› › How You Can Become A Famous Youtuber In 2019 Use The Newest Strategies In Social Media And Digital Marketing And Facebook Advertising To Explode Your

MASTER YOUTUBE

Author : DAVID SANDUA

Publisher : David Sandua

Page : 183 pages

File Size : 40,87 MB

Release : 2024-10-07

Category : Business & Economics

ISBN :

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Book Description

YouTube has transformed the world of content creation, and this book breaks down the path to reaching millions of subscribers on the platform. From the basics of setting up a channel to a deep understanding of algorithms, it offers a clear, detailed guide for anyone aiming to master YouTube. Through proven strategies, you'll learn how to develop a personal brand that resonates with your audience, create engaging content, and manage interaction with followers. Additionally, it shows how to optimize videos for better search and recommendation rankings, and understand key metrics to adjust strategies and improve performance. The book also covers various monetization options, from brand deals to merchandising, and how to build a loyal, engaged community around your channel. This is an indispensable resource for both beginners and seasoned creators looking to scale their success on an ever-evolving platform.



How You Can Become a Famous Youtuber in 2019: Use the Newest Strategies in Social Media and Digital Marketing and Facebook Advertising to Explode Your

Author : Leo Fitzpatrick

Publisher : Independently Published

Page : 234 pages

File Size : 34,62 MB

Release : 2019-03-02

Category : Business & Economics

ISBN : 9781798543726

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Book Description

YouTube isn't just about the channels anymore. Now, we are more focused on the videos shared on YouTube and the audiences they're reaching. Whatever your reason is for wanting to become a YouTube sensation, the key is to find the right kinds of viewers to watch what you're sharing. How YOU can become a Famous YouTuber in 2019 is an excellent, easy-to-understand training on how to properly prepare for Viral Content Creation on the Internet. What is done by us, such as planning, layout, niche specific emphasis, development problem, the most important problem for the development from zero to infinity of possibilities, resulting all the main points and tricks to maintain the channel in high performance with little financial investment and much knowledge becoming 100% as your chances of being successful. Whether you're a business owner, an entrepreneur or you're just interested in becoming a famous YouTuber, you may have already heard about the different types of marketing methodologies. While doing research, you will always come across information pertaining to the importance of social media marketing and now, this can be applied to YouTube in a huge way. You will discover inside this guide- All About YouTube Why Do People Love YouTube? Creating Your Own YouTube Channel Getting Educated on YouTube Getting Entertained on YouTube How to Grow and Scale Your YouTube Channel YouTube SEO Basics How FB Ads Can Help Your YouTube Channel Explode! Youtube Marketing And Much More! all the others out there have enjoyed a lot of success too, especially in this modern world where we all rely on our smartphones and gadgets to communicate with each other and keep up with the latest news. But as we've said, YouTube stands out among the rest because it has features that all these other social media channels don't possess. How can you start working? Basic ideas, Choosing a Niche, Make you own Channel on YouTube, Make videos for your audience, Building your channel brand, Analytical overview, Boosting your watch time, Measuring success with analytics and much more.... So why are you waiting for? - scroll up and click "add to cart" to receive your book instantly!



Storytelling in Marketing and Brand Communications

Author : S M A Moin

Publisher : Taylor & Francis

Page : 173 pages

File Size : 49,50 MB

Release : 2024-07-12

Category : Business & Economics

ISBN : 1040094597

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Book Description

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications. Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science. With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age.



Social Media Marketing Power Mindset

Author : Rory Ames-Hyatt

Publisher : Rory Ames-Hyatt

Page : 104 pages

File Size : 15,7 MB

Release : 2019-04-01

Category : Business & Economics

ISBN :

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Book Description

Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to YouTube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform… social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, YouTube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine — one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms — taking the time to fully utilize just a couple of key advertising products — you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products — plus so much more — to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: - Why Social Media Marketing Is So Effective At Capturing Peoples Attention… … and how you can use the psychology of social media for your own personal brand. - Learn How To Avoid These Common Digital Advertising Mistakes… … helping you to keep your advertising spend low, and profits high. - Find Out How To Turn Instagram 'Likes' Into 'Leads'… … and make your profile feed your own personal cash-cow. - Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic… … without needing to spend a single advertising dollar. - And So Much More!



Hands-on Programmatic In-house Digital Advertising

Author : Raghavendra Agarwala

Publisher : BPB Publications

Page : 224 pages

File Size : 28,31 MB

Release : 2021-10-04

Category : Computers

ISBN : 939103019X

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Book Description

Guide to Marketing Automation and Accelerated ROI on Advertising KEY FEATURES ● Demonstrates how a DSP works, its bidding strategies, impression tracking, and configurations. ● Exemplifies how AI/ML simplifies bidding strategies. ● Illustrates how SSP, exchange, ad-server, and header-bidding (client and server-side) work in detail. DESCRIPTION This book provides you with an in-depth understanding of programmatic advertising. This knowledge can be applied to the checklist for procuring the appropriate stack, optimizing existing platforms, and/or building the system from the ground up. With comprehensive treatment of programmatic issues, this book establishes a solid foundation with ID systems, data management systems, and data thinking, among other topics. It explores the different data sources, attributes, and the real-time bidding protocol in detail (RTB steam). It makes its way even further into the larger systems of DSP and SSP. This book will help assist you in all aspects of running an ad-tech system. By the end of this book, you will gain a vast amount of knowledge about programmatic systems. You will become an independent expert that will help you to evaluate the advertising techniques for your own business. WHAT YOU WILL LEARN ● Learn about the ID mechanics of cookies and GAID/IDFA. ● Gain an intuitive and in-depth understanding of the data's role in AI/ML. ● Learn about various data-centric strategies around buy and sell of media. ● Learn about DSP, bidder, bidding strategies, RTB, paid impression, and various syncs. ● Learn about SSP, Exchange, Ad-Server, header bidding systems, and AI-led floor price optimization. WHO THIS BOOK IS FOR The book is essential for the architects, senior developers, and ad-tech operations to learn about programmatic in-housing from a design, process, strategic thinking, and operational standpoint. It also attracts business professionals who want to learn the tricks of the trade for increasing revenues and learn the art of asking the right questions. TABLE OF CONTENTS 1. Cookies, and Sync Mechanics 2. Data and AI Strategies 3. Working of DMP and CDP 4. Exchanges, Ad-Servers, and Header Bidding 5. Bidders and Meta DSPs 6. Data Privacy by Design 7. In-Housing - The Way Forward



Popular Culture in Everyday Life

Author : Charles Soukup

Publisher : Taylor & Francis

Page : 209 pages

File Size : 38,32 MB

Release : 2023-08-25

Category : Social Science

ISBN : 1000923177

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Book Description

An accessible and engaging introduction to the critical study of popular culture, which provides students with the tools they need to make sense of the popular culture that inundates their everyday lives. This textbook centers on media ecology and equipment for living to introduce students to important theories and debates in the field. Each chapter engages an important facet of popular culture, ranging from the business of popular culture to communities, stories, and identities, to the simulation and sensation of pop culture. The text explains key terms and features contemporary case studies throughout, examining aspects such as memes and trends on social media, cancel culture, celebrities as influencers, gamification, "meta" pop culture, and personalized on-demand music. The book enables students to understand the complexity of power and influence, providing a better understanding of the ways pop culture is embedded in a wide range of everyday activities. Students are encouraged to reflect on how they consume and produce popular culture and understand how that shapes their sense of self and connections to others. Essential reading for undergraduate and postgraduate students of media studies, communication studies, cultural studies, popular culture, and other related subjects.



The B2B Social Media Book

Author : Kipp Bodnar

Publisher : John Wiley & Sons

Page : 216 pages

File Size : 21,56 MB

Release : 2011-12-20

Category : Business & Economics

ISBN : 1118214307

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Book Description

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.



Integrated Marketing Communication

Author : Jerome M. Juska

Publisher : Routledge

Page : 289 pages

File Size : 17,21 MB

Release : 2021-11-29

Category : Business & Economics

ISBN : 1000485684

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Book Description

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.



Advertising Account Planning

Author : Carol J. Pardun

Publisher : Rowman & Littlefield

Page : 157 pages

File Size : 20,25 MB

Release : 2019-06-05

Category : Language Arts & Disciplines

ISBN : 1538114089

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Book Description

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features: Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) model Covers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of ads Illustrates the strategic process that culminates in developing the creative brief Incorporates interviews from industry professionals to give a sense of the actual job Includes assignments, discussions and additional readings



Paid Attention

Author : Faris Yakob

Publisher : Kogan Page Publishers

Page : 216 pages

File Size : 43,88 MB

Release : 2015-04-03

Category : Business & Economics

ISBN : 0749473614

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Book Description

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.