Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show


Book Description

Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.




Community Radio Toolkit


Book Description




The Radio Station


Book Description

The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.




Ham Radio For Dummies


Book Description

Respond to the call of ham radio Despite its old-school reputation, amateur radio is on the rise, and the airwaves are busier than ever. That’s no surprise: being a ham is a lot of fun, providing an independent way to keep in touch with friends, family, and new acquaintances around the world—and even beyond with its ability to connect with the International Space Station! Hams are also good in a crisis, keeping communications alive and crackling during extreme weather events and loss of communications until regular systems like cell phones and the internet are restored. Additionally, it’s enjoyable for good, old-fashioned tech geek reasons—fiddling with circuits and bouncing signals off the ionosphere just happens to give a lot of us a buzz! If one or more of these benefits is of interest to you, then good news: the new edition of Ham Radio For Dummies covers them all! In his signature friendly style, longtime ham Ward Silver (Call Sign NØAX)—contributing editor with the American Radio Relay League—patches you in on everything from getting the right equipment and building your station (it doesn’t have to be expensive) to the intricacies of Morse code and Ohm’s law. In addition, he coaches you on how to prepare for the FCC-mandated licensing exam and tunes you up for ultimate glory in the ham radio hall of fame as a Radiosport competitor! With this book, you’ll learn to: Set up and organize your station Communicate with people around the world Prep for and pass the FCC exam Tune into the latest tech, such as digital mode operating Whether you’re looking to join a public service club or want the latest tips on the cutting edge of ham technology, this is the perfect reference for newbies and experts alike—and will keep you happily hamming it up for years!




Beyond Powerful Radio


Book Description

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/




How to Start A Record Label: A Step by Step Guide


Book Description

Dear Soon-to-be Record Label Entrepreneur, If you want to start your own record label but thinks it’s confusing and difficult and looking for someone who can actually help you, then you’ve come to the right place. Here you’ll find out exactly how you can start an indie record label in any genres of music including country music, reggae, rock, hip hop and rap music. Introducing…How To Start A Record Label! I’m a retired Record Executive turned Music Business consultant with 20 years of Entertainment lawyer experience from New York City. I’ve penned down everything there is about starting a record label into this over 100 pages e-book. It will take you by the hand and guides you step by step through what’s involved in starting an independent record label of your own and will help you to become a BIG FISH of the record label business. I’ve written this e-book in a simple and easy to understand language with vital advice, helpful tips and proven techniques that show you exactly what you need to become the next Artista Records or even Universal Record Label and market yourself as a top-notch record label executive! Unlike other e-books, this e-book is guaranteed to get you started and help you succeed in record label business. This ultimate record label guide will provide information and advice on everything you should know to start your own record company and run it successfully. It will show you how to start your own record label business, retaining lawyers and accountants, what to include in your business plan, how to construct budgets, what to look for in an artist and how to sign one, the ins and outs of artist contracts, what to seek in a distributor, and how to develop a marketing plan that can market your music effectively. Let’s Have A ‘Sneak-Peak’ Into This Ultimate Record Label Guide… This comprehensive record label guide is your road map to success and offers information on the following: *Everything there is to know about owning a record label such as what you know before starting and exactly where to start from! *Step by step instructions on legally establishing your record label! *Comprehensive discussion on the most important aspects of your record label and its type! *Estimation of required start-up cost, advice on where to find the investors and more! *Tips and advice on establishing your record label business! *Details on different aspects of releasing CDs including the technical aspect of making CDs! *Helpful tips and advice on making money and spreading word-of-mouth for your music! *Various proven ways of publicity that will push your artist, and your label, right into the center of attention! *Everything about radio stations, from how they run to who works there! *A complete guide to forming a radio promotion plan! *Importance of promotional tours for grabbing media attention and expose your artist to new fans! *Complete list of the pros and cons of being small in a very big business! *Explanation of a distributor and the importance of distribution for your record label business! *Things to look for in order to finding the right distributor for your label! *Details of how it all works with the distributors! *Guidance on paying royalties and negotiating artists’ royalties! Know what you need to consider when calculating royalties! *Guidance about various aspects of wheeling and dealing your business such as contracts, deals, letters and other massive amounts of paperwork! *Guidance on some other major business aspects! *Bonus information that will help you with the details of your record label business, such as CD pressers, radio stations, and how to write great promotional pieces! Imagine What You’ll Be Up To After Reading This Amazing Guide… You’ll be one of the few lucky people who actually live their dreams! You’ll fire your boss, quit your job and leave the boring life of the 9 to 5




Radio Production


Book Description

Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission. The sixth edition includes: Updated material on new digital recording methods, and the development of outside broadcast techniques, including Smartphone use. The use of social media as news sources, and an expansion of the station’s presence. Global government regulation and journalistic codes of practice. Comprehensive advice on interviewing, phone-ins, news, radio drama, music, and scheduling. This edition is further enhanced by a companion website, featuring examples, exercises, and resources: www.focalpress.com/cw/mcleish.




Sex and Broadcasting


Book Description

Eccentric and humorous cult classic, both a practical guide to starting a listener-supported community radio station and a passionate defense of noncommercial broadcasting. "A goldmine." — The Times (London) Literary Supplement




Keith's Radio Station


Book Description

Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.