Author : Joseph H. Boyett
Publisher : John Wiley & Sons
Page : 252 pages
File Size : 18,71 MB
Release : 2003-02-25
Category : Business & Economics
ISBN : 0471434264
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Author : Heather Lefevre
Publisher :
Page : 0 pages
File Size : 23,29 MB
Release : 2015
Category : Business & Economics
ISBN : 9780996854603
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you will learn about smart brands on the other side of the world, the next you will be inspired to take off on your own adventure. LeFevre guides you through today's complex marketing landscape, uncovering the secret ways of working of each of her coaches.
Author : Patrick Schotanus
Publisher : Walter de Gruyter GmbH & Co KG
Page : 494 pages
File Size : 40,64 MB
Release : 2023-10-04
Category : Business & Economics
ISBN : 3111215059
What is economics’ missing link? Recent economic crises have had a devastating impact on society. Worryingly, they gravely risked a collapse of the financial system. These crises also painfully revealed economics’ blind spots. Crucially, economics is not an innocent bystander but central to the problem. In this pioneering book, Patrick Schotanus explains that economics’ mechanical worldview is the ontological error which leads to flawed thinking and faulty practices. The Market Mind Hypothesis (MMH) thus calls it "mechanical economics": it not only erroneously views but also dangerously treats the economy as a machine, the market as an automaton, and its agents as robots. Inspired by heterodox economic and leading cognitive thinkers, this book offers an alternative paradigm. Central to MMH’s psychophysical worldview is the fact that consumers, investors, and other participants are conscious beings and that their minds’ extension makes consciousness a reality in markets, exemplified by market mood. Specifically, denial of the complex mind~matter exchanges as the essence of markets means the extended mind~body problem is economics’ elephant in the room. The book argues that if mechanical economics is the answer, we have been asking the wrong questions. Moreover, we will not solve our economic predicaments by doubling down on the assumption of rationality, nor by identifying yet another behavioural bias. Instead, scholars and students of economics and finance as well as finance practitioners need to investigate—through cognitive economics—the deep links between markets and minds to better understand both. With a foreword by investment strategist Russell Napier, an intermezzo by neuroscientist and complexity pioneer Scott Kelso, and an afterword by 4E cognition philosopher Julian Kiverstein.
Author : Gerald Zaltman
Publisher : Harvard Business Press
Page : 273 pages
File Size : 27,92 MB
Release : 2008
Category : Business & Economics
ISBN : 1422121151
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author : Marcia Layton Turner
Publisher : John Wiley & Sons
Page : 314 pages
File Size : 14,17 MB
Release : 2006-12-18
Category : Business & Economics
ISBN : 0470105917
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author : Mike Bellafiore
Publisher : Pearson Education
Page : 449 pages
File Size : 50,56 MB
Release : 2014
Category : Business & Economics
ISBN : 0132937646
Want to become a truly great trader - either for yourself or for a proprietary trading firm? This book will help you get there. This unique approach is the closest thing to signing up for a "trader boot camp" yourself! You'll learn by watching new traders walk through actual trades, explain what they've tried to do, and try to survive brutally tough expert critiques. One trade at a time, The Playbook reveals how professional traders must think in order to succeed "under fire," how they assess their own performance, and how they work relentlessly to improve. Using concrete, actionable setups drawn from his extensive trading and training experience, Bellafiore walks through an extraordinary array of trades, showing readers how to maximize profits and avoid disastrous hidden pitfalls. He covers support plays, bull-and-bear flags, opening drives, important intraday levels, bounce and fade trades, pullbacks, scalps, technical opportunities, consolidation, relative strength, market trades, and more. He also presents indispensable insights on psychology and trader development, based on his work with hundreds of traders on a major commodity exchange and an elite prop firm's trading desk. Packed with color, personality, and realism, this is an exciting guide to real-world trading.
Author : Gerald Zaltman
Publisher : Harvard Business Press
Page : 356 pages
File Size : 44,43 MB
Release : 2003
Category : Business & Economics
ISBN : 9781578518265
Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Author : Elliott Bryan
Publisher : IdeaPress Publishing
Page : pages
File Size : 19,90 MB
Release : 2019-06-19
Category : Business & Economics
ISBN : 9781940858784
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Author : Jon Wuebben
Publisher : Nicholas Brealey
Page : 352 pages
File Size : 39,73 MB
Release : 2011-12-09
Category : Business & Economics
ISBN : 1857889908
New strategies in SEO and SMM to help grow your business In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. You will learn: - What types of content best suit your specific business, market, and industry - How key content tactics influence search engine rankings and sales conversion - How to leverage social media to connect with your target market - How to merge the many elements of your webs presence. Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.
Author : P. Nicole King
Publisher : Univ. Press of Mississippi
Page : 270 pages
File Size : 38,26 MB
Release : 2012-02-15
Category : Social Science
ISBN : 1617032522
In 1949, Alan Schafer opened South of the Border, a beer stand located on bucolic farmland in Dillon County, South Carolina, near the border separating North and South Carolina. Even at its beginning, the stand catered to those interested in Mexican-themed kitsch--sombreros, toy pinatas, vividly colored panchos, salsas. Within five years, the beer stand had grown into a restaurant, then a series of restaurants, and then a theme park, complete with gas stations, motels, a miniature golf course, and an adult-video shop. Flashy billboards--featuring South of the Border's stereotypical bandit Pedro--advertised the locale from 175 miles away. An hour south of Schafer's site lies the Grand Strand region--sixty miles of South Carolina beaches and various forms of recreation. Within this region, Atlantic Beach exists. From the 1940s onward, Atlantic Beach has been a primary tourist destination for middle-class African Americans, as it was one of the few recreational beaches open to them in the region. Since the 1990s, the beach has been home to the Atlantic Beach Bikefest, a motorcycle festival event that draws upward of 10,000 African Americans and other tourists annually. Sombreros and Motorcycles in a Newer South studies both locales, separately and together, to illustrate how they serve as lens for viewing the historical, social, and aesthetic aspects embedded in a place's culture over time. In doing so, author Nicole King engages with concepts of the "Newer South," the contemporary era of southern culture which integrates Old South and New South history and ideas about issues such as race, taste, and regional authenticity. Tracing South Carolina's tourism industry through these locales, King analyzes the collision of southern identity and place with national, corporatized culture from the 1940s onward. Sombreros and Motorcycles in a Newer South locates campy but historic tourist sites that serve as important texts for better understanding how culture moves and more inclusive notions of what it means to be southern today.
