› › How Advertisement Effects The Consumer Behaviour In The Fast Food Industry During The Corona Pandemic In India

How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India

Author : Yash Mandviwala

Publisher : GRIN Verlag

Page : 54 pages

File Size : 46,28 MB

Release : 2021-10-08

Category : Business & Economics

ISBN : 334650865X

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Book Description

Bachelor Thesis from the year 2021 in the subject Sociology - Consumption and Advertising, grade: 8.0, , course: Bachelors of Business Administration, language: English, abstract: This paper aims at providing information about understanding how advertisement effects the fast food industry during COVID-19 in India. One of the world's fastest growing food types is victuals (fast foods). People buy fast food because it's easy to prepare, cheap and heavily promoted. But due to COVID-19 situations, the scenario changed. With the presence of lockdown in all countries because of the spread of the COVID-19 virus, the growth of the fast food industry declines. Restaurants in India are state subjects and during this time, they were having zero income but with a fixed cost. The fear of social proximity will persist post lockdown and initially affects business negatively. In the recent times, the fast food industry has shifted their normal advertisements to special COVID-related advertisements that may or may not drive the emotion of buying the fast food by any means.



Global Perspectives on Social Media Usage Within Governments

Author : Chavadi, Chandan

Publisher : IGI Global

Page : 384 pages

File Size : 25,65 MB

Release : 2023-08-29

Category : Computers

ISBN : 1668474514

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Book Description

Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.



Food Waste Management

Author : Elina Närvänen

Publisher : Springer Nature

Page : 467 pages

File Size : 47,66 MB

Release : 2019-09-03

Category : Business & Economics

ISBN : 3030205614

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Book Description

This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-based overview of the multifaceted problem, it considers environmental, economic, social and ethical factors. Perspectives included in the book address households, consumers, and organizations, and their role in reducing food waste. Rather than focusing upon the reasons for food waste itself, the chapters develop research-based solutions for the problem, providing a much-needed solution-orientated approach that takes multiple perspectives into account. Chapters 1, 2, 12 and 16 of this book are available open access under a CC BY 4.0 license at link.springer.com



The Experience Economy

Author : B. Joseph Pine

Publisher : Harvard Business Press

Page : 276 pages

File Size : 50,75 MB

Release : 1999

Category : Business & Economics

ISBN : 9780875848198

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Book Description

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.



Opportunities and Risks in AI for Business Development

Author : Bahaaeddin Alareeni

Publisher : Springer Nature

Page : 1075 pages

File Size : 27,31 MB

Release : 2024

Category : Artificial intelligence

ISBN : 3031652037

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Book Description

This book presents a groundbreaking exploration into the dynamic synergy between artificial intelligence and business development. Titled "AI Integration for Business Development: Navigating Opportunities, Unleashing Potential, Managing Risks," it serves as an indispensable guide for leaders and visionaries aiming to harness the transformative power of AI. The book introduces a comprehensive journey that unveils the strategic integration of AI into business development strategies. This book shows how to navigate a myriad of opportunities, strategically unleash untapped potential, and adeptly manage risks in the ever-evolving landscape of artificial intelligence. Through meticulous insights, real-world examples, and actionable strategies, readers gain the knowledge to make informed decisions and drive competitive advantage. This book presents not only a roadmap for identifying lucrative opportunities but also a blueprint for unlocking the full potential of AI technologies. Whether you are a seasoned executive, entrepreneur, or decision-maker, this book empowers you to proactively manage risks inherent in AI adoption, ensuring resilience and adaptability in your business model. Discover how to stay ahead in the rapidly changing business landscape, shaping the future of your business development initiatives. This book is your indispensable companion, offering profound insights into AI integration and empowering you to seize the transformative potential of AI. This book is your key to charting a course toward sustained success and innovation in the dynamic world of modern business.



The Path to Net Zero for the Fashion Industry

Author : Simon J. Kew

Publisher : Taylor & Francis

Page : 196 pages

File Size : 38,18 MB

Release : 2023-12-13

Category : Architecture

ISBN : 1003814263

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Book Description

This book uses a quantitative science-based approach to explain where the greenhouse gas (GHG) emissions emitted by the fashion industry are generated and it explores what strategies can be deployed to achieve Net Zero by 2050. With GHG emissions currently predicted to triple by the middle of the century, the fashion industry is far off course to reach Net Zero, as set out in the Paris Agreement. With misinformation and greenwashing representing an ever-growing barrier to potential solutions, the book aims to demystify the source of GHG emissions from the industry, breaking down in detail their origin, while identifying the steps that can be taken when designing and sourcing new products. Detailing the market drivers and trends in fashion consumption, it argues that change should be guided by science-based quantitative principles. Accessibly written with key insights at the end of each chapter, this book will enable the reader to understand the tactics to tackle decarbonisation, and ultimately outline five main strategies that can be deployed by the fashion and textile industries to align with the Paris Agreement. This book serves as a practical guide for designers, buyers and the fashion industry in general to develop and understand approaches and strategies to reduce energy consumption and the resulting GHG emissions to reach Net Zero.





Leveraged Marketing Communications

Author : Taylor & Francis Group

Publisher : Routledge

Page : 240 pages

File Size : 19,43 MB

Release : 2021-05-31

Category :

ISBN : 9780367725464

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Book Description

This comprehensive book features recent works on Leveraged Marketing Communications (LMC)--an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that an entity (e.g., Michael Jordan) can be paired with a brand (e.g., Nike) to evoke associations that ultimately enhance brand awareness and evaluations. The collection of chapters in this book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research. The chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how marketers can best leverage brand alliances; explore ways to maximize the effectiveness of sponsorship, product placement, corporate social responsibility (CSR), and cause-related marketing; and summarize our knowledge of the various forms of LMC. The chapters in this book were originally published in the International Journal of Advertising.



Services Marketing: People, Technology, Strategy (Eighth Edition)

Author : Jochen Wirtz

Publisher : World Scientific Publishing Company

Page : 801 pages

File Size : 17,41 MB

Release : 2016-03-29

Category : Business & Economics

ISBN : 194465903X

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Book Description

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.



Growth Poles of the Global Economy: Emergence, Changes and Future Perspectives

Author : Elena G. Popkova

Publisher : Springer

Page : 1368 pages

File Size : 36,11 MB

Release : 2019-08-03

Category : Technology & Engineering

ISBN : 3030151603

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Book Description

The book presents the best contributions from the international scientific conference “Growth Poles of the Global Economy: Emergence, Changes and Future,” which was organized by the Institute of Scientific Communications (Volgograd, Russia) together with the universities of Kyrgyzstan and various other cities in Russia. The 143 papers selected, focus on spatial and sectorial structures of the modern global economy according to the theory of growth poles. It is intended for representatives of the academic community: university and college staff developing study guides on socio-humanitarian disciplines in connection with the theory of growth poles, researchers, and undergraduates, masters, and postgraduates who are interested in the recent inventions and developments in the field. It is also a valuable resource for expert practitioners managing entrepreneurial structures in the existing and prospective growth poles of the global economy as well as those at international institutes that regulate growth poles. The first part of the book investigates the factors and conditions affecting the emergence of the growth poles of the modern global economy. The second part then discusses transformation processes in the traditional growth poles of the global economy under the influence of the technological progress. The third part examines how social factors affect the formation of new growth poles of the modern global economy. Lastly, the fourth part offers perspectives on the future growth of the global economy on the basis of the digital economy and Industry 4.0.