Book Description
No Marketing Blurb
Author : Melvyn Stokes
Publisher : British Film Institute
Page : 224 pages
File Size : 43,93 MB
Release : 1999-09-26
Category : Performing Arts
ISBN :
No Marketing Blurb
Author : Mark Balnaves
Publisher : A&C Black
Page : 289 pages
File Size : 33,75 MB
Release : 2011-10-25
Category : Social Science
ISBN : 1849664609
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Author : Philip M. Napoli
Publisher : Columbia University Press
Page : 266 pages
File Size : 10,24 MB
Release : 2011
Category : Business & Economics
ISBN : 0231150350
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Author : Andy Ruddock
Publisher : SAGE
Page : 201 pages
File Size : 15,15 MB
Release : 2007-08-08
Category : Language Arts & Disciplines
ISBN : 1848607482
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.
Author : Daniel Biltereyst
Publisher : Routledge
Page : 226 pages
File Size : 50,8 MB
Release : 2013-03
Category : History
ISBN : 1136642005
This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.
Author : Ryan Jay Friedman
Publisher : Rutgers University Press
Page : 265 pages
File Size : 24,81 MB
Release : 2011
Category : Performing Arts
ISBN : 0813550483
In 1929 and 1930, during the Hollywood studios' conversion to synchronized-sound film production, white-controlled trade magazines and African American newspapers celebrated a "vogue" for "Negro films." "Hollywood's African American Films" argues that the movie business turned to black musical performance to both resolve technological and aesthetic problems introduced by the medium of "talking pictures" and, at the same time, to appeal to the white "Broadway" audience that patronized their most lucrative first-run theaters. Capitalizing on highbrow associations with white "slumming" in African American cabarets and on the cultural linkage between popular black musical styles and "natural" acoustics, studios produced a series of African American-cast and white-cast films featuring African American sequences. Ryan Jay Friedman asserts that these transitional films reflect contradictions within prevailing racial ideologies--arising most clearly in the movies' treatment of African American characters' decisions to migrate. Regardless of how the films represent these choices, they all prompt elaborate visual and narrative structures of containment that tend to highlight rather than suppress historical tensions surrounding African American social mobility, Jim Crow codes, and white exploitation of black labor.
Author : Steve Neale
Publisher : Bloomsbury Publishing
Page : 328 pages
File Size : 14,95 MB
Release : 2019-07-25
Category : Performing Arts
ISBN : 1838715908
This wide-ranging text is one of the first to look in detail at some of the principal genres, cycles and trends in Hollywood's output during the last two decades. It includes analysis of such films as Sense and Sensibility, Grifters, The Mask, When Harry Met Sally, Pocahontas, Titanic, Basic Instinct, Coppola's Dracula, and Malcolm X.
Author : Petr Szczepanik
Publisher : Springer Nature
Page : 303 pages
File Size : 28,95 MB
Release : 2020-05-15
Category : Business & Economics
ISBN : 3030448509
This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Author : Monica S. Cyrino
Publisher : Springer
Page : 247 pages
File Size : 39,9 MB
Release : 2013-02-05
Category : Performing Arts
ISBN : 1137299606
This dynamic collection of essays by international film scholars and classicists addresses the provocative representation of sexuality in the ancient world on screen. A critical reader on approaches used to examine sexuality in classical settings, contributors use case studies from films and television series spanning from the 1920s to the present.
Author : Stuart Hanson
Publisher : Manchester University Press
Page : 225 pages
File Size : 33,91 MB
Release : 2019-01-04
Category : History
ISBN : 1526141442
Detailed and comprehensive, this book is the first survey of cinema exhibition in Britain from its inception until the present. Charting the development of cinema exhibition and cinema-going in Britain from the first public film screening by the Lumière Brothers’ at London’s Regent Street Polytechnic in February 1896, through to the development of the multiplex and giant megaplex cinemas, the history of cinema exhibition is placed in its wider social, cultural and economic contexts. Adopting a chronological structure, this book takes into account how changes in the structure of the film industry, especially regarding the exhibition sector, impacted upon the cinema-going experience. From silent screen to multi-screen will be valuable for social historians as well as scholars and students in film studies, media studies and cultural history.