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Impact of Globalization and Advanced Technologies on Online Business Models

Author : Ho, Ree C.

Publisher : IGI Global

Page : 399 pages

File Size : 14,97 MB

Release : 2021-02-05

Category : Business & Economics

ISBN : 1799876055

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Book Description

Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.



Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Author : Rodrigues, Maria Antónia

Publisher : IGI Global

Page : 347 pages

File Size : 36,79 MB

Release : 2022-03-11

Category : Business & Economics

ISBN : 179989181X

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Book Description

In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.



Human Resource Management in Higher Education Institutions

Author : Sylwia Przytuła

Publisher : Taylor & Francis

Page : 271 pages

File Size : 28,45 MB

Release : 2024-10-02

Category : Business & Economics

ISBN : 1040157580

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Book Description

In an era marked by increasing globalization, international competition, digitalization, and social and cultural changes, higher education institutions (HEIs) play a pivotal role in establishing the knowledge-based economy of each country, which is perceived as its soft power. The need to explore and highlight the specificity of human resource management (HRM) practices in higher education institutions has become urgent and evident. This book provides new theoretical and practical insights into HRM in HEIs. A profound analysis of the global literature clearly exposes that human resource practices are often applied in academia as single solutions rather than as a systematic approach to planning, attracting, motivating, developing, and retaining scientists. The global trends in academia, such as the need for branding and positioning in higher education ranking systems, growing retention and brain circulation between academia and business, diversity in academia, and the digitalization of teaching, have resulted in challenges such as de-recruitment, academic burnout and ill-being, and technostress, which are also addressed in this book.



App and Website Accessibility Developments and Compliance Strategies

Author : Akgül, Yakup

Publisher : IGI Global

Page : 322 pages

File Size : 49,45 MB

Release : 2021-08-13

Category : Computers

ISBN : 1799878503

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Book Description

In the present digital world, the growing number of internet users has made web quality an important factor for accessing online services and increasing the customer base of an organization. The advances in information technology and the internet have opened new dimensions in many different industries. Currently, accessibility research is an active area of research. Specifically, access for everyone regardless of disability has become an essential aspect of web development. As webpages will be used by both nondisabled and disabled individuals, web pages must be designed with a technical criterion that fits universal needs. The ambition to make websites barrier-free is not limited to standards and laws but has been on the agendas of all governments and public agencies recently, and this universality of websites is a fundamental area of research. App and Website Accessibility Developments and Compliance Strategies intends to provide theoretical and practical contributions for the accessibility of websites for both disabled and nondisabled individuals. This book discusses how web quality parameters like usability and accessibility are being evaluated for their universal design and accessibility by different types of disabled individuals. The chapters cover the current methodologies for evaluation, accessible design criteria, inclusive practices in web and app development, and policies and interventions across different types of websites. This book is ideally intended for web developers, designers, software engineers, IT specialists, social organizations, governments, practitioners, researchers, academicians, and students in the usability and accessibility of websites for disabled individuals.



The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Author : Teixeira, Sandrina

Publisher : IGI Global

Page : 338 pages

File Size : 13,52 MB

Release : 2023-11-17

Category : Business & Economics

ISBN : 1668493268

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Book Description

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.



Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Author : Kaur, Jasmine

Publisher : IGI Global

Page : 327 pages

File Size : 23,50 MB

Release : 2022-06-24

Category : Business & Economics

ISBN : 1668444984

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Book Description

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.



Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities

Author : Stacey, Emily

Publisher : IGI Global

Page : 167 pages

File Size : 48,45 MB

Release : 2021-10-29

Category : Political Science

ISBN : 1799876160

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Book Description

As global leaders use more nationalistic rhetoric, they are supporting their words with policies that are dividing the population and bringing an end to the diverse, multicultural, and postmodern aspects of the era of globalization. This could have a lasting negative effect on international politics and cooperation on issues of grave concern such as global terrorism, climate change, and global pandemics. Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities discusses in detail the developing new world order in an era of politics that seemingly eschews globalization and international cooperation. This text details the aftermath of the 2020 election and foreshadows the events to come based on the outcome of the election in the USA as well as the progression of politics afterwards. Covering topics such as comparative politics, isolationism, and international communities, this text is an essential resource for political science departments, international relations scholars, students, professors, politicians, researchers, and academicians..



Design and Development of Emerging Chatbot Technology

Author : Darwish, Dina

Publisher : IGI Global

Page : 403 pages

File Size : 34,59 MB

Release : 2024-04-09

Category : Computers

ISBN :

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Book Description

In the field of information retrieval, the challenge lies in the speed and accuracy with which users can access relevant data. With the increasing complexity of digital interactions, the need for a solution that transcends traditional methods becomes evident. Human involvement and manual investigation are not only time-consuming but also prone to errors, hindering the seamless exchange of information in various sectors. Design and Development of Emerging Chatbot Technology emerges as a comprehensive solution to the predicament posed by traditional information retrieval methods. Focusing on the transformative power of chatbots, it delves into the intricacies of their operation, applications, and development. Designed for academic scholars across diverse disciplines, the book serves as a beacon for those seeking a deeper understanding of chatbots and their potential to revolutionize information retrieval in customer service, education, healthcare, e-commerce, and more.



Navigating Business Through Essential Sustainable Strategies

Author : Bakhit, Wael

Publisher : IGI Global

Page : 430 pages

File Size : 47,62 MB

Release : 2024-10-17

Category : Business & Economics

ISBN :

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Book Description

In today’s fast-paced business environment, navigating challenges and pursuing sustainable growth have become essential for success. Businesses must adapt to evolving market conditions, develop informed strategies, and seize opportunities while ensuring long-term sustainability. Achieving this balance requires practical skills and a forward-thinking mindset that can meet the demands of a dynamic business landscape. Navigating Business Through Essential Sustainable Strategies equips entrepreneurs, business owners, executives, students, and educators with the tools they need to thrive. Through real-world examples and actionable insights, the book fosters informed decision-making and effective strategy implementation. It is a comprehensive resource designed to help readers navigate challenges, drive sustainable growth, and achieve long-term success in their business endeavors.



Promoting Organizational Performance Through 5G and Agile Marketing

Author : Santos, José Duarte

Publisher : IGI Global

Page : 332 pages

File Size : 30,59 MB

Release : 2022-09-30

Category : Business & Economics

ISBN : 1668455250

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Book Description

It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.