. Günümüz dünyasında bilginin paylaşımı çeşitli nedenlerle yapılmamaktadır. Bu güçlü değişkene ulaşmak için çok çeşitli yöntemler kullanılmaktadır. Bilgi, eğitimi sağlar. Kurumları ve kuruluşları bilgilendirir. Örgütler, ülkesine ve insanları ile hedef kitlelere yardım sağlar, bu sayede ülkeler değişir ve gelişir.







Economic Development: Social & Political Interactions


Book Description

International Conference of Political Economy (ICOPEC), takes as a goal to identify and analyze the status of its age, held its first conference with the theme "International Political Economy: Adam Smith Today " in 2009. Following the ICOPEC conference, JOPEC Publication started to be published in 2010. JOPEC Publication aims at searching required alternatives, in addition to existing alternatives, with a critical approach, has been the main supporter of ICOPEC conference by including the studies in this context. In 2016, the main theme of the 7th conference was determined as “State, Economic Policy, Taxation and Development". IJOPEC Publication has undertaken to publish the papers, presented at this conference in English and Turkish, as an e-book. Day by day, the economic development phenomenon increases its importance in terms of its content and it is described as a science that deals with the prosperity and development of the societies within the qualitative and quantitative aspects of their structural changes. Economic development, along with being economic, emphasizes and contains structural change in social, political and cultural fields and prosperity increasing as a whole. In this context, it is important to analyze different aspects and scopes of development. For this reason, “Economic Development in the Context of Social and Political Interactions” has come to light as a collective study of many academicians from various universities and it is prepared with interdisciplinary point of view. is work deals with economic development phenomenon sophisticatedly and presents both its theoretical and practical implications for the benefit of higher education and those who interest in the subject.




Business Process Management Workshops


Book Description

LNBIP 99 and LNBIP 100 together constitute the thoroughly refereed proceedings of 12 international workshops held in Clermont-Ferrand, France, in conjunction with the 9th International Conference on Business Process Management, BPM 2011, in August 2011. The 12 workshops focused on Business Process Design (BPD 2011), Business Process Intelligence (BPI 2011), Business Process Management and Social Software (BPMS2 2011), Cross-Enterprise Collaboration (CEC 2011), Empirical Research in Business Process Management (ER-BPM 2011), Event-Driven Business Process Management (edBPM 2011), Process Model Collections (PMC 2011), Process-Aware Logistics Systems (PALS 2011), Process-Oriented Systems in Healthcare (ProHealth 2011), Reuse in Business Process Management (rBPM 2011), Traceability and Compliance of Semi-Structured Processes (TC4SP 2011), and Workflow Security Audit and Certification (WfSAC 2011). In addition, the proceedings also include the Process Mining Manifesto (as an Open Access Paper), which has been jointly developed by more than 70 scientists, consultants, software vendors, and end-users. LNBIP 99 contains the revised and extended papers from BPD 2011, BPI 2011 (including the Process Mining Manifesto), BPMS2 2011, CEC 2011, ER-BPM 2011, and edBPM 2011.




Pediatric Life Care Planning and Case Management, Second Edition


Book Description

Pediatric Life Care Planning and Case Management provides a comprehensive and unique reference that goes beyond the clinical discussion to include legal and financial aspects, life expectancy data, and assistive technology. It also includes case samples of actual plans related to specific conditions. The book is divided into five parts: Normal Growth and Development of Children describes the normal growth and development and the cognitive and psychosocial development of children. The Roles of the Life Care Plan Team details the roles of members of a life care plan team, from the pediatric care manager and life care planner to the vocational rehabilitation consultant, among others. Chronic Conditions and Disability States offers guidelines for life care planning for children with a wide range of chronic health conditions and disabilities, including traumatic injuries and organ transplants. Forensic Considerations examines life care planning in legal cases, life expectancy issues, and life care plan foundation strategies and requirements. Special Issues discusses assistive technology, medical homes, funding sources, and ethical issues in caring for children with special needs—including a mother’s perspective on caring for her son. With contributions from highly respected professionals, this text provides a guide for life care planners, health-care professionals, education specialists, insurance decision makers, attorneys, and families who work with children with special health-care needs.




Ethnicity, Gender and the Border Economy


Book Description

For whom and why are borders drawn? What are the symbolic projections of these physical realities? And what are the symbolic projections of these physical realities? Constituted by experience and memory, borders shape a "border image" in the minds and social memory of people beyond the lines of the state. In the case of the Turkey-Georgia border, the image of the border has often been constructed as an economic reality that creates "conditional permeabilities" rather than political emphases. This book puts forward the argument that participation in this economic life reshapes the relationship between the ethnic groups who live in the borderland as well as gender relations. By drawing on detailed ethnographic research at the Turkey-Georgia border, life at the border is explored in terms of family relations, work life, and intra- and inter-ethnic group relations. Using an intersectional approach, the book charts the perceptions and representations of how different ethnic and gendered groups experience interactions among themselves, with each other, and with the changing economic context. This book offers a rich, empirically based account of the intersectional and multidimensional forms of economic activity in border regions. It will be of interest to students, researchers, and policy makers alike working in geography, economics, ethnic studies, gender studies, international relations, and political studies.




The Sociology of Work


Book Description

The Sociology of Work was first published in 1954. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. What are the effects of working conditions, rewards, and habits upon the institution of the family? What are the typical forms of occupational segregation, and what are the effects of such segregation upon the general society? How are the social roles appropriate to each occupation created and sustained? What social processes determine the evolution of occupational groupings and the distribution of population among them? This work, a basic study in occupational sociology, throws light on such questions as these. Professor Caplow describes the occupational system with reference to specialization, occupational status, the formation of professions, mobility, the patterning of individual careers, the occupations of women, and the prospects for continued improvement of working conditions. He draws upon hundreds of empirical studies for his discussions. The book has been warmly received by reviewers and readers. Robert Dublin commented in the American Journal of Sociology: "This volume will long stand as a sourcebook of hypotheses and thesis topics for students of industrial sociology." Writing in the American Sociological Review, George Caspar Homans called it "a wide-ranging and hard-headed study of American jobs, their place and nature." Robert C. Stone said in Social Forces: "The work is a major contribution to the study of social structure." The many specialist workers who are concerned with occupational problems--industrial and applied psychologists, personnel and guidance workers, wage economists, labor relations experts, and others--will find this a valuable reference work. It is, of course, pertinent to the interests of general sociologists and anthropologists, and is used as a text in a number of courses in occupational sociology.




eMarketing eXcellence


Book Description

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.




Handbook of Perioperative Care in General Thoracic Surgery


Book Description

Here's quick, portable guidance on the most common perioperative problems encountered in thoracic surgery. Succinct discussions explore preoperative assessment, intraoperative care, post-operative care, complications, management of surgical challenges, and more. An outline format, with abundant tables and original illustra-tions, makes essential clinical knowledge easy to find and apply. Examines all major topics in pulmonary and esophageal surgery, including trauma, oncology, and management of benign conditions. Addresses specific challenges in thoracic surgery such as the management of intercostal neuralgia, esophageal rupture, superior vena cava obstruction, and hemoptysis. Features organized reference lists to help readers find further information on clinical topics quickly. Comes in a pocket-sized format for convenient use anywhere, anytime.




Tourism Education


Book Description

What knowledge and skills should tourism students be exposed to? How should tourism education programs at all levels be designed to create responsible leaders for the future of tourism? What is the employability and range of careers students can expect after graduation? This book examines and seeks to provide answers to these three questions.