Introduction to Business


Book Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.




Organizational Buying Behavior


Book Description




Introduction to Organizational Behavior


Book Description

Work motivation can be defined as the level of energy, commitment, and creativity that a company's workers bring to their roles. It is a multidimensional construct influenced by intrinsic and extrinsic factors, as well as contextual elements within the workplace. Theories of work motivation provide frameworks through which organizations can understand not only why employees are motivated but how they can enhance motivation levels to achieve organizational goals.







Social Influences on Ethical Behavior in Organizations


Book Description

For too long, organizational scientists have not adequately attended to the problems of unethical behavior in organizations. This collection of essays provides the stimulus needed to help move the study of unethical behavior to center stage in the organizational sciences. It does so by posing provocative questions that not only entail a concern for understanding unethical behavior but that also strike at the very core of how and why organizations function as they do. The book addresses: * the asymmetries in power and influence created by hierarchies that give rise to ethical problems; * the tactics that might reduce the effectiveness of improper influence attempts; and * how the inappropriate use of influence diffuses, for example, through a market.




Introducing Marketing


Book Description

"Integrated Marketing" boxes illustrate how companies apply principles.




Consumer Behavior, Organizational Strategy and Financial Economics


Book Description

This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.




Consumer Behavior


Book Description

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.




The Biological Foundations of Organizational Behavior


Book Description

When biological theories were used to understand behavior in the early 20th century, they were often poorly understood. Ideas about race, ethnicity, and IQ, and notions of social Darwinism, were based on a misunderstanding and an incomplete understanding of genetics and Darwin s theory of evolution by natural selection. Now, however, a biological understanding of social behavior is an integral part of modern science, and increasingly used in the study of behavior in organizations. Yet, compared with other explanatory paradigms in organizational behavior, biological and evolutionary approaches are still relatively rare. "The Biological Foundations of Organizational Behavior" provides accessible insights for scholars and practitioners in management and organizational behavior into what biology can offer their fields. Chapters contain enough background to orient readers who may have little knowledge of biology, and provide substantive contributions to advancing understanding of specific areas of biology and human behavior in organizations. They also show how the addition of biological theory and research to organizational-behavior scholarship will increase its explanatory and predictive power and contribute to its scientific foundations."




Organizational Behavior


Book Description

A true learning tool for students and scholars alike; the third edition of Organizational Behavior: A Management Challenge has been designed to effectively present an overview of the challenges facing managers and employees in today's competitive organizations. The latest research in organizational behavior has been interwoven with real-life cases and practical applications to provide a highly accessible text for advanced undergraduate and MBA students of management and psychology. To reflect the evolving challenges of today's organizations, this text contains expanded coverage of new technologies and global businesses and brings the sophisticated world into the classroom. A new chapter on Inclusion has also been added. New Features: *Research in Action Boxes--contributions from leading researchers in the field. *Focus On--vignettes and boxed items that emphasize technology issues and international issues. *On Your Own--experimental exercises that can be either completed individually or collaboratively. *The Manager's Memo--a unique format for end-of-chapter cases. Real-life management problems presented through a memo. Provides the opportunity for formal written responses, as well as class discussion. *Photos and NEW Artwork-- with captions that tie the relevancy of the graphics to the text concepts. Supplements: *Instructor's Manual *PowerPoint on CD--packaged automatically with the Instructor's Manual *Text Specific Web site: www.organizationalbehavior.ws **Special Copy for 4C mailer** Below the bios: These three leading scholars in their field have written the new Third Edition of Organizational Behavior to include coverage of technology in the workplace and the challenges of a global market. A NEW chapter on Inclusion (chapter 16) has also been added. The latest research in organizational behavior has been interwoven with real-life cases and practical applications to provide a highly accessible text for advanced undergraduate and MBA students of management and psychology. We at LEA invite you to examine our new exciting learning tool for students and scholars alike. Please preview the wonderful new features of Stroh, Northcraft and Neale's new textbook that will help the reader gain the knowledge to succeed in today's changing work environments. Supplements INSTRUCTOR WEB RESOURCE - www.organizationalbehavior.ws Prepared by Christine L. Langlands, this FREE, text-specific website includes the entire Instructor's Resource Manual, all of the PowerPoint slides described below, the Preface and Table of Contents for the textbook, author biographies and ordering information to obtain a copy of the text. This valuable on-line resource is designed to be completely intuitive and enhances both the live contact course and the virtual classroom. To keep pace with the evolving field of Organizational Behavior, the website will be updated by the author team over the life of the text. INSTRUCTOR'S MANUAL Written by Mary C. Freeman-Kerns and Christine L. Langlands, in conjunction with the authors of the textbook, this IM was created in the classroom. This rich resource contains detailed chapter outlines, the answers to the questions in the textbook, and additional case or group exercises for each section of the text. Available directly on the website OR in hardcopy (upon adoption), this IM is a tool that will guide new instructors smoothly through their course. POWERPOINT CD-ROM Containing more than 250 PowerPoint slides, this dual-platform CD-ROM enhances any lecture with interesting and accurate visuals. The CD-ROM will be packaged FREE with the hardcopy Instructor's Manual. Third Edition Features Research in Action Contributions from leading researchers in