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How to help enterprises going mobile: Investigation on influences and requirements of business apps within Enterprise Mobility

Author : Michael Mordhorst

Publisher : Anchor Academic Publishing (aap_verlag)

Page : 104 pages

File Size : 10,38 MB

Release : 2014-02-01

Category : Business & Economics

ISBN : 3954896958

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Book Description

The study at hand is about current and future requirements and influences of business apps within Enterprise Mobility. The main objective is to provide recommendations for an IT consultancy, who needs a strategy to approach mobility market best. The recommendations include a service portfolio as well as an approach based on results of the investigation. The investigation has been conducted via interviews and focused on current and potential business apps user of different industries, job levels and company sizes. The questions contained topics from four dimensions: economic, technical, process and social. These perspectives structure the whole study so to say not only the investigation, but also literature review and analysis.Based on the conclusion of the investigation the recommendation suggests a service portfolio with three building blocks: Readiness Check, Transition Management and Advanced Mobility.



Electronic Commerce

Author : Efraim Turban

Publisher : Springer

Page : 818 pages

File Size : 12,33 MB

Release : 2015-01-29

Category : Business & Economics

ISBN : 3319100912

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Book Description

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.



Investigation Into Current and Future Requirements and Influences of Mobile Business Applications Within Enterprise Mobility

Author : Michael Mordhorst

Publisher :

Page : 110 pages

File Size : 14,51 MB

Release : 2013-11

Category :

ISBN : 9783656538417

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Book Description

Master's Thesis from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,8, Henley Business School University of Reading, language: English, abstract: The thesis at hand is about current and future requirements and influences of business apps within Enterprise Mobility. The main objective is to provide recommendations for Trigon Consulting, a German IT consultancy, who needs a strategy to approach mobility market best. The recommendations include a service portfolio as well as an approach based on results of the investigation. The investigation has been conducted via interviews and focused on current and potential business apps user of different industries, job levels and company sizes. The questions contained topics from four dimensions: economic, technical, process and social. These perspectives structure the whole thesis so to say not only the investigation, but also literature review and analysis. Based on the conclusion of the investigation the recommendation suggests a service portfolio with three building blocks: Readiness Check, Transition Management and Advanced Mobility. The Readiness Check is based on the conclusion that companies need the right mobile strategy which supports the overall business goals and creates real business value. In addition most of the companies are not familiar with mobility and need therefore help to introduce a sufficient and reliable mobility environment within limited investment effort. For these reasons the Readiness Check is a consecutive offering with three services. The Enterprise Mobility Strategy service helps companies aligning their mobility strategy to the overall business strategy. The Use Case service is important to find, evaluate and prioritise appropriate scenarios for the usage of business apps. Along the Transition Approach service Trigon should be able to give advice how a company will be transformed into a mobilised enterprise. After the analysis part, the Transition Management proposal s



Mobile Strategies for Business

Author : Rob Tiffany

Publisher :

Page : 126 pages

File Size : 47,12 MB

Release : 2016-01-17

Category :

ISBN : 9780692624869

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Book Description

The mobile tidal wave has permanently transformed the consumer world and now it's washing up on the shores of the enterprise. This drives the need to mobilize existing applications, modernize infrastructures, build new apps for employees and customers, and bring order to your environment via enterprise mobility management. Mobile Strategies for Business guides you through this transformation and drives positive outcomes including reducing expenses, improving employee productivity, increasing revenue, boosting user engagement and reducing risk. Based on the top 50 most important enterprise mobility concepts spanning four major topic areas, Mobile Strategies for Business is the first book to clearly explain how to digitally transform your business through a simple, step-by-step process. You'll learn how to address the following organizational challenges: How to transform IT infrastructures that are wholly unprepared to deliver on the promise of Mobile and IoT for employees and customers. Learn how to enhance performance, scalability, bandwidth and security to support today's mobile and cloud workloads. How to reconcile the convergence of the Bring Your Own Device (BYOD) phenomenon and the need to keep corporate data secure. Learn how to support the flexible work styles of your mobile employees while keeping everything safe. How to migrate the millions of out-of-date, insecure and unsupported desktop and Web 1.0 apps that currently run global business to run on modern mobile platforms. Learn how to unchain your line of business apps and web sites from the desktop and move them to the mobile devices your employees actually use. How to rapidly build mobile enterprise apps that run on any platform and work with data from any backend system. Learn how to mobile-enable your existing systems and data to empower your mobile employees and reach out to your mobile customers. Mobile Strategies for Business is a project plan and an implementation guide allowing your organization to digitally transform so it can ride the mobile wave to employee and customer success. Along the way, it builds a future-looking foundation that prepares your organization for successive technology tidal waves that will impact your business, workforce and customers. Reviews "A technically rich and highly practical guide for executives driving digital initiatives and mobile technology strategies in their firms." Nicholas McQuire, Vice President, Enterprise Research CCS Insight "Tiffany's book moves beyond the buzzwords to deliver what you need to know about digital enabling your business with mobile." Maribel Lopez, Principal Analyst & Founder, Lopez Research "For enterprises that view mobility as the primary driver of productivity and modernization, Rob's book lays out the steps to complete the journey." Young Kim, Vice President, Samsung "This book delivers real world insight from a person who has lived through the challenges that moving to a mobile work style brings to any organization." Jack Gold, President and Principal Analyst, J. Gold Associates "Rob Tiffany showcases the top strategies for businesses to truly enable mobile technology within their corporate environment." Stephanie Atkinson, CEO, Compass Intelligence "Rob Tiffany has written a unique and honest book about the complexities every organization encounters as they go mobile." Eric Klein, Director, VDC Research "Succinct and comprehensive, Mobile Strategies for Business is an essential guide for enterprises aspiring to effectively enter the age of mobility." Godfrey Chua, Principal Analyst, Machina Research "A book written by an author with real-world, frontline experience providing specific strategy advice, plus detailed instructions on how to deliver on it." Kevin Benedict, Senior Analyst, Cognizant



Encyclopedia of Mobile Computing and Commerce

Author : David Taniar

Publisher : IGI Global

Page : 586 pages

File Size : 30,98 MB

Release : 2007

Category : Business & Economics

ISBN :

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Book Description

The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.



Enterprise Mobility Suite Managing BYOD and Company-Owned Devices

Author : Yuri Diogenes

Publisher : Microsoft Press

Page : 373 pages

File Size : 24,8 MB

Release : 2015-03-13

Category : Computers

ISBN : 0735698430

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Book Description

Manage all the mobile devices your workforce relies on Learn how to use Microsoft’s breakthrough Enterprise Mobility Suite to help securely manage all your BYOD and company-owned mobile devices: Windows, iOS, and Android. Two of the leading mobile device management experts at Microsoft show you how to systematically help protect employee privacy and corporate assets without compromising productivity. You’ll find best practices, step-by-step guidance, and real-world scenarios for every stage of planning, design, deployment, and administration. Empower your mobile users while improving security and controlling costs Master proven best practices for centrally managing smartphones and tablets Plan mobile strategies that encompass users, devices, apps, and data Overcome BYOD’s unique challenges, constraints, and compliance issues Provide common “hybrid” user identities and a seamless experience across all resources: on-premises, datacenter, and cloud Simplify and improve device enrollment, monitoring, and troubleshooting Help safeguard both corporate and personal information



Mobile Search Behaviors

Author : Dan Wu

Publisher : Springer Nature

Page : 159 pages

File Size : 18,52 MB

Release : 2022-05-31

Category : Computers

ISBN : 3031023153

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Book Description

With the rapid development of mobile Internet and smart personal devices in recent years, mobile search has gradually emerged as a key method with which users seek online information. In addition, cross-device search also has been regarded recently as an important research topic. As more mobile applications (APPs) integrate search functions, a user's mobile search behavior on different APPs becomes more significant. This book provides a systematic review of current mobile search analysis and studies user mobile search behavior from several perspectives, including mobile search context, APP usage, and different devices. Two different user experiments to collect user behavior data were conducted. Then, through the data from user mobile phone usage logs in natural settings, we analyze the mobile search strategies employed and offer a context-based mobile search task collection, which then can be used to evaluate the mobile search engine. In addition, we combine mobile search with APP usage to give more in-depth analysis, such as APP transition in mobile search and follow-up actions triggered by mobile search. The study, combining the mobile search with APP usage, can contribute to the interaction design of APPs, such as the search recommendation and APP recommendation. Addressing the phenomenon of users owning more smart devices today than ever before, we focus on user cross device search behavior. We model the information preparation behavior and information resumption behavior in cross-device search and evaluate the search performance in cross-device search. Research on mobile search behaviors across different devices can help to understand online user information behavior comprehensively and help users resume their search tasks on different devices.



Dataquest

Author :

Publisher :

Page : 920 pages

File Size : 45,93 MB

Release : 2005

Category : Computer industry

ISBN :

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Book Description



Enterprise Mobility

Author :

Publisher :

Page : pages

File Size : 28,88 MB

Release : 2011

Category :

ISBN : 9780986683329

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Digital and Social Media Marketing

Author : Nripendra P. Rana

Publisher : Springer Nature

Page : 337 pages

File Size : 12,4 MB

Release : 2019-11-11

Category : Business & Economics

ISBN : 3030243745

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Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.