Author : T. Moilanen
Publisher : Springer
Page : 212 pages
File Size : 18,54 MB
Release : 2008-12-14
Category : Business & Economics
ISBN : 0230584594
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Author : Bayraktar, Ahmet
Publisher : IGI Global
Page : 393 pages
File Size : 22,69 MB
Release : 2016-07-22
Category : Business & Economics
ISBN : 1522505776
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Author : Bill Baker
Publisher : Destination Branding Book
Page : 196 pages
File Size : 34,86 MB
Release : 2007
Category : Business & Economics
ISBN : 9780979707605
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Author : Florian Kaefer
Publisher : Springer Nature
Page : 276 pages
File Size : 44,15 MB
Release : 2021-03-29
Category : Business & Economics
ISBN : 3030671445
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Author : Simon Anholt
Publisher : Springer
Page : 146 pages
File Size : 23,57 MB
Release : 2006-11-13
Category : Business & Economics
ISBN : 0230627722
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author : Bayraktar, Ahmet
Publisher : IGI Global
Page : 416 pages
File Size : 28,37 MB
Release : 2016-08-15
Category : Business & Economics
ISBN : 1522505806
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author : Nigel Morgan
Publisher : Routledge
Page : 394 pages
File Size : 31,88 MB
Release : 2012-05-23
Category : Business & Economics
ISBN : 1136346627
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author : Nigel Morgan
Publisher : Routledge
Page : 328 pages
File Size : 33,93 MB
Release : 2007-06-07
Category : Business & Economics
ISBN : 1136411097
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Author : K. Dinnie
Publisher : Springer
Page : 267 pages
File Size : 11,41 MB
Release : 2010-12-03
Category : Business & Economics
ISBN : 0230294790
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Author : R. Govers
Publisher : Springer
Page : 429 pages
File Size : 23,95 MB
Release : 2016-01-18
Category : Business & Economics
ISBN : 0230247024
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
