Horticulture Business Management


Book Description

Horticulture is the branch of agriculture that deals with the art, science, technology, and business of plant cultivation. It includes the cultivation of fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, flowers, seaweeds and non-food crops such as grass and ornamental trees and plants. It also includes plant conservation, landscape restoration, landscape and garden design, construction, and maintenance, and arboriculture. Horticulturists apply their knowledge, skills, and technologies used to grow intensively produced plants for human food and non-food uses and for personal or social needs. Their work involves plant propagation and cultivation with the aim of improving plant growth, yields, quality, nutritional value, and resistance to insects, diseases, and environmental stresses. They work as gardeners, growers, therapists, designers, and technical advisors in the food and non-food sectors of horticulture. Horticulture & Business Management is your stepping stone into this dynamic, innovative and international business! It brings you all the knowledge and skills you need for a bright future in a wonderful green business.




Plants for Profit


Book Description

A greenhouse and nursery businessman provides information on starting and operating a horticultural business; finding a job working with plants, trees, and flowers; and performing field studies in ornamental horticulture in order to evaluate real businesses and institutions in operation and scout for business opportunities.







Marketing Strategies of the Horticultural Production Chain


Book Description

This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.







Sustainable Horticultural Systems


Book Description

Sustainable horticulture is gaining increasing attention in the field of agriculture as demand for the food production rises to the world community. Sustainable horticultural systems are based on ecological principles to farm, optimizes pest and disease management approaches through environmentally friendly and renewable strategies in production agriculture. It is a discipline that addresses current issues such as food security, water pollution, soil health, pest control, and biodiversity depletion. Novel, environmentally-friendly solutions are proposed based on integrated knowledge from sciences as diverse as agronomy, soil science, entomology, ecology, chemistry and food sciences. Sustainable horticulture interprets methods and processes in the farming system to the global level. For that, horticulturists use the system approach that involves studying components and interactions of a whole system to address scientific, economic and social issues. In that respect, sustainable horticulture is not a classical, narrow science. Instead of solving problems using the classical painkiller approach that treats only negative impacts, sustainable horticulture treats problem sources.




Commercial Horticulture


Book Description

This book entitled “Commercial Horticulture” would prove helpful in taking a leap to overcome the constraints imposed on horticultural development by providing knowledge of modern technologies like protected cultivation, hybrid seed production, micro irrigation, fertigation, organic farming, mechanization and processing, post harvest management, etc. which is intended to help in strengthening the horticulture industry. An introduction to these latest technologies is intended to accelerate commercialization of horticulture which would ultimately encourage the sustainability and multi-faceted growth of agriculture in India.




Controlled Environment Horticulture


Book Description

An understanding of crop physiology and ecophysiology enables the horticulturist to manipulate a plant’s metabolism towards the production of compounds that are beneficial for human health when that plant is part of the diet or the source of phytopharmaceutical compounds. The first part of the book introduces the concept of Controlled Environment Horticulture as a horticultural production technique used to maximize yields via the optimization of access to growing factors. The second part describes the use of this production technique in order to induce stress responses in the plant via the modulation of these growing factors and, importantly, the way that this manipulation induces defence reactions in the plant resulting in the production of compounds beneficial for human health. The third part provides guidance for the implementation of this knowledge in horticultural production.




Management Of Horticultural Crops


Book Description

Horticultural crops are high value crops ensuring maximum returns to the growers with multiple scopes for value addition. Market driven agriculture prescribes quality in every stage of production and total quality management is a challenge to the horticulturist. Present volume on ‘horticultural crop management’ elaborates the scientific crop management of horticultural crops starting from selection of soil and activities related to production and handling of fresh produces in the field. Scope of value addition, organic farming, protected cultivation, export potential and economic analysis of production are included. The average per capita availability of fruits and vegetables in India is inadequate to meet requirements for nutritional and protective diet of the population. Of the total horticulture production, only 67 % is used for local consumption while 30 % is subjected to post harvest losses, 2 % for export and 0.8 % for processing. There is immense scope for developing horticultural produce market. Changing food habits, life styles and health consciousness and purchasing power have created an unprecedented opportunity for farmers and horticultural entrepreneuThis book is an attempt to link all stake holders in horticulture to the scientific information on horticultural crop management. First part of the volume deals with management of fruits, vegetables and flowers while second part elaborates plantation crops and spices.




Horticulture Today


Book Description

Written by two dynamic agriculture educators who believe in learning by doing, Horticulture Today inspires students to develop an appreciation for the diversity of horticulture and participate in work-based learning, with numerous tools to plan their Supervised Agricultural Experience (SAE). The text provides a contemporary overview of the horticulture industry, including leadership, communication, and business skills, plus thorough coverage of plant science, step-by-step horticultural practices, landscape design and maintenance, and integrated pest management. Abundant STEM Connections emphasize extra practice with mathematical and scientific strategies in horticulture, while hydroponics, aquaponics, and rooftop gardens are included as modern technologies that can be replicated within the classroom. This edition aligns to multiple industry-recognized credentials students can earn after a single course in their Plant Science pathway.