How Consumers Evaluate the Product and Service Quality
Author : Subir Bandyopadhyay
Publisher :
Page : 34 pages
File Size : 43,45 MB
Release : 1997*
Category : Consumers
ISBN :
The Perception of Quality
Author : George N. Kenyon
Publisher : Springer
Page : 269 pages
File Size : 31,15 MB
Release : 2014-11-25
Category : Technology & Engineering
ISBN : 1447166272
Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Consumers Evaluate Product and Service Quality
Author :
Publisher :
Page : 64 pages
File Size : 40,63 MB
Release : 1986
Category : Consumers
ISBN :
Book Description
Customer Satisfaction Evaluation
Author : Evangelos Grigoroudis
Publisher : Springer Science & Business Media
Page : 319 pages
File Size : 42,54 MB
Release : 2009-11-07
Category : Business & Economics
ISBN : 1441916407
Book Description
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Electronic Commerce
Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 32,66 MB
Release : 2009
Category : Electronic commerce
ISBN : 9781616100292
Book Description
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction
Author : Shahrukh Salman
Publisher : Anchor Academic Publishing
Page : 57 pages
File Size : 49,52 MB
Release : 2017-09-19
Category : Business & Economics
ISBN : 3960676875
Book Description
The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.
Managing Customer Value
Author : Bradley Gale
Publisher : Simon and Schuster
Page : 458 pages
File Size : 30,5 MB
Release : 1994-03-28
Category : Business & Economics
ISBN : 0029110459
Book Description
Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
Consumer Behaviour
Author : Leon Schiffman
Publisher : Pearson Higher Education AU
Page : 729 pages
File Size : 15,13 MB
Release : 2013-10-15
Category : Business & Economics
ISBN : 1486014348
Book Description
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Perceived Quality
Author : Jacob Jacoby
Publisher : Lexington Books
Page : 344 pages
File Size : 11,56 MB
Release : 1985
Category : Business & Economics
ISBN :
Book Description
Satisfaction: A Behavioral Perspective on the Consumer
Author : Richard L. Oliver
Publisher : Routledge
Page : 544 pages
File Size : 48,92 MB
Release : 2014-12-18
Category : Business & Economics
ISBN : 1317460227
Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
