Hooked


Book Description

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.




Reference and Information Services


Book Description

In this book, Cassell and Hiremath provide the tools needed to manage the ebb and flow of changing reference services in today's libraries.




Hoover's Handbook of Emerging Companies 2003


Book Description

The IPO craze of the late 1990s has faded, but there are still a number of small, rapidly-growing companies in the USA. This text tells the story of 600 such companies, and features in-depth profiles for 100 of the companies. Also included are lists of fast-growing companies from top business publications.




Maybe Someday


Book Description

When she discovers that her boyfriend is cheating on her, Sydney, a 22-year-old college student, must decide what to do next, especially when she becomes captivated by her mysterious neighbor Ridge.




Hoover's Handbook of Emerging Companies


Book Description




Hoover


Book Description

"An exemplary biography—exhaustively researched, fair-minded and easy to read. It can nestle on the same shelf as David McCullough’s Truman, a high compliment indeed." —The Wall Street Journal The definitive biography of Herbert Hoover, one of the most remarkable Americans of the twentieth century—a wholly original account that will forever change the way Americans understand the man, his presidency, his battle against the Great Depression, and their own history. An impoverished orphan who built a fortune. A great humanitarian. A president elected in a landslide and then resoundingly defeated four years later. Arguably the father of both New Deal liberalism and modern conservatism, Herbert Hoover lived one of the most extraordinary American lives of the twentieth century. Yet however astonishing, his accomplishments are often eclipsed by the perception that Hoover was inept and heartless in the face of the Great Depression. Now, Kenneth Whyte vividly recreates Hoover’s rich and dramatic life in all its complex glory. He follows Hoover through his Iowa boyhood, his cutthroat business career, his brilliant rescue of millions of lives during World War I and the 1927 Mississippi floods, his misconstrued presidency, his defeat at the hands of a ruthless Franklin Roosevelt, his devastating years in the political wilderness, his return to grace as Truman's emissary to help European refugees after World War II, and his final vindication in the days of Kennedy's "New Frontier." Ultimately, Whyte brings to light Hoover’s complexities and contradictions—his modesty and ambition, his ruthlessness and extreme generosity—as well as his profound political legacy. Hoover: An Extraordinary Life in Extraordinary Times is the epic, poignant story of the deprived boy who, through force of will, made himself the most accomplished figure in the land, and who experienced a range of achievements and failures unmatched by any American of his, or perhaps any, era. Here, for the first time, is the definitive biography that fully captures the colossal scale of Hoover’s momentous life and volatile times.




Young J. Edgar


Book Description

On June 2, 1919, bombs exploded simultaneously in nine American cities. One destroyed the home of the Attorney General of the United States, A. Mitchell Palmer. In the aftermath of World War I, America faced a new enemy-radical communism. Palmer vowed a crackdown, and, to lead it, he chose his youngest assistant, twenty-four year-old J. Edgar Hoover. Under Palmer's wing, Hoover helped execute a series of brutal nationwide raids, bursting into homes without warning, arresting over 10,000 Americans and assembling secret files on hundreds of thousands of suspects and political enemies. A handful of lawyers like Clarence Darrow and future Supreme Court Justices Felix Frankfurter and Harlan Fisk Stone dared to defend accused radicals in the name of free speech and civil liberties. YOUNG J. EDGAR brings to life Palmer's raids and Hoover 's coming of age, a metaphor on post-9/11 America. It reaches the heart of our current debate on personal freedoms in a time of war and fear. Editorial Reviews "[F]eatures demagogues; terrorists; a gullible, xenophobic public; rogue law enforcement officials; and good guys, both in and out of government, who discredit the raids. Ackerman captures well the pathological character of the young Hoover.... " -Publishers Weekly "[A] history to savor." -- Richmond Times-Dispatch Ackerman ("Boss Tweed") does an outstanding job portraying the Teflon quality of Hoover.... 'Young J. Edgar' is a book that demonstrates forcefully the corrupting nature of power in the hands of flawed government officials. It's panoramic, detailed and extremely timely. -- Huntington News As hard as Mr. Ackerman is on Hoover, he does not demonize him.... [A] chilling account of how the rule of law in a war on terror can be subverted into a war of terror. --New York Sun "Ackerman's extremely well-written and thoroughly researched history ... convincingly refuted Hoover's dishonest effort to minimize his own central role in promoting the first Red Scare of the World War I and early 1920s era." -- Athan Theoharis, Emeritus Professor at Marquette University and author of The FBI and American Democracy, and The Quest for Absolute Security.