Green Eggs and Ham


Book Description

Join in the fun with Sam-I-Am in this iconic Dr. Seuss classic about the joy of trying new things. And don’t miss the Netflix series adaptation! I do not like green eggs and ham. I do not like them, Sam-I-am. With unforgettable characters and signature rhymes, Dr. Seuss’s beloved favorite has cemented its place as a children’s classic. Kids will love the terrific tongue twisters as the list of places to enjoy green eggs and ham gets longer and longer...and they might even find themselves craving something new! Beginner Books are fun, funny, and easy to read! Launched by Dr. Seuss in 1957 with the publication of The Cat in the Hat, this beloved early reader series motivates children to read on their own by using simple words with illustrations that give clues to their meaning. Featuring a combination of kid appeal, supportive vocabulary, and bright, cheerful art, Beginner Books will encourage a love of reading in children ages 3–7.




Baked In


Book Description

The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.




Spark


Book Description

The playing field for businesses is always changing. But one principle remains constant: individuals and companies that innovate will excel. In this groundbreaking guide, entrepreneur John Winsor presents 16 unique perspectives from trail-blazing innovators in companies of all sizes — creative directors, CEOs, brand managers, product developers, and others. Readers will learn how these stellar innovators built powerful brands and created the right environments to foster high levels of creativity. Following each interview, readers will discover a set of tools and recommendations to help them implement the innovator's ideas, including exercises, questions, and space to draw or write their thoughts. Throughout, Winsor weaves his essential premise: it takes more than one brilliant mind to allow innovation to occur. By the end, readers will understand why a true innovator is someone who makes connections with others and realizes the rewards.




Flipped


Book Description

Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.




Supercharging Windows


Book Description

A goldmine for serious Windows users, with answers to common questions, detailed coverage of undocumented features, optimization tips, and practical information on advanced capabilities. Wide-ranging topics include Windows for laptops, programming language interfacing, memory-resident software, customization, and networking--to name just a few. Two 3.5" utilities disks included.




You're It


Book Description

Become a better crisis leader while equipping yourself with the tools for every day transformative leadership Today, in an instant, leaders can find themselves face-to-face with crisis. An active shooter. A media controversy. A data breach. In You're It, the faculty of the National Preparedness Leadership Initiative at Harvard University takes you to the front lines of some of the toughest decisions facing our nation's leaders-from how to mobilize during a hurricane or in the aftermath of a bombing to halting a raging pandemic. They also take readers through the tough decision-making inside the world's largest companies, hottest startups, and leading nonprofits. The authors introduce readers to the pragmatic model and methods of Meta-Leadership. They show you how to understand what is happening during a moment of crisis and change, what to do about it, and how to hone these skills to lead high-performing teams. Then, when crisis hits, you can pivot to be the leader people follow when it matters most. A book for turbulent times, You're It is essential reading for anyone preparing to lead an adaptive team through crisis and change.




The Smithsonian's History of America in 101 Objects


Book Description

The Smithsonian Institution is America's largest, most important, and most beloved repository for the objects that define our common heritage. Now Under Secretary for Art, History, and Culture Richard Kurin, aided by a team of top Smithsonian curators and scholars, has assembled a literary exhibition of 101 objects from across the Smithsonian's museums that together offer a marvelous new perspective on the history of the United States. Ranging from the earliest years of the pre-Columbian continent to the digital age, and from the American Revolution to Vietnam, each entry pairs the fascinating history surrounding each object with the story of its creation or discovery and the place it has come to occupy in our national memory. Kurin sheds remarkable new light on objects we think we know well, from Lincoln's hat to Dorothy's ruby slippers and Julia Child's kitchen, including the often astonishing tales of how each made its way into the collections of the Smithsonian. Other objects will be eye-opening new discoveries for many, but no less evocative of the most poignant and important moments of the American experience. Some objects, such as Harriet Tubman's hymnal, Sitting Bull's ledger, Cesar Chavez's union jacket, and the Enola Gay bomber, tell difficult stories from the nation's history, and inspire controversies when exhibited at the Smithsonian. Others, from George Washington's sword to the space shuttle Discovery, celebrate the richness and vitality of the American spirit. In Kurin's hands, each object comes to vivid life, providing a tactile connection to American history. Beautifully designed and illustrated with color photographs throughout, The Smithsonian's History of America in 101 Objects is a rich and fascinating journey through America's collective memory, and a beautiful object in its own right.




Canada in Flanders


Book Description




Poe for Your Problems


Book Description

When life’s got you down and things aren’t going your way, who better to turn to than Edgar Allan Poe? Discover how to say "nevermore" to your problems in this darkly comedic and refreshing self-help guide. Of all the writers anywhere, Poe would seem to be the least likely person you'd want to turn to for advice. His life was a complete dumpster fire: he had tons of failed relationships; not many people liked him; he was a drunk; he was always broke; he often went hungry; even his own death was somewhat of a mystery. However, that's also precisely the point. Somehow, even when Poe failed, he also persevered. Drawing deeply on his works and life, Catherine Baab-Muguira takes the familiar image of Poe in a new and surprising direction in this darkly inspiring self-help book. Despite what you might think, Edgar Allan Poe somehow is the perfect person to teach you to say "Nevermore, problems!" and show you how to use all the terrible situations, tough breaks, bad luck, and even your darkest emotions in novel and creative ways to make a name for yourself and carve out your own unique, notorious place in the world. An inspirational tale for black sheep everywhere, Poe for Your Problems will teach you how to overcome life’s biggest challenges and succeed at work, love, and art—despite the odds and no matter your flaws.




Beyond the Brand


Book Description

Marketing expert John Winsor shows readers what some of the most forward-thinking companies today do to develop aggressive, innovative growth. This title also explains why engaging the right customers is essential to winning in business.