IEG Sponsorship Sourcebook
Author :
Publisher :
Page : 436 pages
File Size : 17,59 MB
Release : 2005
Category : Corporate sponsorship
ISBN :
Author :
Publisher :
Page : 436 pages
File Size : 17,59 MB
Release : 2005
Category : Corporate sponsorship
ISBN :
Author : Lesa Ukman
Publisher :
Page : 554 pages
File Size : 50,19 MB
Release : 1996-12-01
Category :
ISBN : 9780944807149
Author :
Publisher :
Page : 0 pages
File Size : 40,3 MB
Release : 1996
Category :
ISBN : 9780944807200
Author : Lesa Ukman
Publisher : International Events Group
Page : 44 pages
File Size : 31,71 MB
Release : 1995-03-01
Category : Business & Economics
ISBN : 9780944807132
Author :
Publisher :
Page : 468 pages
File Size : 14,49 MB
Release : 2000-11-01
Category : Reference
ISBN : 9780944807439
Author : John A. Fortunato
Publisher : McFarland
Page : 227 pages
File Size : 16,12 MB
Release : 2013-08-14
Category : Sports & Recreation
ISBN : 0786474319
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
Author :
Publisher : Ieg, Incorporated
Page : 56 pages
File Size : 33,43 MB
Release : 1999
Category : Corporate sponsorship
ISBN :
Author :
Publisher :
Page : pages
File Size : 50,14 MB
Release : 1982
Category : Festivals
ISBN :
Author :
Publisher :
Page : 141 pages
File Size : 42,31 MB
Release : 2017
Category : Special events
ISBN : 9780944807743
Author : Lesa Ukman
Publisher : Ieg, Incorporated
Page : 154 pages
File Size : 27,7 MB
Release : 2008-01-01
Category : Special events
ISBN : 9780944807668