How to Use the Power of the Printed Word


Book Description

"Read better, write better, communicate better by learning how to use the power of the printed word. A unique compilation of practical advice and information from the pros: thirteen nationally known figures whose very success has depended on their ability to communicate." -- Back cover.







How to Use the Power of the Printed Word


Book Description

Essays tell how to write a business letter, improve one's vocabulary, read faster, write with style, use the library, enjoy the classics, and understand an annual report




Every Book Its Reader


Book Description

Inspired by a landmark exhibition mounted by the British Museum in 1963 to celebrate five eventful centuries of the printed word, Nicholas A. Basbanes offers a lively consideration of writings that have "made things happen" in the world, works that have both nudged the course of history and fired the imagination of countless influential people. In his fifth work to examine a specific aspect of book culture, Basbanes also asks what we can know about such figures as John Milton, Edward Gibbon, John Locke, Isaac Newton, Samuel Taylor Coleridge, John Adams, Frederick Douglass, Abraham Lincoln, Henry James, Thomas Edison, Helen Keller––even the notorious Marquis de Sade and Adolf Hitler––by knowing what they have read. He shows how books that many of these people have consulted, in some cases annotated with their marginal notes, can offer tantalizing clues to the evolution of their character and the development of their thought.




Books and Social Media


Book Description

Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using empirical data and up-to-date research methods, Miriam Johnson introduces the ways in which digitally social platforms give rise to a new type of citizen author who chooses to sidestep the industry’s gatekeepers and share their works directly with interested readers on social platforms. Gender and genre, especially, play a key role in developing the communities in which these authors write. The use of surveys, interviews, and data mining brings to the fore issues of gender, genre, community, and power, which highlight the push and pull between these writers and the industry. Questioning what we always thought we knew about what makes a book and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, and digital and contemporary literatures.




Books for the Millions


Book Description




When Benjamin Franklin Met the Reverend Whitefield


Book Description

In the 1740s, two quite different developments revolutionized Anglo-American life and thought—the Enlightenment and the Great Awakening. This book takes an encounter between the paragons of each movement—the printer and entrepreneur Benjamin Franklin and the British-born revivalist George Whitefield—as an opportunity to explore the meaning of the beginnings of modern science and rationality on one hand and evangelical religious enthusiasm on the other. There are people who both represent the times in which they live and change them for the better. Franklin and Whitefield were two such men. The morning that they met, they formed a long and lucrative partnership: Whitefield provided copies of his journals and sermons, Franklin published them. So began one of the most unique, mutually profitable, and influential friendships in early American history. By focusing this study on Franklin and Whitefield, Peter Charles Hoffer defines with great precision the importance of the Anglo-American Atlantic World of the eighteenth century in American history. With a swift and persuasive narrative, Hoffer introduces readers to the respective life story of each man, examines in engaging detail the central themes of their early writings, and concludes with a description of the last years of their collaboration. Franklin's and Whitefield's intellectual contributions reach into our own time, making Hoffer's readable and enjoyable account of these extraordinary men and their extraordinary friendship relevant today. Also in the Witness to History series The Huron-Wendat Feast of the Dead: Indian-European Encounters in Early North America by Erik R. Seeman King Philip's War: Colonial Expansion, Native Resistance, and the End of Indian Sovereignty by Daniel R. Mandell The Caning of Charles Sumner: Honor, Idealism, and the Origins of the Civil War by Williamjames Hull Hoffer Bloodshed at Little Bighorn: Sitting Bull, Custer, and the Destinies of Nations by Tim Lehman










The Power of the Written Word


Book Description

This book examines how developments in the technology of writing and literacy stimulated changes in Western civilization from its beginnings to the present. The study suggests that a few rather short periods between long static intervals generated significant cultural and cognitive innovations which still dominate «modern» civilization. Concentrating on these milestone eras - the first urban civilization in the Near East, the Greek and Roman periods, and the Renaissance - the author finds a consistent association of advances in the technique of writing and literacy with intense intellectual creativity.