Author : M. Roll
Publisher : Springer
Page : 356 pages
File Size : 20,50 MB
Release : 2016-02-11
Category : Business & Economics
ISBN : 113735917X
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Author : Myung-Soo Lee
Publisher :
Page : 303 pages
File Size : 40,18 MB
Release : 2018-03-31
Category :
ISBN : 9781980699811
How many of the following names or companies have you heard about? Huawei, DJI, CJ, Innisfree, Chow Tai Fook Jewellery, China Mengniu Dairy, Haier, Filip+Inna, and PT XL Axiata? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes. These Asian companies and brands have marveled global audiences and caused them to look on in awe and surprise. Like many other people, you might be curious how such Asian companies and brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. You may want to learn how they made such great successes so fast, and then apply it into your career and business to control your destiny in the age of the fourth industrial revolution. This book highlights the success stories of the top Asian cases that were chosen as Top 10 winners among a great number of competitive group contestants in a recent competition, the World Asian Case Competition (WACC) 2017. The top selected cases, combined together, feature how Asian companies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These top 10 cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands will reveal invaluable treasures particularly to those who seek a turning point for their businesses or careers. We believe that the stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.
Author : You-il Lee
Publisher : Routledge
Page : 113 pages
File Size : 31,46 MB
Release : 2019-05-01
Category : Business & Economics
ISBN : 135134823X
The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea’s globalization drive from the early 2000s (Kim Dae-jung regime, 1998–2003) to the present period (Park Geun-hye, 2013–2017). The book discusses the role of foreign companies on the sustainability of Korea’s economic growth, the relationship between the chaebol and the MNCs, the evolution of Korea's nation brand, and the role of the state in Korea’s new economic trajectory (globalization) since the 2000s. With data collected from fieldwork, the book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy and would be a very useful reference to other emerging economies experiencing similar globalization paths.
Author :
Publisher :
Page : 1920 pages
File Size : 48,57 MB
Release : 2009
Category : Business
ISBN :
Author : Laura Izumikawa
Publisher : Simon and Schuster
Page : 132 pages
File Size : 19,51 MB
Release : 2017-10-03
Category : Photography
ISBN : 150117407X
From viral Instagram sensation, lifestyle photographer, and mommy blogger Laura Izumikawa comes Naptime with Joey, a ridiculously delightful photo book of her now internet-famous daughter dressed up in various pop culture costumes—a perfect gift for new parents everywhere. Lights, Camera…Nap! Joey Marie wears many hats (or, rather, wigs): she’s dressed up as Inigo Montoya, Britney Spears, Beyoncé, Pikachu, Anna Wintour, Moana, and Barb from Stranger Things. She’s taken trips to Hawaii, baked croissants, and blasted off to the moon as an astronaut (at least, in her dreams). She’s held occupations such as pizza chef, aerobics instructor, and handy-dandy-fixer-upper (figuratively, of course). She’s inspired a parenting blog, been the face of her mom Laura Izumikawa’s Instagram account—and for the first time, she’s taken the leap from the ranks of internet-baby-snoredom to the pages of a book. Naptime with Joey is chockablock full of over a hundred deliciously adorable photos of Joey dressed up as various pop culture characters, movie stars, musicians, vacationers, and holiday-goers, making this the most fun, festive, and downright delightful gift under the sun!
Author : Emily Dickinson
Publisher : National Geographic Books
Page : 190 pages
File Size : 50,17 MB
Release : 2012
Category : Juvenile Nonfiction
ISBN : 1426310099
Full-color photographs accompany two hundred poems about animals.
Author : Philip Kotler
Publisher : World Scientific
Page : 345 pages
File Size : 23,42 MB
Release : 2019-03-15
Category : Business & Economics
ISBN : 9813275480
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Author :
Publisher :
Page : 322 pages
File Size : 25,1 MB
Release : 1995
Category : Asia
ISBN :
Author : Carolyn Marsden
Publisher : Candlewick Press
Page : 116 pages
File Size : 43,32 MB
Release : 2015-05-12
Category : Juvenile Fiction
ISBN : 0763677124
"A quiet, lyrical story that sensitively explores issues of friendship and being true to oneself." — SCHOOL LIBRARY JOURNAL When Mina, a self-professed "girlie-girl," discovers that she excels at track, her friends are as surprised as she is, especially competitive Ruth. Even more surprising is the way running seems to lift Mina up and make her happy. When Coach chooses her to run the fifty-meter against Ruth, Mina is torn. Should she slow down and let Ruth hold on to the spotlight? Or let herself soar? With subtlety and insight, Carolyn Marsden explores the delicate subject of competition between friends.
Author : Dorina Gilmore Young
Publisher : Baker Books
Page : 256 pages
File Size : 15,55 MB
Release : 2020-09-29
Category : Religion
ISBN : 1493428233
As a runner, you want to accomplish your physical goals. But deep down, you long for your training to be a more meaningful experience, engaging your body, mind, soul, and spirit. Walk, Run, Soar is a 52-week devotional and training journal designed for runners who hope to experience God's presence, purpose, and glory in a deeper way as they run. Dorina Gilmore Young, and her triathlete husband, Shawn, will get you moving with a new motivation: improving your spiritual health. Along with weekly devotions to inspire you, Walk, Run, Soar includes · practical running/training tips · training schedules from a running and triathlon coach · advice on how to fuel your body well · reflection questions and action steps · space to journal and record your running progress Whether you are new to running or a longtime runner, Walk, Run, Soar will motivate you to hit your fitness goals while strengthening your faith.
