Book Description
Businesses need superior information to outwit their rivals in the modern Knowledge Economy. In this eye-opening account, certified translator Winn Trivette II explains why firms should use translation as a pro-active tool to successfully compete – and win – in global markets. How to Use Translation to Grow Your Business outlines steps to: • Use translation to enhance the collection of actionable business intelligence. • Embrace a novel approach using translation to discover and open uncontested market space in order to serve new clients. • Implement the New Frontier Vision business strategy to guide market leaders like you to make better-informed decisions. • Transform actionable information into plans, plans into actions, and actions into greater profits. • Optimize business performance and leave rivals behind while discovering new market segments for your goods and/or services. Are you ready for a smarter way to move your company forward? How to Use Translation to Grow Your Business is the first book of its kind for companies to explore a new business strategy built on translation.