Idea Industry


Book Description

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.




Idea Industry


Book Description

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.




The Ideas Industry


Book Description

Daniel W. Drezner's The Ideas Industry looks at how we have moved from a world of public intellectuals to today's "thought leaders." Witty and sharply argued, it will reshape our understanding of contemporary intellectual life in America and the West.




The Most Powerful Idea in the World


Book Description

"The Most Powerful Idea in the World argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire Industrial Revolution." -- Back cover.




A Global Idea


Book Description

A Global Idea outlines how youth—as shown by the Arab Spring uprisings and subsequent state responses—became a prominent social and political category during the first two decades of the twenty-first century in the Middle East. Drawing on ethnographic fieldwork, interview data, and textual analysis, Mayssoun Sukarieh explains that the spread of youth as an important category is linked to the operation of a "global youth development complex," a diverse transnational network of state, private sector, civil society, and international development aid organizations that worked through key urban areas such as Washington, DC, Amman, and Dubai. In its analysis of the arrival, extension, and embedding of the youth development complex in the Middle East during this period, A Global Idea addresses a broader question that is of global and not just regional concern. How are certain ideas that are central to the working and reproduction of global capitalism able to travel the world so that they are found virtually everywhere?




Pharma


Book Description

Award-winning journalist and New York Times bestselling author Gerald Posner reveals the heroes and villains of the trillion-dollar-a-year pharmaceutical industry and delivers “a withering and encyclopedic indictment of a drug industry that often seems to prioritize profits over patients (The New York Times Book Review). Pharmaceutical breakthroughs such as anti­biotics and vaccines rank among some of the greatest advancements in human history. Yet exorbitant prices for life-saving drugs, safety recalls affecting tens of millions of Americans, and soaring rates of addiction and overdose on pre­scription opioids have caused many to lose faith in drug companies. Now, Americans are demanding a national reckoning with a monolithic industry. “Gerald’s dogged reporting, sets Pharma apart from all books on this subject” (The Washington Standard) as we are introduced to brilliant scientists, incorruptible government regulators, and brave whistleblowers facing off against company exec­utives often blinded by greed. A business that profits from treating ills can create far deadlier problems than it cures. Addictive products are part of the industry’s DNA, from the days when corner drugstores sold morphine, heroin, and cocaine, to the past two decades of dangerously overprescribed opioids. Pharma also uncovers the real story of the Sacklers, the family that became one of America’s wealthiest from the success of OxyContin, their blockbuster narcotic painkiller at the center of the opioid crisis. Relying on thousands of pages of government and corporate archives, dozens of hours of interviews with insiders, and previously classified FBI files, Posner exposes the secrets of the Sacklers’ rise to power—revelations that have long been buried under a byzantine web of interlocking companies with ever-changing names and hidden owners. The unexpected twists and turns of the Sackler family saga are told against the startling chronicle of a powerful industry that sits at the intersection of public health and profits. “Explosively, even addictively, readable” (Booklist, starred review), Pharma reveals how and why American drug com­panies have put earnings ahead of patients.




Innovation and Industrial Policies


Book Description

Microeconomic policies in particular, industrial and innovation policies are appraised and enforced within the framework of the rules relative to free movement and competition. This book introduces the current wave of innovative industrial policies in France. By giving a historical context to their development, the evolution of key economic concepts and theories are put into perspective. In addition, with the aim of articulating horizontal and vertical interventions, this book analyzes the difficulties for public authorities when it comes to linking these matrix policies.







Science and Innovation as Strategic Tools for Industrial and Economic Growth


Book Description

The great, complex and rapid change happening in fonner Soviet Union is overfloading an impressive impact on the western world, especially Europe, and, in the close future, on the global world. Most of this change is generating positive effects and even more optimistic expectations, but surely the difficulties to support and to render these results real and longlasting cannot be underestimated . In fact, difficulties in the adaptation, especially of the most important Countries capabilities, like R&D process and Innovation development and transfer, are being evidenced in the transitional period to completely new socio-economic and political conditions. For the above reasons various Conferences and Meetings have been organised on international base, most of them taking care of identifying and developing recommendations for improving organisation of Science in East Europe and reshaping the research in Science and Technology in the context of new socio-economic conditions. These efforts were mainly confined to scientific research that was considered one of the most important wealth's of Soviet Union, giving not specific attention to the strategic importance of Science and, even more, Innovation for industrial and socio-economic growth in the new N.I.S. Countries. Furthennore, the impressive speed of change in Innovation on the global market coupled to the enonnous change realised by N.I.S. Countries, especially by the leader Russia, is accelerating the need of an operating solution capable of linking these Countries with the Western World, rules and market, starting from Europe.




Innovation and the Productivity Crisis


Book Description

The collapse of U.S. productivity growth since the late 1960s has been the most severe and persistent of recent economic problems. This volume reviews the extent of the growth slowdown, evaluates several contributing factors, and suggests strategies for improvement. The authors find that inflation, recessions, oil price fluctuations, and other economic disruptions in the 1970s had an averse effect on economic performance, but, they suggest, a slowing in the pace of innovation and a failure to exploit the benefits of innovation also contributed to the weakness in productivity. Baily and Chakrabarti provide a comprehensive assessment of U.S. technology policy and its importance to growth. They argue for continued support of basic science, even though strength in this area does not give the U.S. economy an immediate competitive advantage, and advocate increased support for "middle ground" and commercial research. They conclude that this support must be structured to preserve the advantages of the market.