Airline e-Commerce


Book Description

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.




Cases on Electronic Commerce Technologies and Applications


Book Description

Electronic commerce technologies and applications have changed the way information technology is used in business and society, allowing organizations worldwide to expand their market reach and their customer service. Cases on Electronic Commerce Technologies and Applications presents a wide range of real-life cases that describe the successful and unsuccessful adoption of e-commerce, e-business, e-government, mobile commerce, and Web services technologies. This collection provides significant insight on the successful implementation of these areas.




The impact of e-commerce on the logistics function of an airline - Executive Brief


Book Description

Seminar paper from the year 1998 in the subject Business economics - Trade and Distribution, grade: 1, The University of Sydney, language: English, abstract: TThe impact of electronic commerce on logistics functions is considerable. It will foster the necessity of coordinating particularly marketing and logistics functions. The use of electronic commerce will lead to significant reductions in cost and increased revenues (sections 6 to 10). The most important being: significant reduction in distribution cost (section 9). Incremental revenues through reduced inventory of seats (section 8) The costs of implementing electronic commerce are significant, however savings in airline operations costs of up to 70% have been reported, depending on the share of electronic tickets. As long as this share remains low, short-term revenues cannot be expected (section 11).




Annals of Cases on Information Technology


Book Description

Annals of Cases on Information Technology provides 37 case studies, authored by over 50 world-renowned academicians and practitioners in information technology each offering insight into how to succeeed in IT projects and how to avoid costly failures. These case studies describe private and public organizations including educational institutions, electronic businesses and governmental organizations ranging in size from small businesses to large organizations. Additionally, they focus on a variety of technology projects including electronic commerce and electronic business initiatives, enterprise resource planning and reengineering efforts, data mining projects and the human factors relating to IT projects.




European Journal of Tourism Research


Book Description

The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.







The Impact of Mobile Services on the Interaction between Airlines and Passengers


Book Description

Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The purpose of this paper is to research how mobile services impact the interaction between airlines and passengers. The paper begins with a PEST analysis of the European airline industry and focuses on technological changes. It continues with a SWOT analysis of Lufthansa, where we interlink mobile technology as a platform which could reduce costs for the airline. In-depth research on mobile services and their impact on the interaction between airlines and passengers is performed by evaluating different mobile services along Lufthansa's value chain, namely the airline's activities in operations, outbound logistics and marketing and sales. We claim that the interaction through mobile services is limited to one-way interaction, where airlines embrace the mobile services to perform cost reduction along their value chain, and neither offer two-way interaction with their passengers nor asking them to co-create the brand or the product. The current wireless mobile services are already offered via the internet, and allow a better and direct service for passengers. Mobile services are necessary for airlines, so they are not seen as out of date, but it does not mean that having mobile services contributes to having a competitive advantage. On the contrary, not having mobile services results in strategic disadvantage.




Driving Airline Business Strategies through Emerging Technology


Book Description

In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.




Computer Science and its Applications


Book Description

The 4th FTRA International Conference on Computer Science and its Applications (CSA-12) will be held in Jeju, Korea on November 22~25, 2012. CSA-12 will be the most comprehensive conference focused on the various aspects of advances in computer science and its applications. CSA-12 will provide an opportunity for academic and industry professionals to discuss the latest issues and progress in the area of CSA. In addition, the conference will publish high quality papers which are closely related to the various theories and practical applications in CSA. Furthermore, we expect that the conference and its publications will be a trigger for further related research and technology improvements in this important subject. CSA-12 is the next event in a series of highly successful International Conference on Computer Science and its Applications, previously held as CSA-11 (3rd Edition: Jeju, December, 2011), CSA-09 (2nd Edition: Jeju, December, 2009), and CSA-08 (1st Edition: Australia, October, 2008).