How to Sell a Lobster


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Lobster on a Cheese Plate


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How to build a successful marketing machine for your service business. Written by a 20 year marketing veteran who shares real-life examples and clearly illuminates a path for creating marketing and lead generation strategies that work.




Lobster at Home


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More than five years in preparation, Lobster at Home will teach anyone, from the most inexperienced novice to the seasoned professional, to master the art of cooking lobster.




Capturing the Commons


Book Description

One of the most pressing concerns of environmentalists and policy makers is the overexploitation of natural resources. Efforts to regulate such resources are too often undermined by the people whose livelihoods depend on their use. One of the great challenges for wildlife managers in the twenty-first century is learning to create the conditions under which people will erect effective and workable rules to conserve those resources. James M. Acheson, author of the best-selling Lobster Gangs of Maine (the seminal work on the culture and economics of lobster fishing), here turns his attention to the management of the lobster industry. In this illuminating new book, he shows that resource degradation is not inevitable. Indeed, the Maine lobster fishery is one of the most successful fisheries in the world. Catches have been stable since World War II, and record highs have been achieved since the late 1980s. According to Acheson, these high catches are due, in part, to the institutions generated by the lobster-fishing industry to control fishing practices. These rules are effective. Rational choice theory frames Acheson's down-to-earth study. Rational choice theorists believe that the overexploitation of marine resources stems from their common-pool nature, which results in collective action problems. In fisheries, what is rational for the individual fishermen can lead to disaster for the society. The progressive Maine lobster industry, lobster fishermen, and local groups have solved a series of such problems by creating three different sets of regulations: informal territorial rules; rules to control the number of traps; and formal conservation legislation. In recent years, the industry has successfully influenced new regulations at the federal level and has developed a strong co-management system with the Maine government. The process of developing these rules has been quite acrimonious; factions of fishermen have disagreed over lobster rules designed to give commercial advantage to one group or another. Although fishermen and scientists have come to share a conservation ethic, they often disagree over how to best conserve the lobster and even the quality of science. The importance of Capturing the Commons is twofold: it provides a case study of the management of one highly successful fishery, which can serve as a management model for policy makers, politicians, and local communities; and it adds to the body of theory concerning the conditions under which people will and will not devise institutions to manage natural resources.




Cousins Maine Lobster


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"From the co-founders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity"--Amazon.com.




Grow Like a Lobster


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If you've ever had a coffee anywhere in the world, chances are Josh and his team had something to do with it. How did the unexpected metaphor of the lobster make this extraordinary business growth happen? Over fifteen years, Josh Dick transformed a small family business into a global market leader in the coffee industry with customers in over 70 countries and distribution facilities on three continents. In the process, sales grew more than 25 times while earnings multiplied over 275 times. After the sale of the business, Josh moved to Florence, Italy, where he now lives with his wife and three daughters. In Grow Like a Lobster, Josh shares his insights with leaders seeking to create their own dream jobs. He provides a guidebook for steering any organization through the growth and molting phases we all encounter when working to create extraordinary results.




How to Eat a Lobster


Book Description

Learn the answers to modern food and etiquette questions with this beautifully illustrated guide for curious foodies everywhere For adventurous foodies everywhere, How to Eat a Lobster is the perfect handbook for handling every tricky dining situation you can imagine (and a few you can’t) with grace, style, and minimal splatter. With easy-to-follow instructions and helpful illustrations, you’ll learn the answers to 50 food-related questions you’ve been afraid to ask. (What do you do when crawfish arrive? Twist and snap off the head. Peel the tail and pull out the meat. Then suck the juices from the head. Seriously: you’re supposed to!) Topics include: • How to Eat Crawfish • How to Eat Raw Oysters • How to Eat Escargots • How to Open a Coconut • How to Slice a Mango • How to Use Chopsticks • How to Hold a Wineglass • How to Use Bread as a Utensil • How to Eat Sushi • How to Recover from a Tongue Burn • And more! Equal parts cheat sheet and cheerleader, How to Eat a Lobster not only shows you how to open a coconut—it shows you that you can!




Lobster


Book Description

Other than that it tastes delicious with butter, what do you know about the knobbily-armoured, scarlet creature staring back at you from your fancy dinner plate? Food writer Elisabeth Townsend here charts the global rise of the lobster as delicacy. Part of the Edible Series, Lobster: A Global History explores the use and consumption of the lobster from poor man’s staple to cultural icon. From coastal fishing in the Middle Ages to the Industrial Revolution and modern times, Townsend describes the social history of the consumption of lobsters around the world. As well, the book includes beautiful images of rarely seen lobsters and both old and contemporary lobster recipes. Whether you want to liberate lobsters from their supermarket tanks or crack open their claws, this is an essential read, describing the human connection to the lobster from his ocean home to the dinner table.




Last Night at the Lobster


Book Description

The Red Lobster chain restaurant perched in the far corner of a run-down American mall hasn't been making its numbers and headquarters has pulled the plug. But manager Manny DeLeon still needs to navigate a tricky last shift with a near-mutinous staff and the final onslaught of hungry retirees, lunatics and office parties. All the while, he's wondering how to handle the waitress he's still in love with, what to do about his pregnant girlfriend and where to find the Christmas present that will make everything better. Stewart O'Nan has been called 'the bard of the working class', and Last Night at the Lobster is a masterclass of precision and empathy.




The Maine Lobster Book


Book Description

Everyone loves lobster - especially Maine lobster. This fun, fact filled book brings the reader on the lobster's journey from ocean floor to plate, stopping along the way to get to know the people and places of Maine's iconic industry.