Holt’S Theory of Everything


Book Description

If youve ever wondered if a particle can have weight but no mass, why the neutron is neutral or why the electrona negative particledoesnt fly apart when all of its inner parts are presumably negative also, then this book is for you. John R. Holt chases the holy grail of sciencea theory that explains everythingin this ambitious work that draws upon particle physics, theoretical physics, cosmology, and related disciplines. Combining empirical facts with reasonable speculation, he presents a simple theory in an easy-to-understand format that can be applied to the whole universe. This theory presents a scheme using only one material substance which, under the influence of only one force, produces all we see and interact with in the world around us. The theory he presentsonce understoodwill put physics as a whole and our understanding of reality on a new path. Explore complicated ideas, and challenge your biases, superstitions, and misconceptions with Holts Theory of Everything.




Why Does the World Exist


Book Description

In this astonishing and profound work, an irreverent sleuth traces the riddleof existence from the ancient world to modern times.




When Einstein Walked with Gödel


Book Description

From Jim Holt, the New York Times bestselling author of Why Does the World Exist?, comes an entertaining and accessible guide to the most profound scientific and mathematical ideas of recent centuries in When Einstein Walked with Gödel: Excursions to the Edge of Thought. Does time exist? What is infinity? Why do mirrors reverse left and right but not up and down? In this scintillating collection, Holt explores the human mind, the cosmos, and the thinkers who’ve tried to encompass the latter with the former. With his trademark clarity and humor, Holt probes the mysteries of quantum mechanics, the quest for the foundations of mathematics, and the nature of logic and truth. Along the way, he offers intimate biographical sketches of celebrated and neglected thinkers, from the physicist Emmy Noether to the computing pioneer Alan Turing and the discoverer of fractals, Benoit Mandelbrot. Holt offers a painless and playful introduction to many of our most beautiful but least understood ideas, from Einsteinian relativity to string theory, and also invites us to consider why the greatest logician of the twentieth century believed the U.S. Constitution contained a terrible contradiction—and whether the universe truly has a future.




How Brands Become Icons


Book Description

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.




Falling Sideways


Book Description

From the moment Homo Sapiens descended from the trees, possibly onto their heads, humanity has striven towards civilization. Fire. The Wheel. Running Away from furry things with more teeth than one might reasonably expect-all are testament to man's ultimate supremacy. It is a noble story and so, of course, complete and utter fiction. For one man has discovered the hideous truth: that humanity's ascent to civilization has been ruthlessly guided by a small gang of devious frogs. The man's name is David Perkins, and his theory is not, on the whole, widely admired, particularly not by the frogs themselves, who had invested a great deal of time and effort in keeping the whole thing quiet.




When It's A Jar


Book Description

Maurice has just killed a dragon with a bread knife. And had his destiny foretold. . . and had his true love spirited away. That's precisely the sort of stuff that'd bring out the latent heroism in anyone. Unfortunately, Maurice is pretty sure he hasn't got any latent heroism. Meanwhile, a man wakes up in a jar in a different kind of pickle (figuratively speaking). He can't get out, of course, but neither can he remember his name, or what gravity is, or what those things on the ends of his legs are called. . . and every time he starts working it all out, someone makes him forget again. Forget everything. Only one thing might help him. The answer to the most baffling question of all. . . When is a door not a door?




Spooky Action at a Distance


Book Description

Long-listed for the 2016 PEN/E. O. Wilson Literary Science Writing Award "An important book that provides insight into key new developments in our understanding of the nature of space, time and the universe. It will repay careful study." --John Gribbin, The Wall Street Journal "An endlessly surprising foray into the current mother of physics' many knotty mysteries, the solving of which may unveil the weirdness of quantum particles, black holes, and the essential unity of nature." --Kirkus Reviews (starred review) What is space? It isn't a question that most of us normally ask. Space is the venue of physics; it's where things exist, where they move and take shape. Yet over the past few decades, physicists have discovered a phenomenon that operates outside the confines of space and time: nonlocality-the ability of two particles to act in harmony no matter how far apart they may be. It appears to be almost magical. Einstein grappled with this oddity and couldn't come to terms with it, describing it as "spooky action at a distance." More recently, the mystery has deepened as other forms of nonlocality have been uncovered. This strange occurrence, which has direct connections to black holes, particle collisions, and even the workings of gravity, holds the potential to undermine our most basic understandings of physical reality. If space isn't what we thought it was, then what is it? In Spooky Action at a Distance, George Musser sets out to answer that question, offering a provocative exploration of nonlocality and a celebration of the scientists who are trying to explain it. Musser guides us on an epic journey into the lives of experimental physicists observing particles acting in tandem, astronomers finding galaxies that look statistically identical, and cosmologists hoping to unravel the paradoxes surrounding the big bang. He traces the often contentious debates over nonlocality through major discoveries and disruptions of the twentieth century and shows how scientists faced with the same undisputed experimental evidence develop wildly different explanations for that evidence. Their conclusions challenge our understanding of not only space and time but also the origins of the universe-and they suggest a new grand unified theory of physics. Delightfully readable, Spooky Action at a Distance is a mind-bending voyage to the frontiers of modern physics that will change the way we think about reality.




Stop Me If You've Heard This: A History and Philosophy of Jokes


Book Description

“Finally I understand what it is I’ve been laughing at all these years.”—Jimmy Kimmel From the best-selling author of Why Does the World Exist? comes this outrageous, uproarious compendium of absurdity, filth, racy paradox, and gratuitous offensiveness—just the kind of mature philosophical reflection readers have come to expect from the ever-entertaining Jim Holt. Indeed, Stop Me If You’ve Heard This is the first book to trace the evolution of the joke all the way from the standup comics of ancient Athens to the comedy-club Seinfelds of today. After exploring humor’s history in Part One, Holt delves into philosophy in Part Two: Wall Street jokes; jokes about rednecks and atheists, bulimics and politicians; jokes you missed if you didn’t go to a Catholic girls’ school; jokes about logic and existence itself . . . all became fodder for the grand theories of Aristotle, Kant, Freud, and Wittgenstein in this heady mix of the high and low, of the ribald and profound, from America’s most beloved philosophical pundit.




The Gardener and the Carpenter


Book Description

"Alison Gopnik, a ... developmental psychologist, [examines] the paradoxes of parenthood from a scientific perspective"--




Trespassing on Einstein's Lawn


Book Description

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY KIRKUS REVIEWS In a memoir of family bonding and cutting-edge physics for readers of Brian Greene’s The Hidden Reality and Jim Holt’s Why Does the World Exist?, Amanda Gefter tells the story of how she conned her way into a career as a science journalist—and wound up hanging out, talking shop, and butting heads with the world’s most brilliant minds. At a Chinese restaurant outside of Philadelphia, a father asks his fifteen-year-old daughter a deceptively simple question: “How would you define nothing?” With that, the girl who once tried to fail geometry as a conscientious objector starts reading up on general relativity and quantum mechanics, as she and her dad embark on a life-altering quest for the answers to the universe’s greatest mysteries. Before Amanda Gefter became an accomplished science writer, she was a twenty-one-year-old magazine assistant willing to sneak her and her father, Warren, into a conference devoted to their physics hero, John Wheeler. Posing as journalists, Amanda and Warren met Wheeler, who offered them cryptic clues to the nature of reality: The universe is a self-excited circuit, he said. And, The boundary of a boundary is zero. Baffled, Amanda and Warren vowed to decode the phrases—and with them, the enigmas of existence. When we solve all that, they agreed, we’ll write a book. Trespassing on Einstein’s Lawn is that book, a memoir of the impassioned hunt that takes Amanda and her father from New York to London to Los Alamos. Along the way, they bump up against quirky science and even quirkier personalities, including Leonard Susskind, the former Bronx plumber who invented string theory; Ed Witten, the soft-spoken genius who coined the enigmatic M-theory; even Stephen Hawking. What they discover is extraordinary: the beginnings of a monumental paradigm shift in cosmology, from a single universe we all share to a splintered reality in which each observer has her own. Reality, the Gefters learn, is radically observer-dependent, far beyond anything of which Einstein or the founders of quantum mechanics ever dreamed—with shattering consequences for our understanding of the universe’s origin. And somehow it all ties back to that conversation, to that Chinese restaurant, and to the true meaning of nothing. Throughout their journey, Amanda struggles to make sense of her own life—as her journalism career transforms from illusion to reality, as she searches for her voice as a writer, as she steps from a universe shared with her father to at last carve out one of her own. It’s a paradigm shift you might call growing up. By turns hilarious, moving, irreverent, and profound, Trespassing on Einstein’s Lawn weaves together story and science in remarkable ways. By the end, you will never look at the universe the same way again. Praise for Trespassing on Einstein’s Lawn “Nothing quite prepared me for this book. Wow. Reading it, I alternated between depression—how could the rest of us science writers ever match this?—and exhilaration.”—Scientific American “To Do: Read Trespassing on Einstein’s Lawn. Reality doesn’t have to bite.”—New York “A zany superposition of genres . . . It’s at once a coming-of-age chronicle and a father-daughter road trip to the far reaches of this universe and 10,500 others.”—The Philadelphia Inquirer