How To Get Sponsored (Brand Deals, Free Products & More)


Book Description

In this book we'll discuss your value as a content creator and why you don't need millions or even hundreds of thousands of followers to participate in brand deals. Whether you're looking to bring in side income, get free products for your hobby or travel around for no cost, this book will give you actual working tips and tricks to make it happen. This book is no-frills. I could have made it hundreds of pages long but that's a waste of both of our time. This book is a valuable resource you can easily flip back through to reference specific lines and sections that you can apply on a daily basis.My goal is for you to be able to consume this book fairly quickly and begin using it for your own brand. It doesn't matter what your current combined following number is at because this book applies to everyone. If you're a creator with a substantial following on multiple platforms but haven't had luck with brand deals, there are many lessons included that will change the way you operate and ultimately result in more success. If you're just getting started, you'll learn easy ways to start making money and getting free products while also building a portfolio for future brand deals.With all of that covered, I invite you to begin your journey through the world of sponsorships and all that comes with it.




Consumer Behavior in Action


Book Description

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.




The Age of Influence


Book Description

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.




Millennial Influence: Excelling in Life and Leading Our Generation


Book Description

Here is a complete blueprint for managing and leading the millennial generation. As we continue to take over the workforce, leaders should begin to understand what makes millennials tick and why we are so different than any other generation to come before and after. Why are millennials called lazy or entitled? What motivated millennials? How has social media transformed our way of thinking? Millennial Influence covers all of the questions and more while offering the reader some history and actionable strategies to enable them to understand better and guide millennials. For millennials looking to increase their influence, there is information on how millennial can better communicate, relate, and interact with other generations to increase work productivity. Millennial Influence is an excellent book for a light Sunday or lunch break read. "As the first book in this series, my focus was on providing insight that both millennials and other generations could use, today," says D'Vaughn Bell. He explains how his motivation for the book stems from "not spending a minute in college" and his thirst for entrepreneurship. "Entrepreneurship grants us more failures than any job ever will. This ideology is why entrepreneurs make for better business coaches and consultants. I want my book to inspire anyone looking to start a business or exceed on the corporate ladder. I may not have the experience of working directly 'for' but have worked directly 'with' many companies of all sizes." Aside from being the first generation of digital influencers, millennials are tech-savvy, constructive feedback thirsty little machines. Once business leaders and managers can grasp this concept, they can craft dominating workforces of a success-driven generation. There's a common misconception that millennials are lazy. "We're not lazy, we're just more aware of what is possible and aren't settling for social security, pension, 401K, a wide, dog, and a white picket fence." Grab your digital copy of Millennial Influence and leverage a proven way to manage, lead, and work with the different generations in the workplace.




Electronic Word of Mouth as a Promotional Technique


Book Description

Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites. This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters. This book was originally published as a special issue of the International Journal of Advertising.




Advanced Introduction to Advertising


Book Description

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?




Creating Powerful Brands


Book Description

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.




The 90 Day Brand Plan


Book Description

Become a known name and authority in your field to unlock infinite money-making opportunities In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services. Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing. You’ll also find: Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes.




Maximize Your Social


Book Description

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.




Marketing to Millennials For Dummies


Book Description

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!