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Book Description

More information to be announced soon on this forthcoming title from Penguin USA.




Communicating Chemistry


Book Description

Communication skills are an essential part of all university degree courses, and chemistry is no exception. The aspects of communication skills identified in this book are: * Information retrieval * written delivery * visual delivery * oral delivery * team work and * problem solving Material includes background information for tutors and a detailed tutor's guide, as well as suggestions for sources of extra material or alternative ways of running the exercise. Trialled at several institutions, this book can be used as a modular text, or as a set of "stand alone" exercises. It is aimed at students in the penultimate year of a chemistry degree.




Advertising and the Business of Brands


Book Description

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.




Archaeological Laboratory Methods


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Learn Adobe InDesign CC for Print and Digital Media Publication


Book Description

Used by graphic designers worldwide, Adobe InDesign CC is a layout powerhouse. But that power is easy to harness, as you’ll soon learn. These real-world projects teach you to think like a designer and master the details that set your work apart. Hone your InDesign skills as you: Produce an advertising poster Design a magazine for print and tablet delivery Build interactive forms Add controls for video, animations, and more to a digital media publication This study guide uses more than 11 hours of video integrated with text to help you gain real-world skills that will get you started in your career designing publications for print and screen using InDesign CC. It lays the foundation for taking the Adobe Certified Associate (ACA) certification exam and helps prepare you for an entry-level position in a competitive job market. Purchasing this book gives you access to valuable online extras. Follow the instructions in the book’s “Getting Started” section to unlock access to: Web Edition containing instructional video embedded in the complete text of the book with interactive review questions along with product updates Downloadable lesson files you need to work through the projects in the book