Hotel Insights 101 A Beginner's Manual for Industry Know-How


Book Description

Hospitality, deeply ingrained in human history, is a multifaceted concept that has evolved over time. At its core, hospitality refers to the friendly reception and treatment of guests or strangers. In the modern context, hospitality extends beyond personal interactions to encompass various industries, with one of the most prominent being the hotel industry. Historical Perspective: The roots of hospitality can be traced back to ancient civilizations where travelers sought shelter and sustenance in local inns or households. Societies around the world have placed cultural significance on welcoming guests, and this practice has continued to evolve throughout the ages.




Hotel Tech 101


Book Description

This immersive manuscript was written for everyone who wants to better understand the complex realm of hospitality technology. It is for any industry professional who aims to become more successful in the hospitality business: owners, operators, students, lecturers, consultants, investors, tech founders, and other employees of technology companies in travel and hospitality, including product managers, sales, marketing, and customer service teams. The goal of this book and the supplemented diagrams is to help you make sense of the digital chaos, aiding industry professionals in gaining a clearer understanding of how our tech ecosystem functions. Here are the key concepts that are addressed in this book: - How to view our industry from a 360-degree perspective and understand key players and stakeholders. This includes an explanation of the industry’s composition, which affects technology adoption (fragmentation, stakeholders, main categories of decision-makers). - How to easily navigate the complex layout of the hotel technology ecosystem. - Integration dependencies and how they affect technology adoption. - All things AI, related to travel and hospitality. This book aims to not just shed light on the subject but align all stakeholders, and ultimately drive innovation in our industry. It will enable hoteliers to understand how to navigate the complex world of hospitality tech and make optimal tech investment decisions. But at the same time, it will assist tech vendors in better understanding our industry, including their relationships with other players in the market, so they can be more efficient in scaling their products. Additionally, this book will play an important role in getting investors on the same page. They’re the ones who ultimately vote with their wallets, directly affecting the evolution of technology in our industry. It’s essential for them to understand how to make investment decisions that will yield optimal results and significantly improve technology adoption rates thus finally dragging our industry by its ears into the 21st century. This publication will help many hospitality companies learn better ways to succeed in the new Hospitality 2.0 environment. Many problems that hospitality businesses face can be overcome with the right knowledge. If you have the knowledge – you have the power to succeed.




HOSPITALITY 2.0: Digital Revolution in the Hotel Industry


Book Description

This book is about the past, present, and future of hospitality. It presents a comprehensive study on the state of the industry by describing the challenges it has been dealing with, major disruptions in the recent years, effects of tech evolution, cloud computing, alternative accommodations and COVID-19, with a glimpse into what the future holds in the next 5-10 years and how we can get there faster and more efficiently. It contains exclusive interviews with industry leaders and technology founders who share their stories about what inspired them to start their companies, how they overcame the challenges presented by the hospitality industry, and how they developed their products into key elements of the hospitality ecosystem. You will also find interviews with companies like Google and AWS where they share their vision on how to move the industry forward through technology and what they are already doing in that area. This book is best suited for: hotel owners and managers, executives of hospitality companies, technology founders, investors, hospitality professors and students as well as anyone else who has an interest in the hospitality industry and shares my passion for its evolution. Regardless of your current experience and knowledge level, you will learn many new things about the industry. At least one ‘Aha!’ moment per chapter is guaranteed.




A Basic Guide to Exporting


Book Description

Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.




Data Smart


Book Description

Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the "data scientist," toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.




Backpacker


Book Description

Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.




Guide for All-Hazard Emergency Operations Planning


Book Description

Meant to aid State & local emergency managers in their efforts to develop & maintain a viable all-hazard emergency operations plan. This guide clarifies the preparedness, response, & short-term recovery planning elements that warrant inclusion in emergency operations plans. It offers the best judgment & recommendations on how to deal with the entire planning process -- from forming a planning team to writing the plan. Specific topics of discussion include: preliminary considerations, the planning process, emergency operations plan format, basic plan content, functional annex content, hazard-unique planning, & linking Federal & State operations.




Exploring Splunk


Book Description

Big data has incredible business value, and Splunk is the best tool for unlocking that value. Exploring Splunk shows you how to pinpoint answers and find patterns obscured by the flood of machinegenerated data. This book uses an engaging, visual presentation style that quickly familiarizes you with how to use Splunk. You'll move from mastering Splunk basics to creatively solving real-world problems, finding the gems hidden in big data.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




DK Eyewitness Travel Guide: New England


Book Description

DK Eyewitness New England will lead you straight to the best attractions this breathtaking region has to offer. Packed with stunning photography, illustrations and detailed maps, discover the American North East state by state, from the river landscapes of Connecticut to the world class culture of revolutionary Boston. The guide provides all the insider tips every visitor needs, whether you are sailing in infamous Newport, exploring museums of the revolution or hiking across the spectacular Appalachian mountains, with comprehensive listings of the best hotels, restaurants, shops and nightlife in each region for all budgets. You'll find floorplans of all the must-see sites including street-by-street maps of major cities and towns plus reliable information about getting around this incredible region. This guide explores the culture, history, wildlife and architecture, not missing dramatic walks, hikes, and scenic routes, as well as guidance on New England coastal cuisine and making the most of this timeless landscape. With all the sights, open forests, extensive coastline and rich history listed town by town, DK Eyewitness New England is your essential companion.