Iconic Power


Book Description

A collection of original articles that explore social aspects of the phenomenon of icon. Having experienced the benefits and realized the limitations of so called 'linguistic turn', sociology has recently acknowledged a need to further expand its horizons.




Iconic Events


Book Description

Iconic Events: Media, Power, and Politics in Retelling History examines the processes of collective memory surrounding traumatic events that have been deemed iconic in American culture. Leavy investigates the social and market forces that have shaped the meanings around and enduring significance of events that have captured the public's imagination, including Titanic, Pearl Harbor, Columbine, and September 11th. Iconic Events focuses on three interpretive phases that serve to mold public perception of these events: journalistic representations, political appropriations, and popular adaptations. With a vital, engaging approach, Leavy explores the processes by which traumatic events are made mythic in the public eye. Iconic Events is essential for collective memory scholars and undergraduate courses in communications, American studies, history, and sociology, as well as the general reader.




Iconic Investigations


Book Description

The contributions to Iconic Investigations deal with linguistic or literary aspects of language. While some studies analyze the cognitive structures of language, others pay close attention to the sounds of spoken language and the visual characteristics of written language. In addition this volume also contains studies of media types such as music and visual images that are integrated into the overall project to deepen the understanding of iconicity – the creation of meaning by way of similarity relations. Iconicity is a fundamental but relatively unexplored part of signification in language and other media types. During the last decades, the study of iconicity has emerged as a vital research area with far-reaching interdisciplinary scope and the volume should be of interest for students and researchers interested in scholarly fields such as semiotics, cognitive linguistics, conceptual metaphor studies, poetry, intermediality, and multimodality.




What's It Take to Make a Product Iconic?


Book Description

This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. How to create products that are truly iconic--and create conversation everywhere they go. The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power....




Animal Power


Book Description

Brimming with vibrant illustrations, transformative practices, and captivating stories from around the world, Animal Power is an enlightening guide to the power of the animal realm. In this luxe compendium, get ready to discover rituals, meditations, and visualizations to connect with 100 remarkable animals. Learn how to connect with the animal power of the bear for comfort and protection, the leopard for confidence, the seal for healthy relationships, and the peacock for creative inspiration, and many others. The practices are paired with illuminating stories from spiritual teachers around the world, plus sidebars with fascinating details on ancient traditions, global mythology, and scientific trivia. Delivered in an enchanting package overflowing with insight and magic, Animal Power is a celebration of the natural world and an inspiring companion for modern mystics, nature and animal lovers, and the spiritually curious. BEAUTIFUL TO GIFT AND DISPLAY: Luxe and eye-catching, this statement package features 100 full-page illustrations and shimmery accents on the case, making it a gorgeous décor object and a beautiful gift for modern mystics, meditators, animal and nature lovers, and the spiritually curious. FUN ACTIVITY: Animal Power offers endless opportunities for interaction and discovery. Users can pick an animal that is resonating with them each day, flip to a random page for inspiration in the morning, or engage with the fun-to-read content during a gathering with a group of friends. ACCESSIBLE TECHQNIUES FOR EVERYDAY LIFE: This book presents spiritual guidance, meditation techniques, and transformative practices in accessible, easy-to-follow entries. People interested in self-care, mindfulness, and personal transformation will enjoy the short practices that can easily be incorporated into everyday life. AUTHORITATIVE AUTHOR: Alyson Charles is a shaman and mystic who has studied with spiritual leaders throughout the world. In this book, she shares her deep knowledge and respect for mystical traditions, providing essential context, scientific facts, and global information on humans' relationship with sacred animals, along with illuminating testimonials from shamanic teachers and practitioners around the world. Perfect for: Modern mystics, Tarot and crystal enthusiasts, Meditators, Yogis, Animal lovers, Nature enthusiasts




Iconic Advantage


Book Description

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg




The Inkblots


Book Description

SUNDAY TIMES 'BOOKS OF THE YEAR': 'the book develops into a bigger biography of the strange set of images [Rorschach] bequeathed, taking in everything from the origins of abstract art to the invention of the idea of empathy' – James McConnachie, Sunday Times IRISH INDEPENDENT 'BOOKS OF THE YEAR' The captivating, untold story of Hermann Rorschach and his famous inkblot test, which has shaped our view of human personality and become a fixture in popular culture. In 1917, working alone in a remote Swiss asylum, psychiatrist Hermann Rorschach devised an experiment to probe the human mind. He had come to believe that who we are is less a matter of what we say, as Freud thought, than what we see. Rorschach himself was a talented illustrator, and his test, a set of ten carefully designed inkblots, quickly made its way to America, where it took on a life of its own. Co-opted by the military after Pearl Harbor, Rorschach’s test was a fixture at the Nuremberg trials and in the jungles of Vietnam. It became an advertising staple, a cliché in Hollywood and journalism, and an inspiration to everyone from Andy Warhol to Jay-Z. The test was also taken by millions of defendants, job applicants, parents in custody battles and people suffering from mental illness – or simply trying to understand themselves better. And it is still used today. Damion Searls draws on untranslated letters and diaries, and a cache of previously unknown interviews with Rorschach’s family, friends and colleagues, to tell the unlikely story of the test’s creation, its controversial reinvention and its remarkable endurance. Elegant and original, The Inkblots shines a light on the twentieth century’s most visionary synthesis of art and science.




ICONIC


Book Description

Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.




Inside Out


Book Description

The incursions of women into areas from which they had been traditionally excluded, together with the literary representations of their attempts to negotiate, subvert and appropriate these forbidden spaces, is the underlying theme that unites this collection of essays. Here scholars from Australia, Greece, Great Britain, Spain, Switzerland and the United States reconsider the well-entrenched assumptions associated with the public/private distinction, working with the notions of public and private spheres while testing their currency and exploring their blurred edges. The essays cover and uncover a rich variety of spaces, from the slums and court-rooms of London to the American wilderness, from the Victorian drawing-room and sick-room to out of the ordinary places like Turkish baths and the trenches of the First World War. Where previous studies have tended to focus on a single aspect of women’s engagement with space, this edited book reveals a plethora of subtle and tenacious strategies found in a variety of discourses that include fiction, poetry, diaries, letters, essays and journalism. Inside Out goes beyond the early work on artistic explorations of gendered space to explore the breadth of the field and its theoretical implications.




In Place/out of Place


Book Description

In Place/Out of Place was first published in 1996. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. What is the relationship between place and behavior? In this fascinating volume, Tim Cresswell examines this question via "transgressive acts" that are judged as inappropriate not only because they are committed by marginalized groups but also because of where they occur. In Place/Out of Place seeks to illustrate the ways in which the idea of geographical deviance is used as an ideological tool to maintain an established order. Cresswell looks at graffiti in New York City, the attempts by various "hippie" groups to hold a free festival at Stonehenge during the summer solstices of 1984–86, and the Greenham Common Women's Peace Camp in Berkshire, England. In each of the cases described, the groups involved were designated as out of place both by the media and by politicians, whose descriptions included an array of images such as dirt, disease, madness, and foreignness. Cresswell argues that space and place are key factors in the definition of deviance and, conversely, that space and place are used to construct notions of order and propriety. In addition, whereas ideological concepts being expressed about what is good, just, and appropriate often are delineated geographically, the transgression of these delineations reveals the normally hidden relationships between place and ideology-in other words, the "out-of-place" serves to highlight and define the "in-place." By looking at the transgressions of the marginalized, Cresswell argues, we can gain a novel perspective on the "normal" and "taken-for-granted" expectations of everyday life. The book concludes with a consideration of the possibility of a "politics of transgression," arguing for a link between the challenging of spatial boundaries and the possibility of social transformation. Tim Cresswell is currently lecturer in geography at the University of Wales.