How to REALLY use LinkedIn


Book Description




120 Ways To Achieve Your Purpose With LinkedIn


Book Description

‘120 Ways To Achieve Your Purpose With LinkedIn: Tried And True Tips And Techniques’ is for: defining and achieving your purpose managing your LinkedIn Profile, Company Page and Group exploring LinkedIn features including Newsfeed, Pulse, Apps job search, career development, business and social enterprise measuring and improving your performance statistics, backups, solving issues, taking action and achieving results It includes information for: students, job seekers and career changers freelancers, entrepreneurs and business owners advisers, consultants and thought leaders community groups and professional associations schools, colleges and universities anyone who wants to leverage their skills, knowledge and networks This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future. Get started and take action now! **Special free bonus offers at https://120ways.com/members Chapter Outline Preface Introduction 1. It’s All About Purpose 1.1 Take Action To Achieve Your Purpose 1.2 Prepare Your Own Action Plan 1.3 Selecting Your Purpose – Based On Your Values 1.4 Learn The Skills To Achieve Your Purpose 1.5 Aim For 80% Rather Than 100% 1.6 Define Your Boundaries On Your Terms 2. Pre Work Starting Points 2.1 Select The Initial Purposes You Would Like To Achieve 2.2 Select Your Primary Keywords 2.3 Select Your Secondary Keywords 2.4 Prepare For The Process 2.5 Allocate Some Time To Achieve Your Purpose 2.6 Collect Some Baseline Statistics And Backup Your Data 2.7 Overcome Your LinkedIn Hang-ups 2.8 Improve Your Digital Literacy 2.9 Familiarize Yourself With The Functions Of LinkedIn 2.10 The Dangers Of Using LinkedIn Incorrectly 3. Creating And Updating Your LinkedIn Profile 3.1 Do This Before Updating Your LinkedIn Profile 3.2 Essential Edit For Every LinkedIn Profile 3.3 The Computer Experience – Attracting Viewers 3.4 The User Experience – Convince Viewers 3.5 LinkedIn Strategy And Tactics – Convert For Results 4. Performance Power Tools 4.1 Post On LinkedIn 4.2 Join Relevant Groups On LinkedIn 4.3 Follow Relevant Companies On LinkedIn 4.4 Maximize Your Education 4.5 Select Your Influencers (Following) 4.6 Select Your Channels (Following) 4.7 Select Your News Publishers 4.8 Decide How To Respond To Your News Feed 4.9 Create A Schedule For Endorsing Skills Of Connections 4.10 Select A Recommendations Strategy 4.11 Select A Connections Strategy 4.12 Decide What You Will Do On A Regular Basis 5. Job Search Strategies 5.1 Select A Range Of Concurrent Strategies 5.2 Do Your Research 5.3 Find Suitable Mentors Through LinkedIn 5.4 Reach Out To Your Network 5.5 Apply For Jobs Listed On LinkedIn 5.6 View The Career Sections Of Selected Companies 5.7 Connect With Recruiters 5.8 Connect With Professional Association Members 5.9 Tailor Your Photo, Headline And Summary 5.10 Understand Job Search Algorithms 5.11 Prepare For Job Interviews 5.12 The Key To Job Search Success 6. Career Development 6.1 Identifying Choices And Making Decisions 6.2 Understanding The Local Market 6.3 Overcoming Barriers To Entry 6.4 Massaging The Message 6.5 Add Some Flair To Your LinkedIn Profile 6.6 Changing Your Purpose, Job or Enterprise Direction 7. Recruitment And Human Resources Practices 7.1 Perceived LinkedIn Risks To Enterprises 7.2 How To Interpret LinkedIn Profiles 7.3 How To Find Quality Candidates Via Advanced Search 7.4 Posting Job Ads On LinkedIn 7.5 Preparing For Job Interviews 7.6 Inducting New Employees 7.7 LinkedIn For Leaders, Managers And Employees 7.8 LinkedIn For Leaving Employees 7.9 LinkedIn For Former Employees 8. Business and Social Enterprise 8.1 Establishing Quality Enterprise Real Estate On LinkedIn 8.2 Building Your Enterprise Digital Asset 8.3 Enterprise Updates Via Your LinkedIn Company Profile 8.4 Create A Style Guide For Your Company Updates 8.5 Options For Your LinkedIn Social Media Policy 8.6 Effective Strategies For Your LinkedIn Group 8.7 Messages From The CEO and Management 8.8 Getting Sales Via LinkedIn 8.9 Follow Up Techniques For Success 8.10 Measuring Your Return On Investment 8.11 Choose Your Overall Enterprise LinkedIn Strategy 9. Generational Tips For LinkedIn Profiles For Individuals 9.1 Students In Secondary Or Tertiary Education 9.2 Early Career 9.3 Mid-Career 9.4 Career Changers 9.5 Late Career 9.6 Retirement 10. Schools, Colleges And Universities 10.1 Applying For A University Profile 10.2 Benefits Of A University Profile 10.3 Tools For Higher Education Professionals 10.4 Tools For University Students 10.5 Add To Profile Qualification Or Certification Button 11. International Purposes 12. Personal Branding And Reputation Management 12.1 Personal Branding Tips 12.2 Reputation Management Tips 12.3 Networks You Need In Your Life 13. Research 13.1 Searching For People 13.2 Saving Your Searches 13.3 Taking Action From Your Searches 14. Referrals 14.1 Referral Marketing 14.2 Referral Sharing 14.3 Referral Automation 15. Relationships 15.1 Building And Developing Relationships 15.2 Changing And Challenging Relationships 15.3 Relationships That Have Ended 16. Achieving Your Goals 16.1 Top 20 Tips And Techniques 16.2 Your Minimum Targets 16.3 Questions And Answers 17. LinkedIn Special Features 17.1 LinkedIn Information 17.2 LinkedIn Products 17.3 LinkedIn Resources 17.4 LinkedIn Apps 17.5 LinkedIn Tools 17.6 LinkedIn Indexes 18. Future Of LinkedIn 19. Full List Of 120 Actions 20. Bonuses Appendix 1 – List of Career Development Enterprises Index




Linked


Book Description

A definitive guide to maximizing LinkedIn and navigating the changing hiring landscape. Written by hiring gurus Omar Garriott and Jeremy Schifeling, both former LinkedIn marketing heads with invaluable insider perspective the book lays out a five-step job search framework, tying each to discrete actions on LinkedIn.




The Ultimate LinkedIn Sales Guide


Book Description

Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.




The New Rules of Work


Book Description

"In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--




Social Media at Work


Book Description

The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others




The 2-Hour Job Search


Book Description

A job-search manual that gives career seekers a systematic, tech-savvy formula to efficiently and effectively target potential employers and secure the essential first interview. The 2-Hour Job Search shows job-seekers how to work smarter (and faster) to secure first interviews. Through a prescriptive approach, Dalton explains how to wade through the Internet’s sea of information and create a job-search system that relies on mainstream technology such as Excel, Google, LinkedIn, and alumni databases to create a list of target employers, contact them, and then secure an interview—with only two hours of effort. Avoiding vague tips like “leverage your contacts,” Dalton tells job-hunters exactly what to do and how to do it. This empowering book focuses on the critical middle phase of the job search and helps readers bring organization to what is all too often an ineffectual and frustrating process.




Licensing Ideas Using LinkedIn


Book Description

Do you have great ideas, but don't know how to get them to the right people at open innovation companies so you can license you inventions? Start using LinkedIn(R), the professional networking platform with nearly 700 million members, but you have to use it the right way. LinkedIn(R) has fundamentally changed the game for inventors, product developers, entrepreneurs, and anyone with an idea. Now creative people can identify, research, and get in touch with the right employees at the right companies within a matter of seconds, anytime and anywhere, day or night. Never waste your time hunting down a marketing manager's phone number again! In fact, by using LinkedIn(R), you can license your idea for a new product without making a single cold call. But, there's a right way and a wrong way to use this unbelievably powerful tool. This book will teach you how to present yourself as the kind of professional open innovation companies want to work with, and not an amateur. Let Stephen Key, the world's leading expert on licensing inventions, and LinkedIn(R) licensing expert Benjamin Harrison, creator of SmartPitch, show you how to take advantage of this uniquely awesome opportunity. What you will learn... - How to Use LinkedIn(R) to find companies looking for product ideas - How to Build your network of inventing industry leaders. - How to Pitch your product professionally. - How to Answer questions from potential licensees. - How to Work towards a licensing agreement. - How to Reach out to potential licensees anytime and anywhere! Also included: - 15 Pitching Scripts - Non-Disclosure Agreements - - Licensing agreement - Sell sheet examples - About the authors Stephen Key is a lifelong entrepreneur and a 2018-2019 American Association for the Advancement of Science-Lemelson Invention Ambassador. Stephen achieved repeat success as an independent product developer, including licensing over 20 products and winning 15 industry awards. He is the inventor on over 20 patents. Read his articles online for Forbes, Inc., and Entrepreneur and watch him on inventRightTV. Benjamin Harrison is a lifelong entrepreneur and product developer who has worked with some of the top musicians in the world. He has been featured in publications ranging from No Treble and Vintage Guitar Magazine to Entrepreneur and Inc. His SmartPitch program has helped hundreds of product developers successfully get their ideas into companies of all sizes using methods he invented and perfected.




Linkedin Riches


Book Description

What if there was a lead generation strategy or platform available online where you could literally wake up each morning to an inbox overflowing with fresh, hot leads? What if around the clock you had a system that brought you qualified prospects looking to buy exactly the type of product or service you were offering? What if all of that happened without you having to leave your desk? What if this system, this new way of generating leads, freed you up to do the things you loved because it took less time, less expense and less effort than everything else you've ever tried? If you're interested in having that vision become a reality, then you need to read this book! Because I'm going to show you EXACTLY how I made more than $135,000 in just 90 days using LinkedIn. I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I'll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn't matter what your experience level is when it comes to LinkedIn - literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You'll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry. - How to instantly locate your ideal prospects on LinkedIn no matter what industry you're in. - How to engage your ideal prospects on LinkedIn by creating instant likability and trust. - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine. - How to move new LinkedIn connections from prospects to paying customers as quickly as possible.




Payforward Networking


Book Description

Without an effective network it is much harder to get a job, find business, influence people and much more. Most people are aware of this, but are not so sure how to go about building, maintaining and using a network. "Payforward Networking" is for these people. Based on the networking workshops taught for many years by communication consultant Andrew Hennigan in business schools and companies, it presents a simple, methodical approach to networking that is both effective and easy to master. At the same time it is also built on ethical "white hat" methods that will not make you feel uncomfortable or manipulative. The book covers the basics of networking in real-life and online, the essentials of online reputation management, the impact of culture on networking, strategic networking and much more.