How to Build a Content Machine


Book Description

Like many content creators today, I’ve faced the same problems that plague any industry that’s surging in demand. Losing sleep on projects, taking on too many clients, burning out, you know the drill. There’s a price for success in the content creation industry if you’re doing it all on your own. My name is Vanessa Lau and I’ve spent the past four years learning, tweaking, and refining the perfect system of how you can deliver exceptional thought leadership content sustainability and consistently. This is what I call the content machine.




Content Machine


Book Description

Content Machine outlines a strategy for using content marketing to build a 7-figure business with zero advertising. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.




Powering Content


Book Description

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns




The Content Machine


Book Description

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.




Building Machine Learning Powered Applications


Book Description

Learn the skills necessary to design, build, and deploy applications powered by machine learning (ML). Through the course of this hands-on book, you’ll build an example ML-driven application from initial idea to deployed product. Data scientists, software engineers, and product managers—including experienced practitioners and novices alike—will learn the tools, best practices, and challenges involved in building a real-world ML application step by step. Author Emmanuel Ameisen, an experienced data scientist who led an AI education program, demonstrates practical ML concepts using code snippets, illustrations, screenshots, and interviews with industry leaders. Part I teaches you how to plan an ML application and measure success. Part II explains how to build a working ML model. Part III demonstrates ways to improve the model until it fulfills your original vision. Part IV covers deployment and monitoring strategies. This book will help you: Define your product goal and set up a machine learning problem Build your first end-to-end pipeline quickly and acquire an initial dataset Train and evaluate your ML models and address performance bottlenecks Deploy and monitor your models in a production environment




The Lead Machine


Book Description

Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.




Powering Content


Book Description

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns




The Remodeler Marketing Blueprint


Book Description

The way people shop and buy has evolved . . . has your marketing strategy? The way people shop and buy remodeling services has evolved. Has your marketing strategy kept up? In today’s modern, data-driven world dominated by social media, the most successful and profitable companies understand that great marketing is more than just ads. It’s about content that will attract and retain clients. In The Remodeler Marketing Blueprint, inbound marketing expert Spencer Powell shows that it is possible to create an education-driven marketing strategy that your clients and target audience will actually enjoy. In this foundational guide for remodeling and custom building companies, Spencer shares his expertise to help builders, remodelers, and contractors harness the most powerful tool you have—the internet—to generate leads and close more sales by using the power of your companies’ website to increase valuable web traffic. Easy-to-follow explanations and guided templates provide vital information on harnessing search engine optimization, gaining traction on social media, creating a repeatable and profitable system, and growing your brand. With educational, tactical, and entertaining tools, you will learn how to stop creating ads and instead create content that will transform the way you and your clients think about your marketing. This is the blueprint to drive your business into the future.




Content That Converts


Book Description

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.This book provides that system - a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.In Content That Converts, you'll learn:- How to get clear on your audience, offers and messaging (and why those three elements are so important)- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result"Laura is a content machine that pumps out excellence onto paper."Jeff Root, SellTermLife and #1 Amazon Bestseller"Using your strategies, we're getting more sales and people are much more engaged. Good work!"Scott Desgrosseilliers, Wicked Reports"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world




Entrepreneur to Author


Book Description

Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now. In Entrepreneur to Author, you’ll learn: The secret to a book strategy that’s in lock-step with your business strategy How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book Using analytical, business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out. If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.